Barthes’ Rhetorical Machine: Mythology and Connotation in the Digital Networks
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Data de Publicação: | 2015 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Bakhtiniana |
Texto Completo: | https://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910 |
Resumo: | This article explores the social representation of Information Technology and Network Society from Barthes’ semiology, using his ideas about myth creation and the connotation of ideological discourses through naturalization. Supplemented with some concepts from Peirce and Santaella, we try to identify and understand these mystification mechanisms and how they affect the creation of an information order; in this case, a digital order. We conclude that we are before an evangelizing discursive alignment based on mythical elements arisen from our aversion to uncertainty, the energy-saving principle, and an engineering discourse guided by the urgency of profit and power. We highlight the presence of a reckless narrative that permanently repeats the urgent need for information technology and digitalization without considering side effects or costs. |
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Barthes’ Rhetorical Machine: Mythology and Connotation in the Digital NetworksA máquina retórica de Barthes: mitologia e conotação nas redes digitaisInternetDiscursoBarthesPeirceTecnologiaInternetSpeechBarthesPeirceTechnologyThis article explores the social representation of Information Technology and Network Society from Barthes’ semiology, using his ideas about myth creation and the connotation of ideological discourses through naturalization. Supplemented with some concepts from Peirce and Santaella, we try to identify and understand these mystification mechanisms and how they affect the creation of an information order; in this case, a digital order. We conclude that we are before an evangelizing discursive alignment based on mythical elements arisen from our aversion to uncertainty, the energy-saving principle, and an engineering discourse guided by the urgency of profit and power. We highlight the presence of a reckless narrative that permanently repeats the urgent need for information technology and digitalization without considering side effects or costs.Este artigo explora a representação social da Tecnologia Informática e a Sociedade em Rede a partir da semiologia de Barthes, utilizando suas ideias sobre a criação de mitos e a conotação de discursos ideológicos por meio da sua naturalização. Complementando com alguns conceitos de Peirce e Santaella, buscou-se identificar e entender elementos dos mecanismos desses processos de mitificação e como eles incidem na criação de uma ordem informacional; neste caso, uma ordem digital. Conclui-se a iminência da percepção de que se presencia um alinhamento discursivo evangelizante baseado em elementos míticos e apoiados na aversão à incerteza, no princípio de poupança de energia e na engenharia discursiva guiada pelo alvo de lucro e poder. Destaca-se o viés da estrutura narrativa que reitera, de forma irreflexiva, a necessidade imperiosa da presença da informática e da digitalização sem o pleno contraponto de seus custos ou efeitos colaterais.Pontifícia Universidade Católica de São Paulo2015-07-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfimage/tiffimage/tiffhttps://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910Bakhtiniana. Revista de Estudos do Discurso ; Vol. 10 No. 2 (2015); Port. 135-157 / Eng. 147-170Bakhtiniana. Revista de Estudos do Discurso; Vol. 10 Núm. 2 (2015); Port. 135-157 / Eng. 147-170Bakhtiniana. Revista de Estudos do Discurso; Vol. 10 No. 2 (2015); Port. 135-157 / Eng. 147-170Bakhtiniana. Revista de Estudos do Discurso; v. 10 n. 2 (2015); Port. 135-157 / Eng. 147-170Бахтиниана: Журнал дискурсивных исследований; Том 10 № 2 (2015); Port. 135-157 / Eng. 147-1702176-4573reponame:Bakhtinianainstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporenghttps://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910/17087https://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910/17088https://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910/36094https://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910/36095Zapata, Cristian Berrio-Mosso Moreira, FábioGonçalves Santana, Ricardo Césarinfo:eu-repo/semantics/openAccess2016-11-06T16:08:36Zoai:ojs.pkp.sfu.ca:article/21910Revistahttps://revistas.pucsp.br/index.php/bakhtiniana/indexPRIhttps://old.scielo.br/oai/scielo-oai.php||bakhtinianarevista@gmail.com2176-45732176-4573opendoar:2016-11-06T16:08:36Bakhtiniana - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.none.fl_str_mv |
Barthes’ Rhetorical Machine: Mythology and Connotation in the Digital Networks A máquina retórica de Barthes: mitologia e conotação nas redes digitais |
title |
Barthes’ Rhetorical Machine: Mythology and Connotation in the Digital Networks |
spellingShingle |
Barthes’ Rhetorical Machine: Mythology and Connotation in the Digital Networks Zapata, Cristian Berrio- Internet Discurso Barthes Peirce Tecnologia Internet Speech Barthes Peirce Technology |
title_short |
Barthes’ Rhetorical Machine: Mythology and Connotation in the Digital Networks |
title_full |
Barthes’ Rhetorical Machine: Mythology and Connotation in the Digital Networks |
title_fullStr |
Barthes’ Rhetorical Machine: Mythology and Connotation in the Digital Networks |
title_full_unstemmed |
Barthes’ Rhetorical Machine: Mythology and Connotation in the Digital Networks |
title_sort |
Barthes’ Rhetorical Machine: Mythology and Connotation in the Digital Networks |
author |
Zapata, Cristian Berrio- |
author_facet |
Zapata, Cristian Berrio- Mosso Moreira, Fábio Gonçalves Santana, Ricardo César |
author_role |
author |
author2 |
Mosso Moreira, Fábio Gonçalves Santana, Ricardo César |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Zapata, Cristian Berrio- Mosso Moreira, Fábio Gonçalves Santana, Ricardo César |
dc.subject.por.fl_str_mv |
Internet Discurso Barthes Peirce Tecnologia Internet Speech Barthes Peirce Technology |
topic |
Internet Discurso Barthes Peirce Tecnologia Internet Speech Barthes Peirce Technology |
description |
This article explores the social representation of Information Technology and Network Society from Barthes’ semiology, using his ideas about myth creation and the connotation of ideological discourses through naturalization. Supplemented with some concepts from Peirce and Santaella, we try to identify and understand these mystification mechanisms and how they affect the creation of an information order; in this case, a digital order. We conclude that we are before an evangelizing discursive alignment based on mythical elements arisen from our aversion to uncertainty, the energy-saving principle, and an engineering discourse guided by the urgency of profit and power. We highlight the presence of a reckless narrative that permanently repeats the urgent need for information technology and digitalization without considering side effects or costs. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-07-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910 |
url |
https://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910/17087 https://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910/17088 https://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910/36094 https://revistas.pucsp.br/index.php/bakhtiniana/article/view/21910/36095 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf image/tiff image/tiff |
dc.publisher.none.fl_str_mv |
Pontifícia Universidade Católica de São Paulo |
publisher.none.fl_str_mv |
Pontifícia Universidade Católica de São Paulo |
dc.source.none.fl_str_mv |
Bakhtiniana. Revista de Estudos do Discurso ; Vol. 10 No. 2 (2015); Port. 135-157 / Eng. 147-170 Bakhtiniana. Revista de Estudos do Discurso; Vol. 10 Núm. 2 (2015); Port. 135-157 / Eng. 147-170 Bakhtiniana. Revista de Estudos do Discurso; Vol. 10 No. 2 (2015); Port. 135-157 / Eng. 147-170 Bakhtiniana. Revista de Estudos do Discurso; v. 10 n. 2 (2015); Port. 135-157 / Eng. 147-170 Бахтиниана: Журнал дискурсивных исследований; Том 10 № 2 (2015); Port. 135-157 / Eng. 147-170 2176-4573 reponame:Bakhtiniana instname:Pontifícia Universidade Católica de São Paulo (PUC-SP) instacron:PUC_SP |
instname_str |
Pontifícia Universidade Católica de São Paulo (PUC-SP) |
instacron_str |
PUC_SP |
institution |
PUC_SP |
reponame_str |
Bakhtiniana |
collection |
Bakhtiniana |
repository.name.fl_str_mv |
Bakhtiniana - Pontifícia Universidade Católica de São Paulo (PUC-SP) |
repository.mail.fl_str_mv |
||bakhtinianarevista@gmail.com |
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