A máquina retórica de Barthes: Mitologia e conotação nas redes digitais
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Institucional da UNESP |
DOI: | 10.1590/2176-457321910 |
Texto Completo: | http://dx.doi.org/10.1590/2176-457321910 http://hdl.handle.net/11449/168852 |
Resumo: | This article explores the social representation of Information Technology and Network Society from Barthes' semiology, using his ideas about myth creation and the connotation of ideological discourses through naturalization. Supplemented with some concepts from Peirce and Santaella, we try to identify and understand these mystification mechanisms and how they affect the creation of an information order; in this case, a digital order. We conclude that we are before an evangelizing discursive alignment based on mythical elements arisen from our aversion to uncertainty, the energy-saving principle, and an engineering discourse guided by the urgency of profit and power. We highlight the presence of a reckless narrative that permanently repeats the urgent need for information technology and digitalization without considering side effects or costs. |
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Repositório Institucional da UNESP |
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A máquina retórica de Barthes: Mitologia e conotação nas redes digitaisBarthes' rhetorical machine: Mythology and connotation in the digital networksBarthesInternetPeirceSpeechTechnologThis article explores the social representation of Information Technology and Network Society from Barthes' semiology, using his ideas about myth creation and the connotation of ideological discourses through naturalization. Supplemented with some concepts from Peirce and Santaella, we try to identify and understand these mystification mechanisms and how they affect the creation of an information order; in this case, a digital order. We conclude that we are before an evangelizing discursive alignment based on mythical elements arisen from our aversion to uncertainty, the energy-saving principle, and an engineering discourse guided by the urgency of profit and power. We highlight the presence of a reckless narrative that permanently repeats the urgent need for information technology and digitalization without considering side effects or costs.Universidade Estadual Paulista - UNESPUniversidade Estadual Paulista - UNESPUniversidade Estadual Paulista (Unesp)Berrio-Zapata, Cristian [UNESP]Moreira, Fábio Mosso [UNESP]Sant'Ana, Ricardo César Gonçalves [UNESP]2018-12-11T16:43:21Z2018-12-11T16:43:21Z2015-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article135-157application/pdfhttp://dx.doi.org/10.1590/2176-457321910Bakhtiniana, v. 10, n. 2, p. 135-157, 2015.2176-4573http://hdl.handle.net/11449/16885210.1590/2176-457321910S2176-457320150002001352-s2.0-84979763431S2176-45732015000200135.pdf10226607309723200000-0003-1387-4519Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporBakhtiniana0,103info:eu-repo/semantics/openAccess2023-10-11T06:06:19Zoai:repositorio.unesp.br:11449/168852Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T14:37:11.023659Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
A máquina retórica de Barthes: Mitologia e conotação nas redes digitais Barthes' rhetorical machine: Mythology and connotation in the digital networks |
title |
A máquina retórica de Barthes: Mitologia e conotação nas redes digitais |
spellingShingle |
A máquina retórica de Barthes: Mitologia e conotação nas redes digitais A máquina retórica de Barthes: Mitologia e conotação nas redes digitais Berrio-Zapata, Cristian [UNESP] Barthes Internet Peirce Speech Technolog Berrio-Zapata, Cristian [UNESP] Barthes Internet Peirce Speech Technolog |
title_short |
A máquina retórica de Barthes: Mitologia e conotação nas redes digitais |
title_full |
A máquina retórica de Barthes: Mitologia e conotação nas redes digitais |
title_fullStr |
A máquina retórica de Barthes: Mitologia e conotação nas redes digitais A máquina retórica de Barthes: Mitologia e conotação nas redes digitais |
title_full_unstemmed |
A máquina retórica de Barthes: Mitologia e conotação nas redes digitais A máquina retórica de Barthes: Mitologia e conotação nas redes digitais |
title_sort |
A máquina retórica de Barthes: Mitologia e conotação nas redes digitais |
author |
Berrio-Zapata, Cristian [UNESP] |
author_facet |
Berrio-Zapata, Cristian [UNESP] Berrio-Zapata, Cristian [UNESP] Moreira, Fábio Mosso [UNESP] Sant'Ana, Ricardo César Gonçalves [UNESP] Moreira, Fábio Mosso [UNESP] Sant'Ana, Ricardo César Gonçalves [UNESP] |
author_role |
author |
author2 |
Moreira, Fábio Mosso [UNESP] Sant'Ana, Ricardo César Gonçalves [UNESP] |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Universidade Estadual Paulista (Unesp) |
dc.contributor.author.fl_str_mv |
Berrio-Zapata, Cristian [UNESP] Moreira, Fábio Mosso [UNESP] Sant'Ana, Ricardo César Gonçalves [UNESP] |
dc.subject.por.fl_str_mv |
Barthes Internet Peirce Speech Technolog |
topic |
Barthes Internet Peirce Speech Technolog |
description |
This article explores the social representation of Information Technology and Network Society from Barthes' semiology, using his ideas about myth creation and the connotation of ideological discourses through naturalization. Supplemented with some concepts from Peirce and Santaella, we try to identify and understand these mystification mechanisms and how they affect the creation of an information order; in this case, a digital order. We conclude that we are before an evangelizing discursive alignment based on mythical elements arisen from our aversion to uncertainty, the energy-saving principle, and an engineering discourse guided by the urgency of profit and power. We highlight the presence of a reckless narrative that permanently repeats the urgent need for information technology and digitalization without considering side effects or costs. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-01-01 2018-12-11T16:43:21Z 2018-12-11T16:43:21Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.1590/2176-457321910 Bakhtiniana, v. 10, n. 2, p. 135-157, 2015. 2176-4573 http://hdl.handle.net/11449/168852 10.1590/2176-457321910 S2176-45732015000200135 2-s2.0-84979763431 S2176-45732015000200135.pdf 1022660730972320 0000-0003-1387-4519 |
url |
http://dx.doi.org/10.1590/2176-457321910 http://hdl.handle.net/11449/168852 |
identifier_str_mv |
Bakhtiniana, v. 10, n. 2, p. 135-157, 2015. 2176-4573 10.1590/2176-457321910 S2176-45732015000200135 2-s2.0-84979763431 S2176-45732015000200135.pdf 1022660730972320 0000-0003-1387-4519 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
Bakhtiniana 0,103 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
135-157 application/pdf |
dc.source.none.fl_str_mv |
Scopus reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
|
_version_ |
1822231709833232384 |
dc.identifier.doi.none.fl_str_mv |
10.1590/2176-457321910 |