Eidos in movement: from the reception to the creation of the audiovisual

• Autor(a) principal: Rossetti, Regina
• Data de Publicação: 2007
• Outros Autores: Cardoso, João Batista Freitas
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Galáxia (São Paulo)
• Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/1486
• topic: audiovisual and philosophy; communication and Plato; image and movement

Eidos in movement: from the reception to the creation of the audiovisual — Starting from Bergson’s well-known image of the cinematographic mechanism of intelligence and perception, we enter the world of Plato’s ideas in search of the distinction between the continuous movement of the real and of eidos as a stable representation of the instability of things. The concepts of eidos and of movement are then used to analyze the conception, production and reception of an audiovisual product. The need for stabilizing the real movement of things and of events is present at various moments in the audiovisual process, namely: in the script, which uses words of a language that solidifies the fluidity of the creation; in the storyboard, which represents the most important actions graphically and statically; in the framing of the images, which separates the privileged moments from the continuous flow of reality; in photograms or videographic pictures, which are still images of real movement; in the perception of the spectator, who captures instants of reality in order to then align them; in memory, which selects and separates the most meaningful moments it perceives, and lastly, in the comments of the spectator, who examines and describes the mental images he has captured.