A communicational approach for organizational strategy

Detalhes bibliográficos
Autor(a) principal: Gomes, Victor Márcio Laus Reis
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/25456
Resumo: This paper presents a communicational approach to the organizational strategy. As a common object of administrative and economic strategies, the procedure was investigated from an epistemic-methodological perspective which emphasizes communication. Grounded in Niklas Luhmann’s systems theory in the social dimension of language, as well as in Eliseo Verón’s discursive approach, the systemic-discursive perspective enables the exploration of communication elements, which are articulated in a theoretical model focused on understanding the organizational strategy. 
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spelling A communicational approach for organizational strategyUma leitura comunicacional da estratégia nas organizaçõescomunicação organizacionaldiscursoestratégiaorganizationdiscoursestrategy.This paper presents a communicational approach to the organizational strategy. As a common object of administrative and economic strategies, the procedure was investigated from an epistemic-methodological perspective which emphasizes communication. Grounded in Niklas Luhmann’s systems theory in the social dimension of language, as well as in Eliseo Verón’s discursive approach, the systemic-discursive perspective enables the exploration of communication elements, which are articulated in a theoretical model focused on understanding the organizational strategy. Este artigo apresenta uma abordagem comunicacional para a compreensão da estratégia organizacional. Consagrada como objeto de abordagens administrativas e econômicas, a estratégia foi investigada a partir de uma perspectiva epistêmico-metodológica que privilegia a comunicação, e foi fundamentada na teoria sistêmica de Niklas Luhmann, na dimensão social da linguagem e na teoria discursiva de Eliseo Verón. A perspectiva sistêmico-discursiva possibilitou a exploração de elementos comunicacionais, articulados em um modelo teórico voltado para a compreensão da estratégia.PEPG COS-PUC-SP2016-12-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfimage/jpeghttps://revistas.pucsp.br/index.php/galaxia/article/view/25456Galaxia; No. 33 (2016)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 33 (2016)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/25456/21234https://revistas.pucsp.br/index.php/galaxia/article/view/25456/36199Gomes, Victor Márcio Laus Reisinfo:eu-repo/semantics/openAccess2016-12-04T14:14:10Zoai:ojs.pkp.sfu.ca:article/25456Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2016-12-04T14:14:10Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv A communicational approach for organizational strategy
Uma leitura comunicacional da estratégia nas organizações
title A communicational approach for organizational strategy
spellingShingle A communicational approach for organizational strategy
Gomes, Victor Márcio Laus Reis
comunicação organizacional
discurso
estratégia
organization
discourse
strategy.
title_short A communicational approach for organizational strategy
title_full A communicational approach for organizational strategy
title_fullStr A communicational approach for organizational strategy
title_full_unstemmed A communicational approach for organizational strategy
title_sort A communicational approach for organizational strategy
author Gomes, Victor Márcio Laus Reis
author_facet Gomes, Victor Márcio Laus Reis
author_role author
dc.contributor.author.fl_str_mv Gomes, Victor Márcio Laus Reis
dc.subject.por.fl_str_mv comunicação organizacional
discurso
estratégia
organization
discourse
strategy.
topic comunicação organizacional
discurso
estratégia
organization
discourse
strategy.
description This paper presents a communicational approach to the organizational strategy. As a common object of administrative and economic strategies, the procedure was investigated from an epistemic-methodological perspective which emphasizes communication. Grounded in Niklas Luhmann’s systems theory in the social dimension of language, as well as in Eliseo Verón’s discursive approach, the systemic-discursive perspective enables the exploration of communication elements, which are articulated in a theoretical model focused on understanding the organizational strategy. 
publishDate 2016
dc.date.none.fl_str_mv 2016-12-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/25456
url https://revistas.pucsp.br/index.php/galaxia/article/view/25456
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/25456/21234
https://revistas.pucsp.br/index.php/galaxia/article/view/25456/36199
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
image/jpeg
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 33 (2016)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 33 (2016)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
_version_ 1799129330877464576

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