The presence of national film at cinema rooms in Brazil: a study about co-distribution

Detalhes bibliográficos
Autor(a) principal: Gimenez, Fernando Antonio Prado
Data de Publicação: 2018
Outros Autores: Rocha, Daniela Torres da
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/30963
Resumo: The Brazilian lm market has shown a growth momentum last years. Recently, co-distribution, i.e., the distribution of a film made by two or more companies at the same time, has been a more frequent strategy. The aim of this paper is to analyze the different ways of acting in the co-distribution of Brazilian films. The analysis was based on secondary data available at the Observatório do Cinema e Audiovisual for 2009 to 2015. During this period, there were 203 distribution companies operating in the market. In this set, only 29 participated in co-distribution of films. The data were analyzed through Cluster Analysis. Five distinct forms of strategic action were identi ed in the co-distribution of Brazilian cinema.
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spelling The presence of national film at cinema rooms in Brazil: a study about co-distributionA presença do filme nacional nas salas de cinema do Brasil: um estudo sobre a codistribuiçãoBrazilian cinemamarketplacedistribution.cinema brasileiromercadodistribuição.The Brazilian lm market has shown a growth momentum last years. Recently, co-distribution, i.e., the distribution of a film made by two or more companies at the same time, has been a more frequent strategy. The aim of this paper is to analyze the different ways of acting in the co-distribution of Brazilian films. The analysis was based on secondary data available at the Observatório do Cinema e Audiovisual for 2009 to 2015. During this period, there were 203 distribution companies operating in the market. In this set, only 29 participated in co-distribution of films. The data were analyzed through Cluster Analysis. Five distinct forms of strategic action were identi ed in the co-distribution of Brazilian cinema. O mercado de cinema no Brasil tem apresentado uma dinâmica de crescimento nos últimos anos. Recentemente, a codistribuição, i.e., a distribuição de um filme feita por duas ou mais empresas ao mesmo tempo tem sido uma estratégia mais frequente. O objetivo deste artigo é analisar as diferentes formas de atuação no mercado de codistribuição de filmes brasileiros. Utilizaram-se dados secundários disponíveis no Observatório do Cinema e Audiovisual, referentes aos anos de 2009 a 2015. Nesse período foram encontradas 203 empresas distribuidoras atuando no mercado. Nesse conjunto, apenas 29 atuaram em codistribuição de filmes. Os dados foram analisados por meio da Análise de Agrupamentos. Foram identificadas cinco formas distintas de atuação estratégica na codistribuição do cinema brasileiro. PEPG COS-PUC-SP2018-04-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/30963Galaxia; No. 37 (2018)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 37 (2018)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/30963/25252Copyright (c) 2018 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semiótica. ISSN 1982-2553info:eu-repo/semantics/openAccessGimenez, Fernando Antonio PradoRocha, Daniela Torres da2018-04-16T19:32:45Zoai:ojs.pkp.sfu.ca:article/30963Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2018-04-16T19:32:45Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv The presence of national film at cinema rooms in Brazil: a study about co-distribution
A presença do filme nacional nas salas de cinema do Brasil: um estudo sobre a codistribuição
title The presence of national film at cinema rooms in Brazil: a study about co-distribution
spellingShingle The presence of national film at cinema rooms in Brazil: a study about co-distribution
Gimenez, Fernando Antonio Prado
Brazilian cinema
marketplace
distribution.
cinema brasileiro
mercado
distribuição.
title_short The presence of national film at cinema rooms in Brazil: a study about co-distribution
title_full The presence of national film at cinema rooms in Brazil: a study about co-distribution
title_fullStr The presence of national film at cinema rooms in Brazil: a study about co-distribution
title_full_unstemmed The presence of national film at cinema rooms in Brazil: a study about co-distribution
title_sort The presence of national film at cinema rooms in Brazil: a study about co-distribution
author Gimenez, Fernando Antonio Prado
author_facet Gimenez, Fernando Antonio Prado
Rocha, Daniela Torres da
author_role author
author2 Rocha, Daniela Torres da
author2_role author
dc.contributor.author.fl_str_mv Gimenez, Fernando Antonio Prado
Rocha, Daniela Torres da
dc.subject.por.fl_str_mv Brazilian cinema
marketplace
distribution.
cinema brasileiro
mercado
distribuição.
topic Brazilian cinema
marketplace
distribution.
cinema brasileiro
mercado
distribuição.
description The Brazilian lm market has shown a growth momentum last years. Recently, co-distribution, i.e., the distribution of a film made by two or more companies at the same time, has been a more frequent strategy. The aim of this paper is to analyze the different ways of acting in the co-distribution of Brazilian films. The analysis was based on secondary data available at the Observatório do Cinema e Audiovisual for 2009 to 2015. During this period, there were 203 distribution companies operating in the market. In this set, only 29 participated in co-distribution of films. The data were analyzed through Cluster Analysis. Five distinct forms of strategic action were identi ed in the co-distribution of Brazilian cinema.
publishDate 2018
dc.date.none.fl_str_mv 2018-04-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/30963
url https://revistas.pucsp.br/index.php/galaxia/article/view/30963
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/30963/25252
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 37 (2018)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 37 (2018)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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