Twitter as a tool of unofficial negative campaign: an analysis of the 2016 mayoral election campaign in Rio de Janeiro
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Galáxia (São Paulo) |
Texto Completo: | https://revistas.pucsp.br/index.php/galaxia/article/view/41565 |
Resumo: | This paper analyzes the dissemination of an unofficial negativecampaign on Twitter, during the 2016 mayoral election campaign in Rio de Janeiro. The sponsorship of attack messages in electoral races by groups not officially linked to parties and candidates is a strategy little studied in Brazil. To fill this gap, we analyzed the messages posted on Twitter during the second round of that election by the partisans from the main candidates Marcelo Crivella (PRB) and Marcelo Freixo (PSOL), as well as by networks supporting and attacking them. The methodology includes Content Analysis, Social Network Analysis and statistical analysis of an initial sample of 530,000 tweets gathered through Twitter SearchAPI, reaching a final sample of 11,407 posts classified as negative. The results show that the main negative campaign agents have different roles and profiles on Twitter, being identified as influencers or disseminators of attack contents. |
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Twitter as a tool of unofficial negative campaign: an analysis of the 2016 mayoral election campaign in Rio de JaneiroO Twitter como ferramenta de campanha negativa não oficial: uma análise da campanha eleitoral para a Prefeitura do Rio de Janeiro em 2016comunicação políticaTwittercampanha negativaanálise de redes sociaispolitical communicationTwitternegative campaignsocial network analysisThis paper analyzes the dissemination of an unofficial negativecampaign on Twitter, during the 2016 mayoral election campaign in Rio de Janeiro. The sponsorship of attack messages in electoral races by groups not officially linked to parties and candidates is a strategy little studied in Brazil. To fill this gap, we analyzed the messages posted on Twitter during the second round of that election by the partisans from the main candidates Marcelo Crivella (PRB) and Marcelo Freixo (PSOL), as well as by networks supporting and attacking them. The methodology includes Content Analysis, Social Network Analysis and statistical analysis of an initial sample of 530,000 tweets gathered through Twitter SearchAPI, reaching a final sample of 11,407 posts classified as negative. The results show that the main negative campaign agents have different roles and profiles on Twitter, being identified as influencers or disseminators of attack contents.Analisar a adoção da estratégia de campanha negativa não oficial no Twitter na disputa pela Prefeitura do Rio de Janeiro em 2016 é o objetivo deste artigo. Esse fenômeno, caracterizado pela promoção de ataques em períodos eleitorais por grupos independentes das coligações oficiais, é pouco estudado na literatura brasileira. A fim de ajudar a preencher essa lacuna, analisam-se as mensagens postadas no microblog durante o segundo turno do aludido pleito por eleitores e redes de apoio e ataque aos principais candidatos Marcelo Crivella (PRB) e Marcelo Freixo (PSOL). A metodologia usa técnicas de análise de conteúdo, análise de redes sociais e análise estatística de um corpus inicial de 530 mil tweets coletados por meio da Twitter Search API, resultando em uma amostra final de 11.407 postagens classificadas como negativas. Entre as conclusões é possível afirmar que os principais agentes de campanha negativa não oficial no Twitter apresentam funções e perfis distintos, podendo ser divididosentre os influenciadores e os disseminadores de publicações de ataque.PEPG COS-PUC-SP2020-03-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/41565Galaxia; No. 43 (2020)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 43 (2020)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/41565/31633Copyright (c) 2020 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semiótica. ISSN 1982-2553info:eu-repo/semantics/openAccessJoathan, ÍcaroAlves, Marcelo2020-03-24T14:03:28Zoai:ojs.pkp.sfu.ca:article/41565Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2020-03-24T14:03:28Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.none.fl_str_mv |
Twitter as a tool of unofficial negative campaign: an analysis of the 2016 mayoral election campaign in Rio de Janeiro O Twitter como ferramenta de campanha negativa não oficial: uma análise da campanha eleitoral para a Prefeitura do Rio de Janeiro em 2016 |
title |
Twitter as a tool of unofficial negative campaign: an analysis of the 2016 mayoral election campaign in Rio de Janeiro |
spellingShingle |
Twitter as a tool of unofficial negative campaign: an analysis of the 2016 mayoral election campaign in Rio de Janeiro Joathan, Ícaro comunicação política campanha negativa análise de redes sociais political communication negative campaign social network analysis |
title_short |
Twitter as a tool of unofficial negative campaign: an analysis of the 2016 mayoral election campaign in Rio de Janeiro |
title_full |
Twitter as a tool of unofficial negative campaign: an analysis of the 2016 mayoral election campaign in Rio de Janeiro |
title_fullStr |
Twitter as a tool of unofficial negative campaign: an analysis of the 2016 mayoral election campaign in Rio de Janeiro |
title_full_unstemmed |
Twitter as a tool of unofficial negative campaign: an analysis of the 2016 mayoral election campaign in Rio de Janeiro |
title_sort |
Twitter as a tool of unofficial negative campaign: an analysis of the 2016 mayoral election campaign in Rio de Janeiro |
author |
Joathan, Ícaro |
author_facet |
Joathan, Ícaro Alves, Marcelo |
author_role |
author |
author2 |
Alves, Marcelo |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Joathan, Ícaro Alves, Marcelo |
dc.subject.por.fl_str_mv |
comunicação política campanha negativa análise de redes sociais political communication negative campaign social network analysis |
topic |
comunicação política campanha negativa análise de redes sociais political communication negative campaign social network analysis |
description |
This paper analyzes the dissemination of an unofficial negativecampaign on Twitter, during the 2016 mayoral election campaign in Rio de Janeiro. The sponsorship of attack messages in electoral races by groups not officially linked to parties and candidates is a strategy little studied in Brazil. To fill this gap, we analyzed the messages posted on Twitter during the second round of that election by the partisans from the main candidates Marcelo Crivella (PRB) and Marcelo Freixo (PSOL), as well as by networks supporting and attacking them. The methodology includes Content Analysis, Social Network Analysis and statistical analysis of an initial sample of 530,000 tweets gathered through Twitter SearchAPI, reaching a final sample of 11,407 posts classified as negative. The results show that the main negative campaign agents have different roles and profiles on Twitter, being identified as influencers or disseminators of attack contents. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-03-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.pucsp.br/index.php/galaxia/article/view/41565 |
url |
https://revistas.pucsp.br/index.php/galaxia/article/view/41565 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.pucsp.br/index.php/galaxia/article/view/41565/31633 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
PEPG COS-PUC-SP |
publisher.none.fl_str_mv |
PEPG COS-PUC-SP |
dc.source.none.fl_str_mv |
Galaxia; No. 43 (2020) GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 43 (2020) 1982-2553 reponame:Galáxia (São Paulo) instname:Pontifícia Universidade Católica de São Paulo (PUC-SP) instacron:PUC_SP |
instname_str |
Pontifícia Universidade Católica de São Paulo (PUC-SP) |
instacron_str |
PUC_SP |
institution |
PUC_SP |
reponame_str |
Galáxia (São Paulo) |
collection |
Galáxia (São Paulo) |
repository.name.fl_str_mv |
Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP) |
repository.mail.fl_str_mv |
cos@pucsp.br||aidarprado@gmail.com |
_version_ |
1799129331715276800 |