Digital typographic fonts: between verbal and graphic-visual logics

Detalhes bibliográficos
Autor(a) principal: Borges, Priscila Monteiro
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/5820
Resumo: Historically, typography has been having the function of making visible verbal language. However, fonts have another functions besides this one - they can also represent visual qualities. The aim of this article is to analyze the sign functioning of digital typographic fonts to show how some of them emphasize the typography’s visual/graphic logic, placing their verbal relations on second plan. Using Charles S. Peirce semiotic method of analysis, we examine how verbal and visual languages are used in different levels on digital fonts and we propose a classification of digital fonts based on their significant potential.
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spelling Digital typographic fonts: between verbal and graphic-visual logicsFontes tipográficas digitais: entre a lógica verbal e a gráfico-visualtipografialinguagem visualsemióticaPeircetypographyvisual languagesemioticPeirceHistorically, typography has been having the function of making visible verbal language. However, fonts have another functions besides this one - they can also represent visual qualities. The aim of this article is to analyze the sign functioning of digital typographic fonts to show how some of them emphasize the typography’s visual/graphic logic, placing their verbal relations on second plan. Using Charles S. Peirce semiotic method of analysis, we examine how verbal and visual languages are used in different levels on digital fonts and we propose a classification of digital fonts based on their significant potential.Historicamente a tipografia tem função de tornar visível a escrita verbal. No entanto, as fontes não apresentam apenas essa função, elas também possuem a capacidade de representar qualidades visuais. Este artigo tem como objetivo analisar o funcionamento sígnico de fontes tipográficas digitais para mostrar como algumas fontes digitais enfatizam a lógica gráfico-visual da tipografia, deixando em segundo plano sua relação verbal. Utilizando o método de análise semiótica de Charles S. Peirce, examinamos como as linguagens verbais e visuais são utilizadas em diferentes graus nas fontes digitais e propomos uma classificação dessas fontes digitais baseada no potencial significativo delas.PEPG COS-PUC-SP2011-11-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/5820Galaxia; No. 22 (2011)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 22 (2011)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/5820/6067Borges, Priscila Monteiroinfo:eu-repo/semantics/openAccess2024-05-15T14:01:09Zoai:ojs.pkp.sfu.ca:article/5820Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2024-05-15T14:01:09Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Digital typographic fonts: between verbal and graphic-visual logics
Fontes tipográficas digitais: entre a lógica verbal e a gráfico-visual
title Digital typographic fonts: between verbal and graphic-visual logics
spellingShingle Digital typographic fonts: between verbal and graphic-visual logics
Borges, Priscila Monteiro
tipografia
linguagem visual
semiótica
Peirce
typography
visual language
semiotic
Peirce
title_short Digital typographic fonts: between verbal and graphic-visual logics
title_full Digital typographic fonts: between verbal and graphic-visual logics
title_fullStr Digital typographic fonts: between verbal and graphic-visual logics
title_full_unstemmed Digital typographic fonts: between verbal and graphic-visual logics
title_sort Digital typographic fonts: between verbal and graphic-visual logics
author Borges, Priscila Monteiro
author_facet Borges, Priscila Monteiro
author_role author
dc.contributor.author.fl_str_mv Borges, Priscila Monteiro
dc.subject.por.fl_str_mv tipografia
linguagem visual
semiótica
Peirce
typography
visual language
semiotic
Peirce
topic tipografia
linguagem visual
semiótica
Peirce
typography
visual language
semiotic
Peirce
description Historically, typography has been having the function of making visible verbal language. However, fonts have another functions besides this one - they can also represent visual qualities. The aim of this article is to analyze the sign functioning of digital typographic fonts to show how some of them emphasize the typography’s visual/graphic logic, placing their verbal relations on second plan. Using Charles S. Peirce semiotic method of analysis, we examine how verbal and visual languages are used in different levels on digital fonts and we propose a classification of digital fonts based on their significant potential.
publishDate 2011
dc.date.none.fl_str_mv 2011-11-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/5820
url https://revistas.pucsp.br/index.php/galaxia/article/view/5820
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/5820/6067
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 22 (2011)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 22 (2011)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
_version_ 1799129329625464832

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