Creative process in the audiovisual industry: from script to the imaginary

Detalhes bibliográficos
Autor(a) principal: Anaz, Sílvio Antonio Luiz
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/32931
Resumo: The creative process in the audiovisual industry is based on coordination among several agents (screenwriters, directors, producers, executives, casts , etc.), technologies and corporate decisions. Studying this process requires an understanding of how those elements, that blend art and business, impact the development of the imaginary that movies and TV series share with audiences . This paper seeks to contribute toward an understanding of this process, which is developed collectively and under market logic, based on a heuristic perspective of the imaginary (Eliade, Durand, Barros), the archetypological concept (Jung, Durand), and the mythocritical method. The results are the mapping of the creative process and the draft of a method for investigation of the process in the audiovisual industry. 
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spelling Creative process in the audiovisual industry: from script to the imaginaryProcesso criativo na indústria do audiovisual: do roteiro ao imagináriocreative processimaginaryaudiovisual industrymythocriticism.processo criativoimaginárioindústria do audiovisualmitocríticaThe creative process in the audiovisual industry is based on coordination among several agents (screenwriters, directors, producers, executives, casts , etc.), technologies and corporate decisions. Studying this process requires an understanding of how those elements, that blend art and business, impact the development of the imaginary that movies and TV series share with audiences . This paper seeks to contribute toward an understanding of this process, which is developed collectively and under market logic, based on a heuristic perspective of the imaginary (Eliade, Durand, Barros), the archetypological concept (Jung, Durand), and the mythocritical method. The results are the mapping of the creative process and the draft of a method for investigation of the process in the audiovisual industry. O processo de criação na indústria do audiovisual desenvolve-se por meio da articulação de vários agentes (roteiristas, diretores, produtores, executivos, elencos etc.), tecnologias e decisões corporativas. Estudar o processo criativo nessa indústria requer compreender como esses elementos, que imiscuem arte e negócios, impactam na construção dos imaginários que lmes e séries compartilham com a audiência. Este artigo busca contribuir para a compreensão desse processo, que se desenvolve de forma coletiva e sob a lógica do mercado, tendo como base a perspectiva heurística do imaginário (Eliade, Durand, Barros), o conceito de arquétipo (Jung) e o método mitocrítico. Os resultados são o mapeamento do processo de criação e o esboço de um método para o estudo do processo criativo na indústria do audiovisual. PEPG COS-PUC-SP2018-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/32931Galaxia; No. 38 (2018)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 38 (2018)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/32931/25720Copyright (c) 2018 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semiótica. ISSN 1982-2553info:eu-repo/semantics/openAccessAnaz, Sílvio Antonio Luiz2018-08-01T19:09:04Zoai:ojs.pkp.sfu.ca:article/32931Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2018-08-01T19:09:04Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Creative process in the audiovisual industry: from script to the imaginary
Processo criativo na indústria do audiovisual: do roteiro ao imaginário
title Creative process in the audiovisual industry: from script to the imaginary
spellingShingle Creative process in the audiovisual industry: from script to the imaginary
Anaz, Sílvio Antonio Luiz
creative process
imaginary
audiovisual industry
mythocriticism.
processo criativo
imaginário
indústria do audiovisual
mitocrítica
title_short Creative process in the audiovisual industry: from script to the imaginary
title_full Creative process in the audiovisual industry: from script to the imaginary
title_fullStr Creative process in the audiovisual industry: from script to the imaginary
title_full_unstemmed Creative process in the audiovisual industry: from script to the imaginary
title_sort Creative process in the audiovisual industry: from script to the imaginary
author Anaz, Sílvio Antonio Luiz
author_facet Anaz, Sílvio Antonio Luiz
author_role author
dc.contributor.author.fl_str_mv Anaz, Sílvio Antonio Luiz
dc.subject.por.fl_str_mv creative process
imaginary
audiovisual industry
mythocriticism.
processo criativo
imaginário
indústria do audiovisual
mitocrítica
topic creative process
imaginary
audiovisual industry
mythocriticism.
processo criativo
imaginário
indústria do audiovisual
mitocrítica
description The creative process in the audiovisual industry is based on coordination among several agents (screenwriters, directors, producers, executives, casts , etc.), technologies and corporate decisions. Studying this process requires an understanding of how those elements, that blend art and business, impact the development of the imaginary that movies and TV series share with audiences . This paper seeks to contribute toward an understanding of this process, which is developed collectively and under market logic, based on a heuristic perspective of the imaginary (Eliade, Durand, Barros), the archetypological concept (Jung, Durand), and the mythocritical method. The results are the mapping of the creative process and the draft of a method for investigation of the process in the audiovisual industry. 
publishDate 2018
dc.date.none.fl_str_mv 2018-08-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/32931
url https://revistas.pucsp.br/index.php/galaxia/article/view/32931
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/32931/25720
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 38 (2018)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 38 (2018)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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