The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communication

Detalhes bibliográficos
Autor(a) principal: Pereira, Tatiana Rovina Castro
Data de Publicação: 2014
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/20824
Resumo: What is new in contemporary living? And how do the manifestations of advertising make consumers feel and grasp the innovativeness of products and brands in the present time, in which novelties are discursivized to exhaustion? John Ciaco enlightens the reader, giving him a semiotic tour of marketing and communication (taking as corpus the latest Brazilian automotive advertising) so that, together, they can feel the new – in an analysis which, ultimately, is about the actual meaning experienced in contemporaneity.
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spelling The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communicationA presença do novo na publicidade contemporânea – relações semióticas e de marketing e a inovação na comunicação automobilística brasileiraComunicaçãoMarketingInovaçãoinnovationsemioticscommunicationmarketing.What is new in contemporary living? And how do the manifestations of advertising make consumers feel and grasp the innovativeness of products and brands in the present time, in which novelties are discursivized to exhaustion? John Ciaco enlightens the reader, giving him a semiotic tour of marketing and communication (taking as corpus the latest Brazilian automotive advertising) so that, together, they can feel the new – in an analysis which, ultimately, is about the actual meaning experienced in contemporaneity.O que é o "novo" no viver contemporâneo? E como as manifestações da publicidade fazem o sujeito consumidor sentir e apreender a inovação dos produtos e marcas, em um tempo-agora em que as novidades são discursivizadas à exaustão? João Ciaco competencializa o leitor e o acompanha por relações semióticas, do marketing e da comunicação (tomando como corpus a propaganda automobilística brasileira mais recente) para, unidos, sentirem o novo - em uma análise que é, afinal, do próprio sentido vivido na contemporaneidade.PEPG COS-PUC-SP2014-12-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/20824Galaxia; No. 28 (2014)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 28 (2014)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/20824/15795Pereira, Tatiana Rovina Castroinfo:eu-repo/semantics/openAccess2024-05-15T14:01:14Zoai:ojs.pkp.sfu.ca:article/20824Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2024-05-15T14:01:14Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communication
A presença do novo na publicidade contemporânea – relações semióticas e de marketing e a inovação na comunicação automobilística brasileira
title The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communication
spellingShingle The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communication
Pereira, Tatiana Rovina Castro
Comunicação
Marketing
Inovação
innovation
semiotics
communication
marketing.
title_short The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communication
title_full The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communication
title_fullStr The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communication
title_full_unstemmed The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communication
title_sort The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communication
author Pereira, Tatiana Rovina Castro
author_facet Pereira, Tatiana Rovina Castro
author_role author
dc.contributor.author.fl_str_mv Pereira, Tatiana Rovina Castro
dc.subject.por.fl_str_mv Comunicação
Marketing
Inovação
innovation
semiotics
communication
marketing.
topic Comunicação
Marketing
Inovação
innovation
semiotics
communication
marketing.
description What is new in contemporary living? And how do the manifestations of advertising make consumers feel and grasp the innovativeness of products and brands in the present time, in which novelties are discursivized to exhaustion? John Ciaco enlightens the reader, giving him a semiotic tour of marketing and communication (taking as corpus the latest Brazilian automotive advertising) so that, together, they can feel the new – in an analysis which, ultimately, is about the actual meaning experienced in contemporaneity.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/20824
url https://revistas.pucsp.br/index.php/galaxia/article/view/20824
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/20824/15795
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 28 (2014)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 28 (2014)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
_version_ 1799129330501025792

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