Ethnographic Research in Marketing: Past, Present, and Possible Futures.

Detalhes bibliográficos
Autor(a) principal: Belk, Russell
Data de Publicação: 2014
Outros Autores: Moreira Casotti, Leticia
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
DOI: 10.5585/remark.v13i6.2767
Texto Completo: https://periodicos.uninove.br/remark/article/view/12062
Resumo: The article covers periods, events, contexts, research and projects in the Consumer Culture sphere within and outside Brazil. Our account is guided by the contributions of qualitative research and especially ethnography, and reveals the very different pathways followed by Consumer Culture. In contrast, our attempt to guess possible futures in this area involve the analysis of similarities between local, national and international practices, in the search for new methodological and theoretical constructs in Consumer Culture and Marketing.
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spelling Ethnographic Research in Marketing: Past, Present, and Possible Futures.Ethnographic Research in Marketing: Past, Present, and Possible Futures.Consumer Culture; CCT History; Ethnographic Research.Consumer Culture; CCT History; Ethnographic Research.The article covers periods, events, contexts, research and projects in the Consumer Culture sphere within and outside Brazil. Our account is guided by the contributions of qualitative research and especially ethnography, and reveals the very different pathways followed by Consumer Culture. In contrast, our attempt to guess possible futures in this area involve the analysis of similarities between local, national and international practices, in the search for new methodological and theoretical constructs in Consumer Culture and Marketing.The article covers periods, events, contexts, research and projects in the Consumer Culture sphere within and outside Brazil. Our account is guided by the contributions of qualitative research and especially ethnography, and reveals the very different pathways followed by Consumer Culture. In contrast, our attempt to guess possible futures in this area involve the analysis of similarities between local, national and international practices, in the search for new methodological and theoretical constructs in Consumer Culture and Marketing.Universidade Nove de Julho - Uninove2014-12-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1206210.5585/remark.v13i6.2767ReMark - Revista Brasileira de Marketing; v. 13, n. 6 (2014): Outubro - Dezembro; 01-172177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12062/5705Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessBelk, RussellMoreira Casotti, Leticia2022-01-18T15:42:04Zoai:https://periodicos.uninove.br:article/12062Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T15:42:04REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Ethnographic Research in Marketing: Past, Present, and Possible Futures.
Ethnographic Research in Marketing: Past, Present, and Possible Futures.
title Ethnographic Research in Marketing: Past, Present, and Possible Futures.
spellingShingle Ethnographic Research in Marketing: Past, Present, and Possible Futures.
Ethnographic Research in Marketing: Past, Present, and Possible Futures.
Belk, Russell
Consumer Culture; CCT History; Ethnographic Research.
Consumer Culture; CCT History; Ethnographic Research.
Belk, Russell
Consumer Culture; CCT History; Ethnographic Research.
Consumer Culture; CCT History; Ethnographic Research.
title_short Ethnographic Research in Marketing: Past, Present, and Possible Futures.
title_full Ethnographic Research in Marketing: Past, Present, and Possible Futures.
title_fullStr Ethnographic Research in Marketing: Past, Present, and Possible Futures.
Ethnographic Research in Marketing: Past, Present, and Possible Futures.
title_full_unstemmed Ethnographic Research in Marketing: Past, Present, and Possible Futures.
Ethnographic Research in Marketing: Past, Present, and Possible Futures.
title_sort Ethnographic Research in Marketing: Past, Present, and Possible Futures.
author Belk, Russell
author_facet Belk, Russell
Belk, Russell
Moreira Casotti, Leticia
Moreira Casotti, Leticia
author_role author
author2 Moreira Casotti, Leticia
author2_role author
dc.contributor.author.fl_str_mv Belk, Russell
Moreira Casotti, Leticia
dc.subject.por.fl_str_mv Consumer Culture; CCT History; Ethnographic Research.
Consumer Culture; CCT History; Ethnographic Research.
topic Consumer Culture; CCT History; Ethnographic Research.
Consumer Culture; CCT History; Ethnographic Research.
description The article covers periods, events, contexts, research and projects in the Consumer Culture sphere within and outside Brazil. Our account is guided by the contributions of qualitative research and especially ethnography, and reveals the very different pathways followed by Consumer Culture. In contrast, our attempt to guess possible futures in this area involve the analysis of similarities between local, national and international practices, in the search for new methodological and theoretical constructs in Consumer Culture and Marketing.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12062
10.5585/remark.v13i6.2767
url https://periodicos.uninove.br/remark/article/view/12062
identifier_str_mv 10.5585/remark.v13i6.2767
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12062/5705
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 13, n. 6 (2014): Outubro - Dezembro; 01-17
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1822182663251820544
dc.identifier.doi.none.fl_str_mv 10.5585/remark.v13i6.2767

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