The Itinerary Method: A Methodological Contribution from Social Sciences to Consumer Research in Management
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12033 |
Resumo: | Consumer choice has been a focus of interest in the study of consumer behavior for over 50 years. Over time, however, the focus has widened to include not only the moment of purchase itself but also gradually a reflection on the consumer decision process, concerning the selection, consumption and disposal of products and services. More recently, researchers trained in areas like anthropology and sociology have contributed with perspectives that view the process of choice as a social and cultural phenomenon. This paper presents the Itinerary Method a research approach originally applied in anthropology studies investigating consumption. The method can contribute to consumer research in management inasmuch as it allows investigation of the consumption process - selection, consumption and disposal - within a systemic perspective, that can expand consumer research's comprehension of choice, since it stresses culture as a central element. The method is described, along with its assumptions, operational steps and concrete examples of researches on consumption. |
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The Itinerary Method: A Methodological Contribution from Social Sciences to Consumer Research in ManagementO Método dos Itinerários: Uma Contribuição Metodológica das Ciências Sociais à Pesquisa de Consumo em GestãoItinerary Method; Consumer Behavior; Qualitative Research; CCT.Método dos Itinerários; Comportamento do Consumidor; Pesquisa Qualitativa; CCT.Consumer choice has been a focus of interest in the study of consumer behavior for over 50 years. Over time, however, the focus has widened to include not only the moment of purchase itself but also gradually a reflection on the consumer decision process, concerning the selection, consumption and disposal of products and services. More recently, researchers trained in areas like anthropology and sociology have contributed with perspectives that view the process of choice as a social and cultural phenomenon. This paper presents the Itinerary Method a research approach originally applied in anthropology studies investigating consumption. The method can contribute to consumer research in management inasmuch as it allows investigation of the consumption process - selection, consumption and disposal - within a systemic perspective, that can expand consumer research's comprehension of choice, since it stresses culture as a central element. The method is described, along with its assumptions, operational steps and concrete examples of researches on consumption.A escolha do consumidor tem sido um dos principais interesses dos estudos em comportamento do consumidor nos ltimos cinquenta anos. Ao longo do tempo, entretanto, o foco desta pesquisa tem se ampliado a fim de incluir no somente o momento da compra, mas, tambm, gradualmente, uma reflexo sobre o processo de deciso do consumidor, no que tange seleo, consumo e descarte de produtos e servios. Recentemente, pesquisadores treinados em reas como antropologia e sociologia tm contribudo com perspectivas que encaram o processo de escolha como um fenmeno cultural e social. Este artigo apresenta o Mtodo dos Itinerrios: uma abordagem de pesquisa originalmente inspirada nos estudos antropolgicos de consumo. O mtodo pode contribuir para a pesquisa de comportamento do consumidor, no campo de administrao, ao viabilizar a investigao do processo de consumo seleo, consume e descarte dentro de uma perspectiva sistmica, que permite expandir a compreenso da temtica da escolha do consumidor, tomando a cultura como elemento central de anlise. O mtodo descrito, juntamente com a apresentao de suas premissas, etapas operacionais, e exemplos concretos de pesquisas sobre consumo.Universidade Nove de Julho - Uninove2014-05-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1203310.5585/remark.v13i2.2677ReMark - Revista Brasileira de Marketing; v. 13, n. 2 (2014): Edição Especial; 74-832177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12033/5666https://periodicos.uninove.br/remark/article/view/12033/5667Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessDesjeux, DominiqueSuarez, MaribelCampos, Roberta Dias2019-02-19T17:43:54Zoai:https://periodicos.uninove.br:article/12033Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:43:54REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
The Itinerary Method: A Methodological Contribution from Social Sciences to Consumer Research in Management O Método dos Itinerários: Uma Contribuição Metodológica das Ciências Sociais à Pesquisa de Consumo em Gestão |
title |
The Itinerary Method: A Methodological Contribution from Social Sciences to Consumer Research in Management |
spellingShingle |
The Itinerary Method: A Methodological Contribution from Social Sciences to Consumer Research in Management Desjeux, Dominique Itinerary Method; Consumer Behavior; Qualitative Research; CCT. Método dos Itinerários; Comportamento do Consumidor; Pesquisa Qualitativa; CCT. |
title_short |
The Itinerary Method: A Methodological Contribution from Social Sciences to Consumer Research in Management |
title_full |
The Itinerary Method: A Methodological Contribution from Social Sciences to Consumer Research in Management |
title_fullStr |
The Itinerary Method: A Methodological Contribution from Social Sciences to Consumer Research in Management |
title_full_unstemmed |
The Itinerary Method: A Methodological Contribution from Social Sciences to Consumer Research in Management |
title_sort |
The Itinerary Method: A Methodological Contribution from Social Sciences to Consumer Research in Management |
author |
Desjeux, Dominique |
author_facet |
Desjeux, Dominique Suarez, Maribel Campos, Roberta Dias |
author_role |
author |
author2 |
Suarez, Maribel Campos, Roberta Dias |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Desjeux, Dominique Suarez, Maribel Campos, Roberta Dias |
dc.subject.por.fl_str_mv |
Itinerary Method; Consumer Behavior; Qualitative Research; CCT. Método dos Itinerários; Comportamento do Consumidor; Pesquisa Qualitativa; CCT. |
topic |
Itinerary Method; Consumer Behavior; Qualitative Research; CCT. Método dos Itinerários; Comportamento do Consumidor; Pesquisa Qualitativa; CCT. |
description |
Consumer choice has been a focus of interest in the study of consumer behavior for over 50 years. Over time, however, the focus has widened to include not only the moment of purchase itself but also gradually a reflection on the consumer decision process, concerning the selection, consumption and disposal of products and services. More recently, researchers trained in areas like anthropology and sociology have contributed with perspectives that view the process of choice as a social and cultural phenomenon. This paper presents the Itinerary Method a research approach originally applied in anthropology studies investigating consumption. The method can contribute to consumer research in management inasmuch as it allows investigation of the consumption process - selection, consumption and disposal - within a systemic perspective, that can expand consumer research's comprehension of choice, since it stresses culture as a central element. The method is described, along with its assumptions, operational steps and concrete examples of researches on consumption. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-05-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12033 10.5585/remark.v13i2.2677 |
url |
https://periodicos.uninove.br/remark/article/view/12033 |
identifier_str_mv |
10.5585/remark.v13i2.2677 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12033/5666 https://periodicos.uninove.br/remark/article/view/12033/5667 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 13, n. 2 (2014): Edição Especial; 74-83 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138641491001344 |