The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines
Autor(a) principal: | |
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Data de Publicação: | 2009 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/11710 |
Resumo: | In this work, it was intended to focus on the power of the photographic images. When related to the mass media, they receive new symbolic traits and start to constitute the ideological speech of each one. To comprehend this aspect of the image, it was analyzed the photographic images used by Veja and Isto magazines, during the presidential campaigns of the candidate Luiz Incio Lula da Silva (Lula), in 1989 and 2002. Each historical context and ideological line of each one of the magazines creates their own discursive statements, producing a characterization of the candidate. In each magazine, it is tried to portray a different Lula by using images and technical resources (diagramming, edition, legends). In some cases, it was emphasized his trajectory as metallurgist, as a person related to the national left, and it was tried to consolidate the image of the national elite nightmare. In other moments, it was intentioned to portray him as the ideal candidate to save the country. |
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The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé MagazinesO Poder da Imagem Fotográfica: Uma Análise das Imagens de Luiz Inácio Lula Da Silva Durante As Campanhas Presidenciais de 1989 e 2002, Publicadas nas Revistas Veja e IstoéEleições. Imagem fotográfica. Luiz Inácio Lula da Silva. Revista Istoé. Revista Veja.In this work, it was intended to focus on the power of the photographic images. When related to the mass media, they receive new symbolic traits and start to constitute the ideological speech of each one. To comprehend this aspect of the image, it was analyzed the photographic images used by Veja and Isto magazines, during the presidential campaigns of the candidate Luiz Incio Lula da Silva (Lula), in 1989 and 2002. Each historical context and ideological line of each one of the magazines creates their own discursive statements, producing a characterization of the candidate. In each magazine, it is tried to portray a different Lula by using images and technical resources (diagramming, edition, legends). In some cases, it was emphasized his trajectory as metallurgist, as a person related to the national left, and it was tried to consolidate the image of the national elite nightmare. In other moments, it was intentioned to portray him as the ideal candidate to save the country.Neste trabalho, procurou-se atentar para o poder das imagens fotogrficas. Quando atreladas aos meios de comunicao, recebem novas cargas simblicas e passam a constituir o discurso ideolgico de cada um. Para a compreenso dessa faceta da imagem, realizou-se uma anlise das imagens fotogrficas veiculas pelas revistas Veja e Isto durantes as campanhas eleitorais presidenciais de 1989 e 2002, do ento candidato Luiz Incio Lula da Silva. Cada momento histrico e linha ideolgica de ambas as revistas geraram enunciados discursivos prprios, produzindo uma caracterizao do candidato. Cada revista procurou, por meio da utilizao das imagens e recursos tcnicos (diagramao, edio, legendas) montar um Lula. Em alguns casos, enfatizavam sua trajetria de luta como metalrgico, ligado esquerda nacional, e buscavam consolidar a imagem do pesadelo da elite nacional; em outros momentos, caracterizavam-no como o candidato ideal para salvar o pas.Universidade Nove de Julho - Uninove2009-02-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1171010.5585/remark.v7i1.954ReMark - Revista Brasileira de Marketing; v. 7, n. 1 (2008); 13-222177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/11710/5361Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessMaranhão, Cristina2019-06-14T20:12:06Zoai:https://periodicos.uninove.br:article/11710Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-14T20:12:06REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines O Poder da Imagem Fotográfica: Uma Análise das Imagens de Luiz Inácio Lula Da Silva Durante As Campanhas Presidenciais de 1989 e 2002, Publicadas nas Revistas Veja e Istoé |
title |
The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines |
spellingShingle |
The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines Maranhão, Cristina Eleições. Imagem fotográfica. Luiz Inácio Lula da Silva. Revista Istoé. Revista Veja. |
title_short |
The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines |
title_full |
The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines |
title_fullStr |
The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines |
title_full_unstemmed |
The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines |
title_sort |
The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines |
author |
Maranhão, Cristina |
author_facet |
Maranhão, Cristina |
author_role |
author |
dc.contributor.author.fl_str_mv |
Maranhão, Cristina |
dc.subject.por.fl_str_mv |
Eleições. Imagem fotográfica. Luiz Inácio Lula da Silva. Revista Istoé. Revista Veja. |
topic |
Eleições. Imagem fotográfica. Luiz Inácio Lula da Silva. Revista Istoé. Revista Veja. |
description |
In this work, it was intended to focus on the power of the photographic images. When related to the mass media, they receive new symbolic traits and start to constitute the ideological speech of each one. To comprehend this aspect of the image, it was analyzed the photographic images used by Veja and Isto magazines, during the presidential campaigns of the candidate Luiz Incio Lula da Silva (Lula), in 1989 and 2002. Each historical context and ideological line of each one of the magazines creates their own discursive statements, producing a characterization of the candidate. In each magazine, it is tried to portray a different Lula by using images and technical resources (diagramming, edition, legends). In some cases, it was emphasized his trajectory as metallurgist, as a person related to the national left, and it was tried to consolidate the image of the national elite nightmare. In other moments, it was intentioned to portray him as the ideal candidate to save the country. |
publishDate |
2009 |
dc.date.none.fl_str_mv |
2009-02-13 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/11710 10.5585/remark.v7i1.954 |
url |
https://periodicos.uninove.br/remark/article/view/11710 |
identifier_str_mv |
10.5585/remark.v7i1.954 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/11710/5361 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 7, n. 1 (2008); 13-22 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138641067376640 |