The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines

Detalhes bibliográficos
Autor(a) principal: Maranhão, Cristina
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/11710
Resumo: In this work, it was intended to focus on the power of the photographic images. When related to the mass media, they receive new symbolic traits and start to constitute the ideological speech of each one. To comprehend this aspect of the image, it was analyzed the photographic images used by Veja and Isto magazines, during the presidential campaigns of the candidate Luiz Incio Lula da Silva (Lula), in 1989 and 2002. Each historical context and ideological line of each one of the magazines creates their own discursive statements, producing a characterization of the candidate. In each magazine, it is tried to portray a different Lula by using images and technical resources (diagramming, edition, legends). In some cases, it was emphasized his trajectory as metallurgist, as a person related to the national left, and it was tried to consolidate the image of the national elite nightmare. In other moments, it was intentioned to portray him as the ideal candidate to save the country.
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spelling The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé MagazinesO Poder da Imagem Fotográfica: Uma Análise das Imagens de Luiz Inácio Lula Da Silva Durante As Campanhas Presidenciais de 1989 e 2002, Publicadas nas Revistas Veja e IstoéEleições. Imagem fotográfica. Luiz Inácio Lula da Silva. Revista Istoé. Revista Veja.In this work, it was intended to focus on the power of the photographic images. When related to the mass media, they receive new symbolic traits and start to constitute the ideological speech of each one. To comprehend this aspect of the image, it was analyzed the photographic images used by Veja and Isto magazines, during the presidential campaigns of the candidate Luiz Incio Lula da Silva (Lula), in 1989 and 2002. Each historical context and ideological line of each one of the magazines creates their own discursive statements, producing a characterization of the candidate. In each magazine, it is tried to portray a different Lula by using images and technical resources (diagramming, edition, legends). In some cases, it was emphasized his trajectory as metallurgist, as a person related to the national left, and it was tried to consolidate the image of the national elite nightmare. In other moments, it was intentioned to portray him as the ideal candidate to save the country.Neste trabalho, procurou-se atentar para o poder das imagens fotogrficas. Quando atreladas aos meios de comunicao, recebem novas cargas simblicas e passam a constituir o discurso ideolgico de cada um. Para a compreenso dessa faceta da imagem, realizou-se uma anlise das imagens fotogrficas veiculas pelas revistas Veja e Isto durantes as campanhas eleitorais presidenciais de 1989 e 2002, do ento candidato Luiz Incio Lula da Silva. Cada momento histrico e linha ideolgica de ambas as revistas geraram enunciados discursivos prprios, produzindo uma caracterizao do candidato. Cada revista procurou, por meio da utilizao das imagens e recursos tcnicos (diagramao, edio, legendas) montar um Lula. Em alguns casos, enfatizavam sua trajetria de luta como metalrgico, ligado esquerda nacional, e buscavam consolidar a imagem do pesadelo da elite nacional; em outros momentos, caracterizavam-no como o candidato ideal para salvar o pas.Universidade Nove de Julho - Uninove2009-02-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1171010.5585/remark.v7i1.954ReMark - Revista Brasileira de Marketing; v. 7, n. 1 (2008); 13-222177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/11710/5361Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessMaranhão, Cristina2019-06-14T20:12:06Zoai:https://periodicos.uninove.br:article/11710Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-14T20:12:06REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines
O Poder da Imagem Fotográfica: Uma Análise das Imagens de Luiz Inácio Lula Da Silva Durante As Campanhas Presidenciais de 1989 e 2002, Publicadas nas Revistas Veja e Istoé
title The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines
spellingShingle The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines
Maranhão, Cristina
Eleições. Imagem fotográfica. Luiz Inácio Lula da Silva. Revista Istoé. Revista Veja.
title_short The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines
title_full The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines
title_fullStr The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines
title_full_unstemmed The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines
title_sort The “Power” of Photographic Images: An Analysis of Luiz Inácio Lula Da Silva Photographic Images During the Presidential Campaigns of 1989 and 2002, Published in the Veja and Istoé Magazines
author Maranhão, Cristina
author_facet Maranhão, Cristina
author_role author
dc.contributor.author.fl_str_mv Maranhão, Cristina
dc.subject.por.fl_str_mv Eleições. Imagem fotográfica. Luiz Inácio Lula da Silva. Revista Istoé. Revista Veja.
topic Eleições. Imagem fotográfica. Luiz Inácio Lula da Silva. Revista Istoé. Revista Veja.
description In this work, it was intended to focus on the power of the photographic images. When related to the mass media, they receive new symbolic traits and start to constitute the ideological speech of each one. To comprehend this aspect of the image, it was analyzed the photographic images used by Veja and Isto magazines, during the presidential campaigns of the candidate Luiz Incio Lula da Silva (Lula), in 1989 and 2002. Each historical context and ideological line of each one of the magazines creates their own discursive statements, producing a characterization of the candidate. In each magazine, it is tried to portray a different Lula by using images and technical resources (diagramming, edition, legends). In some cases, it was emphasized his trajectory as metallurgist, as a person related to the national left, and it was tried to consolidate the image of the national elite nightmare. In other moments, it was intentioned to portray him as the ideal candidate to save the country.
publishDate 2009
dc.date.none.fl_str_mv 2009-02-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/11710
10.5585/remark.v7i1.954
url https://periodicos.uninove.br/remark/article/view/11710
identifier_str_mv 10.5585/remark.v7i1.954
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/11710/5361
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 7, n. 1 (2008); 13-22
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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