What do Others Think about Marketing? The Contribution of the Department of Social Sciences

Detalhes bibliográficos
Autor(a) principal: Silveira, Cleo Schmitt
Data de Publicação: 2013
Outros Autores: Esteves, Priscila Silva, Rossi, Carlos Alberto Vargas
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/11991
Resumo: An exploratory research study was conducted with researchers from areas related to Marketing to analyze the use and interest of other disciplines regarding the theoretical concepts of Marketing. It was observed from the research that there was a narrow view on its activities, a lack of consensus about its scientific status, and considerably low interest from the other areas. Faced with this situation, we discuss a possible revision of the scope of Marketing. An alternative approach would be to increase knowledge about Social Marketing. Another possibility would be to move closer to the economics discipline in order to introduce a new perspective in consumer behavior. In both the cases, the field of marketing needs to develop further and broaden the framework its own theory and make an effort to change its scientific status and promote the desired interdisciplinary studies in Social Sciences.DOI: 10.5585/remark.v12i2.2496
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spelling What do Others Think about Marketing? The Contribution of the Department of Social SciencesO Que os Outros Pensam sobre Marketing? A Contribuição da Disciplina para as Ciências SociaisMarketing Theory, Marketing Scope, Social Marketing.Teoria de Marketing; Escopo de Marketing; Marketing SocialAn exploratory research study was conducted with researchers from areas related to Marketing to analyze the use and interest of other disciplines regarding the theoretical concepts of Marketing. It was observed from the research that there was a narrow view on its activities, a lack of consensus about its scientific status, and considerably low interest from the other areas. Faced with this situation, we discuss a possible revision of the scope of Marketing. An alternative approach would be to increase knowledge about Social Marketing. Another possibility would be to move closer to the economics discipline in order to introduce a new perspective in consumer behavior. In both the cases, the field of marketing needs to develop further and broaden the framework its own theory and make an effort to change its scientific status and promote the desired interdisciplinary studies in Social Sciences.DOI: 10.5585/remark.v12i2.2496Desenvolveu-se esta pesquisa exploratria, com pesquisadores de reas relacionadas a Marketing, buscando analisar a utilizao e interesse pelos conceitos tericos de Marketing por outras disciplinas. Observou-se uma viso limitada sobre sua atuao, falta de consenso sobre seu status cientfico e baixo interesse das outras reas. Diante disso, estimula-se a discusso sobre uma possvel reviso de seu escopo, que poderia aprofundar seu conhecimento sobre Marketing Social, aproximar-se mais da Economia e explicar o Comportamento do Consumidor. Nos dois casos, precisa desenvolver mais sua teoria prpria, contribuindo para alterar seu status cientfico e para a to necessria interdisciplinaridade entre as Cincias Sociais.DOI: 10.5585/remark.v12i2.2496Universidade Nove de Julho - Uninove2013-08-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1199110.5585/remark.v12i2.2496ReMark - Revista Brasileira de Marketing; v. 12, n. 2 (2013): Abril - Junho; 49-692177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/11991/5617Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessSilveira, Cleo SchmittEsteves, Priscila SilvaRossi, Carlos Alberto Vargas2019-06-21T15:35:35Zoai:https://periodicos.uninove.br:article/11991Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-21T15:35:35REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv What do Others Think about Marketing? The Contribution of the Department of Social Sciences
O Que os Outros Pensam sobre Marketing? A Contribuição da Disciplina para as Ciências Sociais
title What do Others Think about Marketing? The Contribution of the Department of Social Sciences
spellingShingle What do Others Think about Marketing? The Contribution of the Department of Social Sciences
Silveira, Cleo Schmitt
Marketing Theory, Marketing Scope, Social Marketing.
Teoria de Marketing; Escopo de Marketing; Marketing Social
title_short What do Others Think about Marketing? The Contribution of the Department of Social Sciences
title_full What do Others Think about Marketing? The Contribution of the Department of Social Sciences
title_fullStr What do Others Think about Marketing? The Contribution of the Department of Social Sciences
title_full_unstemmed What do Others Think about Marketing? The Contribution of the Department of Social Sciences
title_sort What do Others Think about Marketing? The Contribution of the Department of Social Sciences
author Silveira, Cleo Schmitt
author_facet Silveira, Cleo Schmitt
Esteves, Priscila Silva
Rossi, Carlos Alberto Vargas
author_role author
author2 Esteves, Priscila Silva
Rossi, Carlos Alberto Vargas
author2_role author
author
dc.contributor.author.fl_str_mv Silveira, Cleo Schmitt
Esteves, Priscila Silva
Rossi, Carlos Alberto Vargas
dc.subject.por.fl_str_mv Marketing Theory, Marketing Scope, Social Marketing.
Teoria de Marketing; Escopo de Marketing; Marketing Social
topic Marketing Theory, Marketing Scope, Social Marketing.
Teoria de Marketing; Escopo de Marketing; Marketing Social
description An exploratory research study was conducted with researchers from areas related to Marketing to analyze the use and interest of other disciplines regarding the theoretical concepts of Marketing. It was observed from the research that there was a narrow view on its activities, a lack of consensus about its scientific status, and considerably low interest from the other areas. Faced with this situation, we discuss a possible revision of the scope of Marketing. An alternative approach would be to increase knowledge about Social Marketing. Another possibility would be to move closer to the economics discipline in order to introduce a new perspective in consumer behavior. In both the cases, the field of marketing needs to develop further and broaden the framework its own theory and make an effort to change its scientific status and promote the desired interdisciplinary studies in Social Sciences.DOI: 10.5585/remark.v12i2.2496
publishDate 2013
dc.date.none.fl_str_mv 2013-08-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/11991
10.5585/remark.v12i2.2496
url https://periodicos.uninove.br/remark/article/view/11991
identifier_str_mv 10.5585/remark.v12i2.2496
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/11991/5617
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 12, n. 2 (2013): Abril - Junho; 49-69
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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