Social Marketing: Historical Approach and Contemporary Challenges
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Data de Publicação: | 2014 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12044 |
Resumo: | In a moment when social issues are increasing in relevance is important to summarize social marketing contributions to marketing and society discussions. There are still some misunderstandings among social marketing and other terminologies that might difficult the comprehension. Thus, is necessary to clarify conceptual issues from social marketing that allows to bound distinctions between this and other marketing and society concepts. This paper seeks to understand how social marketing has evolved from its inception to its present state, the paper also addresses the emerging research avenues and future challenges to the discipline. |
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REMark - Revista Brasileira de Marketing |
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Social Marketing: Historical Approach and Contemporary ChallengesMarketing Social: Abordagem Histórica e Desafios Contemporâneossocial marketing, marketing theory, societal marketing, macromarketing, corporate social responsibility.marketing social; teoria em marketing; marketing societal; macromarketing; responsabilidade social corporativaIn a moment when social issues are increasing in relevance is important to summarize social marketing contributions to marketing and society discussions. There are still some misunderstandings among social marketing and other terminologies that might difficult the comprehension. Thus, is necessary to clarify conceptual issues from social marketing that allows to bound distinctions between this and other marketing and society concepts. This paper seeks to understand how social marketing has evolved from its inception to its present state, the paper also addresses the emerging research avenues and future challenges to the discipline.No atual momento em que as questes de ordem social ganham cada vez mais importncia necessrio conhecer as contribuies do marketing social. Existem muitas contradies entre o conceito de marketing social e diferentes terminologias que dificultam o entendimento da disciplina. Assim importante a compreenso das questes conceituais acerca do marketing social, permitindo uma diferenciao entre este e outros conceitos do marketing e sociedade. O trabalho busca compreender como o marketing social se desenvolveu desde sua origem at seu estgio atual e quais so as linhas de pesquisa emergentes e desafios futuros da disciplina.DOI: 10.5585/remark.v13i3.2728Universidade Nove de Julho - Uninove2014-08-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1204410.5585/remark.v13i3.2728ReMark - Revista Brasileira de Marketing; v. 13, n. 3 (2014): Abril - Junho; 125-1372177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12044/5681Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessSchneider, GustavoLuce, Fernando Bins2019-02-19T17:43:35Zoai:https://periodicos.uninove.br:article/12044Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:43:35REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Social Marketing: Historical Approach and Contemporary Challenges Marketing Social: Abordagem Histórica e Desafios Contemporâneos |
title |
Social Marketing: Historical Approach and Contemporary Challenges |
spellingShingle |
Social Marketing: Historical Approach and Contemporary Challenges Schneider, Gustavo social marketing, marketing theory, societal marketing, macromarketing, corporate social responsibility. marketing social; teoria em marketing; marketing societal; macromarketing; responsabilidade social corporativa |
title_short |
Social Marketing: Historical Approach and Contemporary Challenges |
title_full |
Social Marketing: Historical Approach and Contemporary Challenges |
title_fullStr |
Social Marketing: Historical Approach and Contemporary Challenges |
title_full_unstemmed |
Social Marketing: Historical Approach and Contemporary Challenges |
title_sort |
Social Marketing: Historical Approach and Contemporary Challenges |
author |
Schneider, Gustavo |
author_facet |
Schneider, Gustavo Luce, Fernando Bins |
author_role |
author |
author2 |
Luce, Fernando Bins |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Schneider, Gustavo Luce, Fernando Bins |
dc.subject.por.fl_str_mv |
social marketing, marketing theory, societal marketing, macromarketing, corporate social responsibility. marketing social; teoria em marketing; marketing societal; macromarketing; responsabilidade social corporativa |
topic |
social marketing, marketing theory, societal marketing, macromarketing, corporate social responsibility. marketing social; teoria em marketing; marketing societal; macromarketing; responsabilidade social corporativa |
description |
In a moment when social issues are increasing in relevance is important to summarize social marketing contributions to marketing and society discussions. There are still some misunderstandings among social marketing and other terminologies that might difficult the comprehension. Thus, is necessary to clarify conceptual issues from social marketing that allows to bound distinctions between this and other marketing and society concepts. This paper seeks to understand how social marketing has evolved from its inception to its present state, the paper also addresses the emerging research avenues and future challenges to the discipline. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-08-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12044 10.5585/remark.v13i3.2728 |
url |
https://periodicos.uninove.br/remark/article/view/12044 |
identifier_str_mv |
10.5585/remark.v13i3.2728 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12044/5681 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 13, n. 3 (2014): Abril - Junho; 125-137 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138642954813440 |