Social Marketing: Historical Approach and Contemporary Challenges

Detalhes bibliográficos
Autor(a) principal: Schneider, Gustavo
Data de Publicação: 2014
Outros Autores: Luce, Fernando Bins
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12044
Resumo: In a moment when social issues are increasing in relevance is important to summarize social marketing contributions to marketing and society discussions. There are still some misunderstandings among social marketing and other terminologies that might difficult the comprehension. Thus, is necessary to clarify conceptual issues from social marketing that allows to bound distinctions between this and other marketing and society concepts. This paper seeks to understand how social marketing has evolved from its inception to its present state, the paper also addresses the emerging research avenues and future challenges to the discipline.
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spelling Social Marketing: Historical Approach and Contemporary ChallengesMarketing Social: Abordagem Histórica e Desafios Contemporâneossocial marketing, marketing theory, societal marketing, macromarketing, corporate social responsibility.marketing social; teoria em marketing; marketing societal; macromarketing; responsabilidade social corporativaIn a moment when social issues are increasing in relevance is important to summarize social marketing contributions to marketing and society discussions. There are still some misunderstandings among social marketing and other terminologies that might difficult the comprehension. Thus, is necessary to clarify conceptual issues from social marketing that allows to bound distinctions between this and other marketing and society concepts. This paper seeks to understand how social marketing has evolved from its inception to its present state, the paper also addresses the emerging research avenues and future challenges to the discipline.No atual momento em que as questes de ordem social ganham cada vez mais importncia necessrio conhecer as contribuies do marketing social. Existem muitas contradies entre o conceito de marketing social e diferentes terminologias que dificultam o entendimento da disciplina. Assim importante a compreenso das questes conceituais acerca do marketing social, permitindo uma diferenciao entre este e outros conceitos do marketing e sociedade. O trabalho busca compreender como o marketing social se desenvolveu desde sua origem at seu estgio atual e quais so as linhas de pesquisa emergentes e desafios futuros da disciplina.DOI: 10.5585/remark.v13i3.2728Universidade Nove de Julho - Uninove2014-08-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1204410.5585/remark.v13i3.2728ReMark - Revista Brasileira de Marketing; v. 13, n. 3 (2014): Abril - Junho; 125-1372177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12044/5681Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessSchneider, GustavoLuce, Fernando Bins2019-02-19T17:43:35Zoai:https://periodicos.uninove.br:article/12044Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:43:35REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Social Marketing: Historical Approach and Contemporary Challenges
Marketing Social: Abordagem Histórica e Desafios Contemporâneos
title Social Marketing: Historical Approach and Contemporary Challenges
spellingShingle Social Marketing: Historical Approach and Contemporary Challenges
Schneider, Gustavo
social marketing, marketing theory, societal marketing, macromarketing, corporate social responsibility.
marketing social; teoria em marketing; marketing societal; macromarketing; responsabilidade social corporativa
title_short Social Marketing: Historical Approach and Contemporary Challenges
title_full Social Marketing: Historical Approach and Contemporary Challenges
title_fullStr Social Marketing: Historical Approach and Contemporary Challenges
title_full_unstemmed Social Marketing: Historical Approach and Contemporary Challenges
title_sort Social Marketing: Historical Approach and Contemporary Challenges
author Schneider, Gustavo
author_facet Schneider, Gustavo
Luce, Fernando Bins
author_role author
author2 Luce, Fernando Bins
author2_role author
dc.contributor.author.fl_str_mv Schneider, Gustavo
Luce, Fernando Bins
dc.subject.por.fl_str_mv social marketing, marketing theory, societal marketing, macromarketing, corporate social responsibility.
marketing social; teoria em marketing; marketing societal; macromarketing; responsabilidade social corporativa
topic social marketing, marketing theory, societal marketing, macromarketing, corporate social responsibility.
marketing social; teoria em marketing; marketing societal; macromarketing; responsabilidade social corporativa
description In a moment when social issues are increasing in relevance is important to summarize social marketing contributions to marketing and society discussions. There are still some misunderstandings among social marketing and other terminologies that might difficult the comprehension. Thus, is necessary to clarify conceptual issues from social marketing that allows to bound distinctions between this and other marketing and society concepts. This paper seeks to understand how social marketing has evolved from its inception to its present state, the paper also addresses the emerging research avenues and future challenges to the discipline.
publishDate 2014
dc.date.none.fl_str_mv 2014-08-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12044
10.5585/remark.v13i3.2728
url https://periodicos.uninove.br/remark/article/view/12044
identifier_str_mv 10.5585/remark.v13i3.2728
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12044/5681
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 13, n. 3 (2014): Abril - Junho; 125-137
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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