The continued use of a social network and the moderating role of users’ narcissistic personalities

Detalhes bibliográficos
Autor(a) principal: Milan, Gabriel Sperandio
Data de Publicação: 2022
Outros Autores: de Lima, Vinicius Zanchet, De Toni, Deonir, Eberle, Luciene, Fernandes, António Jorge
Tipo de documento: Artigo
Idioma: eng
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/20794
Resumo: Study Objective: to propose and test the impact of social influence, hedonic value, utilitarian value, flow experience, and sense of belonging on the continued use of a social network (Facebook), and verify the moderating role of users’ narcissistic personalities.Methodology/approach: quantitative research was carried out with 360 social network users by implementing a survey. The results analysis was performed by means multivariate statistics, using the Structural Equation Modeling technique.Main results: among the main results, we highlight the validation of the proposed theoretical model with the confirmation of eight hypotheses and the moderating role of the narcissistic personality between social influence and the user's sense of belonging to the social network.Theoretical contributions: this study’s theoretical contribution concerns the original proposed theoretical model, the set of constructs contemplated, and their intrinsic relationships, in addition to the evidence of the moderating role of the narcissistic personality in the relationship between social influence and the user sense of belonging to the social network.Relevance/originality:  the contribution refers to the moderating role of the narcissistic personality in the relationship between social influence and the sense of belonging. The social network users’ narcissistic state makes them feel the need to expose themselves more intensely in the search to improve their self-image and self-affirmation.
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spelling The continued use of a social network and the moderating role of users’ narcissistic personalitiesA continuidade de uso de uma rede social e o papel moderador da personalidade narcisista de seus usuáriosSocial influence; Utilitarian and hedonic value; Flow experience; Sense of belonging; Continued use; Narcissistic personalityInfluência Social; Valor Utilitário e Hedônico; Experiência do Fluxo; Senso de Pertencimento; Continuidade de Uso; Personalidade NarcisistaStudy Objective: to propose and test the impact of social influence, hedonic value, utilitarian value, flow experience, and sense of belonging on the continued use of a social network (Facebook), and verify the moderating role of users’ narcissistic personalities.Methodology/approach: quantitative research was carried out with 360 social network users by implementing a survey. The results analysis was performed by means multivariate statistics, using the Structural Equation Modeling technique.Main results: among the main results, we highlight the validation of the proposed theoretical model with the confirmation of eight hypotheses and the moderating role of the narcissistic personality between social influence and the user's sense of belonging to the social network.Theoretical contributions: this study’s theoretical contribution concerns the original proposed theoretical model, the set of constructs contemplated, and their intrinsic relationships, in addition to the evidence of the moderating role of the narcissistic personality in the relationship between social influence and the user sense of belonging to the social network.Relevance/originality:  the contribution refers to the moderating role of the narcissistic personality in the relationship between social influence and the sense of belonging. The social network users’ narcissistic state makes them feel the need to expose themselves more intensely in the search to improve their self-image and self-affirmation.Objetivo do estudo: propor e testar o impacto da influência social, do valor hedônico, do valor utilitário, da experiência do fluxo e do senso de pertencimento na continuidade de uso de uma rede social (Facebook), e verificar o papel moderador da personalidade narcisista de seus usuários.Metodologia/abordagem: foi realizada uma pesquisa quantitativa com 360 usuários da rede social, por meio da implementação de uma survey. A análise dos resultados foi feita por meio de estatísticas multivariadas, utilizando-se a técnica da Modelagem de Equações Estruturais.Principais resultados: dentre os principais resultados, destacam-se a validação do modelo teórico proposto com a confirmação de oito hipóteses e o papel moderador da personalidade narcisista entre a influência social e o senso de pertencimento do usuário da rede social investigada.Contribuições teóricas: a contribuição teórica deste estudo está centrada no modelo teórico original proposto, seja pelo conjunto dos construtos contemplados, seja pelas relações intrínsecas ao próprio modelo, bem como pela evidência do papel moderador da personalidade narcisista na relação entre a influência social e o senso de pertencimento dos usuários da rede social em estudo.Relevância/originalidade: a contribuição se refere ao papel moderador da personalidade narcisista na relação entre a influência social e o senso de pertencimento, pois o estado narcisista do usuário da rede social faz com que sinta a necessidade de se expor de forma mais intensa na busca de melhorar sua autoimagem e de autoafirmação.Universidade Nove de Julho - UninoveCNPq, CAPES e FAPERGSMilan, Gabriel Sperandiode Lima, Vinicius ZanchetDe Toni, DeonirEberle, LucieneFernandes, António Jorge2022-05-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/2079410.5585/remark.v21i3.20794ReMark - Revista Brasileira de Marketing; v. 21, n. 3 (2022): (abr./jun.); 1005-10592177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/20794/9632Direitos autorais 2022 ReMark - Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-06-01T15:00:57Zoai:https://periodicos.uninove.br:article/20794Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-06-01T15:00:57REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv The continued use of a social network and the moderating role of users’ narcissistic personalities
A continuidade de uso de uma rede social e o papel moderador da personalidade narcisista de seus usuários
title The continued use of a social network and the moderating role of users’ narcissistic personalities
spellingShingle The continued use of a social network and the moderating role of users’ narcissistic personalities
Milan, Gabriel Sperandio
Social influence; Utilitarian and hedonic value; Flow experience; Sense of belonging; Continued use; Narcissistic personality
Influência Social; Valor Utilitário e Hedônico; Experiência do Fluxo; Senso de Pertencimento; Continuidade de Uso; Personalidade Narcisista
title_short The continued use of a social network and the moderating role of users’ narcissistic personalities
title_full The continued use of a social network and the moderating role of users’ narcissistic personalities
title_fullStr The continued use of a social network and the moderating role of users’ narcissistic personalities
title_full_unstemmed The continued use of a social network and the moderating role of users’ narcissistic personalities
title_sort The continued use of a social network and the moderating role of users’ narcissistic personalities
author Milan, Gabriel Sperandio
author_facet Milan, Gabriel Sperandio
de Lima, Vinicius Zanchet
De Toni, Deonir
Eberle, Luciene
Fernandes, António Jorge
author_role author
author2 de Lima, Vinicius Zanchet
De Toni, Deonir
Eberle, Luciene
Fernandes, António Jorge
author2_role author
author
author
author
dc.contributor.none.fl_str_mv
CNPq, CAPES e FAPERGS
dc.contributor.author.fl_str_mv Milan, Gabriel Sperandio
de Lima, Vinicius Zanchet
De Toni, Deonir
Eberle, Luciene
Fernandes, António Jorge
dc.subject.por.fl_str_mv Social influence; Utilitarian and hedonic value; Flow experience; Sense of belonging; Continued use; Narcissistic personality
Influência Social; Valor Utilitário e Hedônico; Experiência do Fluxo; Senso de Pertencimento; Continuidade de Uso; Personalidade Narcisista
topic Social influence; Utilitarian and hedonic value; Flow experience; Sense of belonging; Continued use; Narcissistic personality
Influência Social; Valor Utilitário e Hedônico; Experiência do Fluxo; Senso de Pertencimento; Continuidade de Uso; Personalidade Narcisista
description Study Objective: to propose and test the impact of social influence, hedonic value, utilitarian value, flow experience, and sense of belonging on the continued use of a social network (Facebook), and verify the moderating role of users’ narcissistic personalities.Methodology/approach: quantitative research was carried out with 360 social network users by implementing a survey. The results analysis was performed by means multivariate statistics, using the Structural Equation Modeling technique.Main results: among the main results, we highlight the validation of the proposed theoretical model with the confirmation of eight hypotheses and the moderating role of the narcissistic personality between social influence and the user's sense of belonging to the social network.Theoretical contributions: this study’s theoretical contribution concerns the original proposed theoretical model, the set of constructs contemplated, and their intrinsic relationships, in addition to the evidence of the moderating role of the narcissistic personality in the relationship between social influence and the user sense of belonging to the social network.Relevance/originality:  the contribution refers to the moderating role of the narcissistic personality in the relationship between social influence and the sense of belonging. The social network users’ narcissistic state makes them feel the need to expose themselves more intensely in the search to improve their self-image and self-affirmation.
publishDate 2022
dc.date.none.fl_str_mv 2022-05-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/20794
10.5585/remark.v21i3.20794
url https://periodicos.uninove.br/remark/article/view/20794
identifier_str_mv 10.5585/remark.v21i3.20794
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/20794/9632
dc.rights.driver.fl_str_mv Direitos autorais 2022 ReMark - Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2022 ReMark - Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 21, n. 3 (2022): (abr./jun.); 1005-1059
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
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instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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