Determinants of Propensity to Seek Aesthetic Plastic Surgery
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12498 |
Resumo: | The present study analyses the consumption of aesthetic surgeries among females from the cities of So Paulo and Recife, two large Brazilian cities that possess different economic, demographic, and cultural characteristics. In such context, the objectives of this paper are to comprehend the influence of materialism, self esteem, and of control variables on the decision to undertake an aesthetic surgery procedure. A questionnaire was made available online and was completed by 347 respondents, 173 from So Paulo and 174 from Recife. The data analyses show that the city of the respondent does not help to predict the probability of engaging in an aesthetic surgery; on the other hand, the social comparison dimension of the self esteem scale, as well as materialism, do contribute to predict the probability of occurrence of such event. The academic and managerial implications of the findings are discussed, as well as possibilities for future investigations. |
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Determinants of Propensity to Seek Aesthetic Plastic SurgeryFatores Determinantes da Propensão ao Consumo de Cirurgias Plásticas EstéticasAesthetic surgery. Self esteem. Materialism. Consumer behavior. Marketing.Cirurgia Plástica Estética; Autoestima; Materialismo; Comportamento do ConsumidorThe present study analyses the consumption of aesthetic surgeries among females from the cities of So Paulo and Recife, two large Brazilian cities that possess different economic, demographic, and cultural characteristics. In such context, the objectives of this paper are to comprehend the influence of materialism, self esteem, and of control variables on the decision to undertake an aesthetic surgery procedure. A questionnaire was made available online and was completed by 347 respondents, 173 from So Paulo and 174 from Recife. The data analyses show that the city of the respondent does not help to predict the probability of engaging in an aesthetic surgery; on the other hand, the social comparison dimension of the self esteem scale, as well as materialism, do contribute to predict the probability of occurrence of such event. The academic and managerial implications of the findings are discussed, as well as possibilities for future investigations.O presente estudo analisa o consumo de cirurgias plsticas com finalidade esttica entre as consumidoras de So Paulo e Recife, duas grandes cidades brasileiras que possuem caractersticas econmicas, demogrficas e culturais distintas. Nesse contexto, os objetivos so compreender a influncia do materialismo, da autoestima e de variveis de controle sobre a deciso de realizar uma cirurgia plstica esttica. Um questionrio foi elaborado com perguntas fechadas e aplicado pela Internet, resultando em dados disponveis para anlise de 347 respondentes. Com 173 moradoras de So Paulo e 174 de Recife, constatou-se que a cidade da respondente no ajuda a discriminar a probabilidade de que efetue uma cirurgia plstica com finalidade esttica; por outro lado, a dimenso influncias sociais da escala de autoestima, bem como o nvel de materialismo e a idade das respondentes provaram-se variveis preditoras significantes desse tipo de consumo. Por fim, so apresentadas implicaes gerenciais e acadmicas dos achados desse estudo, bem como possibilidades para novas investigaes.DOI: 10.5585/remark.v12i4.2511Universidade Nove de Julho - Uninove2013-12-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1249810.5585/remark.v12i4.2511ReMark - Revista Brasileira de Marketing; v. 12, n. 4 (2013): Outubro - Dezembro; 44-632177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12498/6054Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessPonchio, Mateus CanniattiMartins, Carla GiglioliVieira, Cecilia Bandeira de MeloMenezes, Daniela2019-02-27T02:43:57Zoai:https://periodicos.uninove.br:article/12498Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-27T02:43:57REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Determinants of Propensity to Seek Aesthetic Plastic Surgery Fatores Determinantes da Propensão ao Consumo de Cirurgias Plásticas Estéticas |
title |
Determinants of Propensity to Seek Aesthetic Plastic Surgery |
spellingShingle |
Determinants of Propensity to Seek Aesthetic Plastic Surgery Ponchio, Mateus Canniatti Aesthetic surgery. Self esteem. Materialism. Consumer behavior. Marketing. Cirurgia Plástica Estética; Autoestima; Materialismo; Comportamento do Consumidor |
title_short |
Determinants of Propensity to Seek Aesthetic Plastic Surgery |
title_full |
Determinants of Propensity to Seek Aesthetic Plastic Surgery |
title_fullStr |
Determinants of Propensity to Seek Aesthetic Plastic Surgery |
title_full_unstemmed |
Determinants of Propensity to Seek Aesthetic Plastic Surgery |
title_sort |
Determinants of Propensity to Seek Aesthetic Plastic Surgery |
author |
Ponchio, Mateus Canniatti |
author_facet |
Ponchio, Mateus Canniatti Martins, Carla Giglioli Vieira, Cecilia Bandeira de Melo Menezes, Daniela |
author_role |
author |
author2 |
Martins, Carla Giglioli Vieira, Cecilia Bandeira de Melo Menezes, Daniela |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Ponchio, Mateus Canniatti Martins, Carla Giglioli Vieira, Cecilia Bandeira de Melo Menezes, Daniela |
dc.subject.por.fl_str_mv |
Aesthetic surgery. Self esteem. Materialism. Consumer behavior. Marketing. Cirurgia Plástica Estética; Autoestima; Materialismo; Comportamento do Consumidor |
topic |
Aesthetic surgery. Self esteem. Materialism. Consumer behavior. Marketing. Cirurgia Plástica Estética; Autoestima; Materialismo; Comportamento do Consumidor |
description |
The present study analyses the consumption of aesthetic surgeries among females from the cities of So Paulo and Recife, two large Brazilian cities that possess different economic, demographic, and cultural characteristics. In such context, the objectives of this paper are to comprehend the influence of materialism, self esteem, and of control variables on the decision to undertake an aesthetic surgery procedure. A questionnaire was made available online and was completed by 347 respondents, 173 from So Paulo and 174 from Recife. The data analyses show that the city of the respondent does not help to predict the probability of engaging in an aesthetic surgery; on the other hand, the social comparison dimension of the self esteem scale, as well as materialism, do contribute to predict the probability of occurrence of such event. The academic and managerial implications of the findings are discussed, as well as possibilities for future investigations. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-12-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12498 10.5585/remark.v12i4.2511 |
url |
https://periodicos.uninove.br/remark/article/view/12498 |
identifier_str_mv |
10.5585/remark.v12i4.2511 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12498/6054 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 12, n. 4 (2013): Outubro - Dezembro; 44-63 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138641971249152 |