Governance modes in international franchise networks: partner selection and relationships
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/17139 |
Resumo: | Purpose of the study: This paper has the purpose of investigating the influences of partner selection and development of relationships on the choice of the governance mode in international franchising.Methodology/Approach: By applying a qualitative methodology with the multiple case study method and based on ten in-depth interviews with business managers and specialists, three case studies were prepared to compare the strategies of internalization adopted by franchise networks.Results: The results led to the observation that partner selection and relationships influence the choice of the governance mode. Relationships are also an influencing factor for partner selection. Those conclusions led to the proposition of an integrative model of the connections established between partner selection, relationships and the governance mode.Theoretical/methodological contributions: Despite being mentioned as entry modes in international markets, there are still few studies which investigate governance modes in international franchising. This paper contributes to the academy by exploring topics of high priority for the franchising sector and by following suggestions proposed by previous studies.Relevance/originality: The proposed model suggests the franchise networks consider local relationships and partners in the development of more complex arrangements and combinations of governance modes in foreign markets, identifying opportunities that are aligned with their strategy. |
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Governance modes in international franchise networks: partner selection and relationshipsModos de governança em redes de franquias internacionalizadas: seleção de parceiros e relacionamentosInternational Business; Franchise internationalization; International Marketing.Gestão Internacional; Internacionalização de franquias; Marketing Internacional.Purpose of the study: This paper has the purpose of investigating the influences of partner selection and development of relationships on the choice of the governance mode in international franchising.Methodology/Approach: By applying a qualitative methodology with the multiple case study method and based on ten in-depth interviews with business managers and specialists, three case studies were prepared to compare the strategies of internalization adopted by franchise networks.Results: The results led to the observation that partner selection and relationships influence the choice of the governance mode. Relationships are also an influencing factor for partner selection. Those conclusions led to the proposition of an integrative model of the connections established between partner selection, relationships and the governance mode.Theoretical/methodological contributions: Despite being mentioned as entry modes in international markets, there are still few studies which investigate governance modes in international franchising. This paper contributes to the academy by exploring topics of high priority for the franchising sector and by following suggestions proposed by previous studies.Relevance/originality: The proposed model suggests the franchise networks consider local relationships and partners in the development of more complex arrangements and combinations of governance modes in foreign markets, identifying opportunities that are aligned with their strategy.Objetivo: Este artigo tem como objetivo investigar as influências da seleção de parceiros e do desenvolvimento de relacionamentos na escolha do modo de governança em franchising internacional.Metodologia/abordagem: Aplicando uma metodologia qualitativa com método estudo de caso múltiplo, baseado em dez entrevistas em profundidade com gestores das empresas e especialistas, foram elaborados três estudos de caso, nos quais comparam-se as estratégias de internacionalização adotadas por redes de franquias.Principais resultados: Os resultados obtidos permitiram observar que a seleção de parceiros e relacionamentos influenciam a escolha do modo de governança. Os relacionamentos também são um fator de influência para a seleção de parceiros. A partir destas conclusões, foi possível propor um modelo integrativo das relações estabelecidas entre seleção de parceiros, relacionamentos e modo de governança.Contribuições teóricas/metodológicas: Apesar de ser citado como uma opção de entrada em mercados internacionais, ainda há poucos estudos que investigam modos de governança em franchising internacional. Este artigo contribui para a academia ao explorar temas apontados como prioritários para o franchising e atender a sugestões de pesquisas propostas em estudos anteriores.Relevância/originalidade: O modelo proposto sugere que as redes de franquias considerem os relacionamentos e parceiros locais na construção de arranjos e combinações mais complexas de modos de governança em mercados estrangeiros, identificando oportunidades coerentes com sua estratégia. Universidade Nove de Julho - UninoveGaletti Bretas, Vanessa PillaRocha, Thelma ValériaSpers, Eduardo Eugêniode Resende Melo, Pedro Lucas2020-05-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1713910.5585/remark.v19i1.17139ReMark - Revista Brasileira de Marketing; v. 19, n. 1 (2020): (jan./mar.); 150-1732177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/17139/8204Direitos autorais 2020 Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-01-18T18:01:05Zoai:https://periodicos.uninove.br:article/17139Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T18:01:05REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Governance modes in international franchise networks: partner selection and relationships Modos de governança em redes de franquias internacionalizadas: seleção de parceiros e relacionamentos |
title |
Governance modes in international franchise networks: partner selection and relationships |
spellingShingle |
Governance modes in international franchise networks: partner selection and relationships Galetti Bretas, Vanessa Pilla International Business; Franchise internationalization; International Marketing. Gestão Internacional; Internacionalização de franquias; Marketing Internacional. |
title_short |
Governance modes in international franchise networks: partner selection and relationships |
title_full |
Governance modes in international franchise networks: partner selection and relationships |
title_fullStr |
Governance modes in international franchise networks: partner selection and relationships |
title_full_unstemmed |
Governance modes in international franchise networks: partner selection and relationships |
title_sort |
Governance modes in international franchise networks: partner selection and relationships |
author |
Galetti Bretas, Vanessa Pilla |
author_facet |
Galetti Bretas, Vanessa Pilla Rocha, Thelma Valéria Spers, Eduardo Eugênio de Resende Melo, Pedro Lucas |
author_role |
author |
author2 |
Rocha, Thelma Valéria Spers, Eduardo Eugênio de Resende Melo, Pedro Lucas |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
Galetti Bretas, Vanessa Pilla Rocha, Thelma Valéria Spers, Eduardo Eugênio de Resende Melo, Pedro Lucas |
dc.subject.por.fl_str_mv |
International Business; Franchise internationalization; International Marketing. Gestão Internacional; Internacionalização de franquias; Marketing Internacional. |
topic |
International Business; Franchise internationalization; International Marketing. Gestão Internacional; Internacionalização de franquias; Marketing Internacional. |
description |
Purpose of the study: This paper has the purpose of investigating the influences of partner selection and development of relationships on the choice of the governance mode in international franchising.Methodology/Approach: By applying a qualitative methodology with the multiple case study method and based on ten in-depth interviews with business managers and specialists, three case studies were prepared to compare the strategies of internalization adopted by franchise networks.Results: The results led to the observation that partner selection and relationships influence the choice of the governance mode. Relationships are also an influencing factor for partner selection. Those conclusions led to the proposition of an integrative model of the connections established between partner selection, relationships and the governance mode.Theoretical/methodological contributions: Despite being mentioned as entry modes in international markets, there are still few studies which investigate governance modes in international franchising. This paper contributes to the academy by exploring topics of high priority for the franchising sector and by following suggestions proposed by previous studies.Relevance/originality: The proposed model suggests the franchise networks consider local relationships and partners in the development of more complex arrangements and combinations of governance modes in foreign markets, identifying opportunities that are aligned with their strategy. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-05-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/17139 10.5585/remark.v19i1.17139 |
url |
https://periodicos.uninove.br/remark/article/view/17139 |
identifier_str_mv |
10.5585/remark.v19i1.17139 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/17139/8204 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2020 Revista Brasileira de Marketing https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2020 Revista Brasileira de Marketing https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 19, n. 1 (2020): (jan./mar.); 150-173 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138641552867328 |