I Need to use my Mobile: The Influence of Self-Control and Ego Depletion on Smartphones Use

• Autor(a) principal: Viacava, Juan José Camou
• Data de Publicação: 2016
• Outros Autores: Francisquetti, Jessica Quinelli, Lima, Letícia Ribeiro de Souza, de Oliveira Junior, Eurico
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REMark - Revista Brasileira de Marketing
• Texto Completo: https://periodicos.uninove.br/remark/article/view/12120
• topic: Ego Depletion; Self-Control; Temptation; Smartphones; Depleção do ego; Autocontrole; Tentação; Smartphones.

The present study aimed to evaluate the impact of different levels of self-control and ego depletion, on the temptation to use smartphones. The research consisted of two phases, the first a qualitative exploratory research study and the second conclusive quantitative research. On the exploratory phase seven interviews were conducted, demonstrating not only that individuals viewed the use of cell phones / smartphones as part of their lives, but also as a temptation. In the second phase was collected a sample of 134 undergraduate students by a survey using structured observation to check the influence of self-control and ego depletion in the use of smartphones (temptation), during an exam simulation (main goal). As results, it was found that as lower the students self-control was, more they used their cellphones during the simulated exam. The more worn-out (ego depletion), their grades were worse in this simulation. Yet, it was found that the greater it was the self-control, it was be able to minimize the effects of ego depletion over the number of times students used their phones and, their grades were better on the simulated exam.