Magic consumption: a study in the context of soccer fans

Detalhes bibliográficos
Autor(a) principal: Quintão, Ronan Torres
Data de Publicação: 2019
Outros Autores: Pereira, Verônica Fujise, Baêta, Rafael Antônio Santana
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/13987
Resumo: Purpose of the study: To understand how consumers attribute magical meaning to products, coating them with magical powers.Methodology / approach: Ten phenomenological interviews were conducted with soccer team supporters. Qualitative data were analyzed using the hermeneutic approach.Originality / relevance: Belief in magic is everywhere in a diffuse state, however little is known about how consumers use magical products through consumption rituals.Main results: As a result, the research explains how consumers attribute magical power to product-performance (1) rituals of product choice, (2) ritual coating of magical thinking,  (3) ritual use of magic products.Theoretical / methodological contributions: The work contributes to the studies on magical thinking, explaining how consumers imbue objects with magical powers, as well as the role of these objects in the life of consumers who instill magical-thinking in their consumption experiences.
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spelling Magic consumption: a study in the context of soccer fansConsumo mágico: um estudo no contexto de torcedores de futebolConsumer culture; Magic; Magical thinking; Consumption ritual; SoccerCultura de consumo; Magia; Pensamento mágico; Ritual de consumo; FutebolPurpose of the study: To understand how consumers attribute magical meaning to products, coating them with magical powers.Methodology / approach: Ten phenomenological interviews were conducted with soccer team supporters. Qualitative data were analyzed using the hermeneutic approach.Originality / relevance: Belief in magic is everywhere in a diffuse state, however little is known about how consumers use magical products through consumption rituals.Main results: As a result, the research explains how consumers attribute magical power to product-performance (1) rituals of product choice, (2) ritual coating of magical thinking,  (3) ritual use of magic products.Theoretical / methodological contributions: The work contributes to the studies on magical thinking, explaining how consumers imbue objects with magical powers, as well as the role of these objects in the life of consumers who instill magical-thinking in their consumption experiences.Objetivo do estudo: entender como o consumidor atribui significado mágico ao produto, revestindo-o de poderes mágicos. Metodologia/abordagem: foram realizadas 10 entrevistas fenomenológicas com torcedores de time de futebol. Os dados qualitativos foram analisados utilizando-se a abordagem hermenêutica. Originalidade/relevância: a magia está em todo lugar em um estado difuso, entretanto pouco ainda se sabe sobre como os consumidores revestem os produtos de poderes mágicos por meio de rituais de consumo. Principais resultados: como resultado, a pesquisa explica como o consumidor atribui poder mágico ao produto performando (1) ritual de escolha do produto, (2) ritual de revestimento do pensamento mágico, (3) ritual de uso do produto mágico. Contribuições teóricas/metodológicas: o trabalho contribui para os estudos sobre pensamento mágico, explicando como os consumidores empreendem esforços para imbuir os objetos de poderes mágicos, assim como papel desses objetos na vida dos consumidores que revestem de magia as suas experiências de consumo. Universidade Nove de Julho - UninoveQuintão, Ronan TorresPereira, Verônica FujiseBaêta, Rafael Antônio Santana2019-05-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1398710.5585/remark.v18i1.3599ReMark - Revista Brasileira de Marketing; v. 18, n. 1 (2019): (jan./mar.); 17-282177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMengporhttps://periodicos.uninove.br/remark/article/view/13987/6742https://periodicos.uninove.br/remark/article/view/13987/6743Direitos autorais 2019 Revista Brasileira de Marketing – Remarkhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-01-18T16:18:13Zoai:https://periodicos.uninove.br:article/13987Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T16:18:13REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Magic consumption: a study in the context of soccer fans
Consumo mágico: um estudo no contexto de torcedores de futebol
title Magic consumption: a study in the context of soccer fans
spellingShingle Magic consumption: a study in the context of soccer fans
Quintão, Ronan Torres
Consumer culture; Magic; Magical thinking; Consumption ritual; Soccer
Cultura de consumo; Magia; Pensamento mágico; Ritual de consumo; Futebol
title_short Magic consumption: a study in the context of soccer fans
title_full Magic consumption: a study in the context of soccer fans
title_fullStr Magic consumption: a study in the context of soccer fans
title_full_unstemmed Magic consumption: a study in the context of soccer fans
title_sort Magic consumption: a study in the context of soccer fans
author Quintão, Ronan Torres
author_facet Quintão, Ronan Torres
Pereira, Verônica Fujise
Baêta, Rafael Antônio Santana
author_role author
author2 Pereira, Verônica Fujise
Baêta, Rafael Antônio Santana
author2_role author
author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Quintão, Ronan Torres
Pereira, Verônica Fujise
Baêta, Rafael Antônio Santana
dc.subject.por.fl_str_mv Consumer culture; Magic; Magical thinking; Consumption ritual; Soccer
Cultura de consumo; Magia; Pensamento mágico; Ritual de consumo; Futebol
topic Consumer culture; Magic; Magical thinking; Consumption ritual; Soccer
Cultura de consumo; Magia; Pensamento mágico; Ritual de consumo; Futebol
description Purpose of the study: To understand how consumers attribute magical meaning to products, coating them with magical powers.Methodology / approach: Ten phenomenological interviews were conducted with soccer team supporters. Qualitative data were analyzed using the hermeneutic approach.Originality / relevance: Belief in magic is everywhere in a diffuse state, however little is known about how consumers use magical products through consumption rituals.Main results: As a result, the research explains how consumers attribute magical power to product-performance (1) rituals of product choice, (2) ritual coating of magical thinking,  (3) ritual use of magic products.Theoretical / methodological contributions: The work contributes to the studies on magical thinking, explaining how consumers imbue objects with magical powers, as well as the role of these objects in the life of consumers who instill magical-thinking in their consumption experiences.
publishDate 2019
dc.date.none.fl_str_mv 2019-05-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/13987
10.5585/remark.v18i1.3599
url https://periodicos.uninove.br/remark/article/view/13987
identifier_str_mv 10.5585/remark.v18i1.3599
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/13987/6742
https://periodicos.uninove.br/remark/article/view/13987/6743
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 18, n. 1 (2019): (jan./mar.); 17-28
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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