Magic consumption: a study in the context of soccer fans
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/13987 |
Resumo: | Purpose of the study: To understand how consumers attribute magical meaning to products, coating them with magical powers.Methodology / approach: Ten phenomenological interviews were conducted with soccer team supporters. Qualitative data were analyzed using the hermeneutic approach.Originality / relevance: Belief in magic is everywhere in a diffuse state, however little is known about how consumers use magical products through consumption rituals.Main results: As a result, the research explains how consumers attribute magical power to product-performance (1) rituals of product choice, (2) ritual coating of magical thinking, (3) ritual use of magic products.Theoretical / methodological contributions: The work contributes to the studies on magical thinking, explaining how consumers imbue objects with magical powers, as well as the role of these objects in the life of consumers who instill magical-thinking in their consumption experiences. |
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oai:https://periodicos.uninove.br:article/13987 |
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REMark - Revista Brasileira de Marketing |
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Magic consumption: a study in the context of soccer fansConsumo mágico: um estudo no contexto de torcedores de futebolConsumer culture; Magic; Magical thinking; Consumption ritual; SoccerCultura de consumo; Magia; Pensamento mágico; Ritual de consumo; FutebolPurpose of the study: To understand how consumers attribute magical meaning to products, coating them with magical powers.Methodology / approach: Ten phenomenological interviews were conducted with soccer team supporters. Qualitative data were analyzed using the hermeneutic approach.Originality / relevance: Belief in magic is everywhere in a diffuse state, however little is known about how consumers use magical products through consumption rituals.Main results: As a result, the research explains how consumers attribute magical power to product-performance (1) rituals of product choice, (2) ritual coating of magical thinking, (3) ritual use of magic products.Theoretical / methodological contributions: The work contributes to the studies on magical thinking, explaining how consumers imbue objects with magical powers, as well as the role of these objects in the life of consumers who instill magical-thinking in their consumption experiences.Objetivo do estudo: entender como o consumidor atribui significado mágico ao produto, revestindo-o de poderes mágicos. Metodologia/abordagem: foram realizadas 10 entrevistas fenomenológicas com torcedores de time de futebol. Os dados qualitativos foram analisados utilizando-se a abordagem hermenêutica. Originalidade/relevância: a magia está em todo lugar em um estado difuso, entretanto pouco ainda se sabe sobre como os consumidores revestem os produtos de poderes mágicos por meio de rituais de consumo. Principais resultados: como resultado, a pesquisa explica como o consumidor atribui poder mágico ao produto performando (1) ritual de escolha do produto, (2) ritual de revestimento do pensamento mágico, (3) ritual de uso do produto mágico. Contribuições teóricas/metodológicas: o trabalho contribui para os estudos sobre pensamento mágico, explicando como os consumidores empreendem esforços para imbuir os objetos de poderes mágicos, assim como papel desses objetos na vida dos consumidores que revestem de magia as suas experiências de consumo. Universidade Nove de Julho - UninoveQuintão, Ronan TorresPereira, Verônica FujiseBaêta, Rafael Antônio Santana2019-05-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1398710.5585/remark.v18i1.3599ReMark - Revista Brasileira de Marketing; v. 18, n. 1 (2019): (jan./mar.); 17-282177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMengporhttps://periodicos.uninove.br/remark/article/view/13987/6742https://periodicos.uninove.br/remark/article/view/13987/6743Direitos autorais 2019 Revista Brasileira de Marketing – Remarkhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-01-18T16:18:13Zoai:https://periodicos.uninove.br:article/13987Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T16:18:13REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Magic consumption: a study in the context of soccer fans Consumo mágico: um estudo no contexto de torcedores de futebol |
title |
Magic consumption: a study in the context of soccer fans |
spellingShingle |
Magic consumption: a study in the context of soccer fans Quintão, Ronan Torres Consumer culture; Magic; Magical thinking; Consumption ritual; Soccer Cultura de consumo; Magia; Pensamento mágico; Ritual de consumo; Futebol |
title_short |
Magic consumption: a study in the context of soccer fans |
title_full |
Magic consumption: a study in the context of soccer fans |
title_fullStr |
Magic consumption: a study in the context of soccer fans |
title_full_unstemmed |
Magic consumption: a study in the context of soccer fans |
title_sort |
Magic consumption: a study in the context of soccer fans |
author |
Quintão, Ronan Torres |
author_facet |
Quintão, Ronan Torres Pereira, Verônica Fujise Baêta, Rafael Antônio Santana |
author_role |
author |
author2 |
Pereira, Verônica Fujise Baêta, Rafael Antônio Santana |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
Quintão, Ronan Torres Pereira, Verônica Fujise Baêta, Rafael Antônio Santana |
dc.subject.por.fl_str_mv |
Consumer culture; Magic; Magical thinking; Consumption ritual; Soccer Cultura de consumo; Magia; Pensamento mágico; Ritual de consumo; Futebol |
topic |
Consumer culture; Magic; Magical thinking; Consumption ritual; Soccer Cultura de consumo; Magia; Pensamento mágico; Ritual de consumo; Futebol |
description |
Purpose of the study: To understand how consumers attribute magical meaning to products, coating them with magical powers.Methodology / approach: Ten phenomenological interviews were conducted with soccer team supporters. Qualitative data were analyzed using the hermeneutic approach.Originality / relevance: Belief in magic is everywhere in a diffuse state, however little is known about how consumers use magical products through consumption rituals.Main results: As a result, the research explains how consumers attribute magical power to product-performance (1) rituals of product choice, (2) ritual coating of magical thinking, (3) ritual use of magic products.Theoretical / methodological contributions: The work contributes to the studies on magical thinking, explaining how consumers imbue objects with magical powers, as well as the role of these objects in the life of consumers who instill magical-thinking in their consumption experiences. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-05-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/13987 10.5585/remark.v18i1.3599 |
url |
https://periodicos.uninove.br/remark/article/view/13987 |
identifier_str_mv |
10.5585/remark.v18i1.3599 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/13987/6742 https://periodicos.uninove.br/remark/article/view/13987/6743 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 18, n. 1 (2019): (jan./mar.); 17-28 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138641465835520 |