Applicability of the unified theory of acceptance and use of technology in music streaming services for young users
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/13994 |
Resumo: | Purpose: Our main purpose with this study was to analyze the applicability of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, developed by Venkatesh, Thong and Xu (2012), on the acceptance and use of music streaming service by college students.Method: In this study, we do not intend to perform a replication of research, but rather the use of a well-established theoretical model. For this, we used a survey with a final sample of 419 individuals, whose data were analyzed through the Structural Equation Modeling (SEM), with estimation by Partial Least Square (PLS), in order to verify both the direct and indirect relationships of the original model.Results: The latent variable Facilitating Conditions was not sustained in the adjustment phase, since the analyzed sample demonstrates ease and intuitive use in the access to this type of technology. In addition, the results demonstrate that most of the model is valid for music streaming services, except the Effort Expectation to Intention to Use and Hedonic Motivation to Intention to Use.Theoretical contributions: We verified that the Habit construct is highly relevant for the consumption of these services, enabling companies to seek alternatives to generate greater motivation and engagement with applications and websites that stimulate the consumers.Originality/relevance: The use of the UTAUT2 model on the phenomenon of streaming technology is relevant and allows the understanding of its effects. |
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Applicability of the unified theory of acceptance and use of technology in music streaming services for young usersAplicabilidade da teoria unificada de aceitação e uso da tecnologia em serviços de streaming musical em jovens usuáriosMusic streaming; Applicability; UTAUT2; Young peopleTransmissão de música; Aplicabilidade; UTAUT2; Pessoas jovens.Purpose: Our main purpose with this study was to analyze the applicability of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, developed by Venkatesh, Thong and Xu (2012), on the acceptance and use of music streaming service by college students.Method: In this study, we do not intend to perform a replication of research, but rather the use of a well-established theoretical model. For this, we used a survey with a final sample of 419 individuals, whose data were analyzed through the Structural Equation Modeling (SEM), with estimation by Partial Least Square (PLS), in order to verify both the direct and indirect relationships of the original model.Results: The latent variable Facilitating Conditions was not sustained in the adjustment phase, since the analyzed sample demonstrates ease and intuitive use in the access to this type of technology. In addition, the results demonstrate that most of the model is valid for music streaming services, except the Effort Expectation to Intention to Use and Hedonic Motivation to Intention to Use.Theoretical contributions: We verified that the Habit construct is highly relevant for the consumption of these services, enabling companies to seek alternatives to generate greater motivation and engagement with applications and websites that stimulate the consumers.Originality/relevance: The use of the UTAUT2 model on the phenomenon of streaming technology is relevant and allows the understanding of its effects.Objetivo: O objetivo deste estudo é analisar a aplicabilidade do modelo Unified Theory of Acceptance and use of Technology 2 (UTAUT2), desenvolvido por Venkatesh, Thong e Xu (2012), sobre aceitação e utilização de serviço de streaming musical por estudantes universitários.Método: Assim, este estudo não se propõe a realizar uma replicação de pesquisa, mas sim a utilização de um modelo teórico consagrado. A pesquisa, do tipo survey, contemplou uma amostra final de 419 indivíduos, cujos dados foram analisados por meio da Modelagem de Equações Estruturais (MEE), com estimação por Partial Least Square (PLS), para verificar as relações diretas e indiretas do modelo original.Resultados: A variável latente Condições Facilitadoras não se sustentou no modelo na fase de ajustamento, pois o perfil analisado demonstra facilidade e uso intuitivo no acesso a esse tipo de infraestrutura. Ademais, os resultados demonstraram que a maior parte do modelo é válida para o serviço de streaming musical, com exceção da Expectativa de Esforço para Intenção de Uso e Motivação Hedônica para Intenção de Uso.Contribuições teóricas: Verificou-se que o construto Hábito é altamente relevante para o consumo desses serviços, possibilitando que as empresas busquem alternativas para a geração de maior motivação e engajamento com os aplicativos e sites que estimulem o consumidor.Originalidade/Relevância: O uso do modelo UTAUT 2, para analisar o fenômeno da tecnologia streaming, é relevante para a compreensão dos seus efeitos.Universidade Nove de Julho - UninovePinochet, Luis Hernan ContrerasNunes, Guilherme NevesHerrero, Eliane2019-05-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1399410.5585/remark.v18i1.4031ReMark - Revista Brasileira de Marketing; v. 18, n. 1 (2019): (jan./mar.); 147-1622177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMengporhttps://periodicos.uninove.br/remark/article/view/13994/6748https://periodicos.uninove.br/remark/article/view/13994/6749Direitos autorais 2019 Revista Brasileira de Marketing – Remarkhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-01-18T16:25:18Zoai:https://periodicos.uninove.br:article/13994Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T16:25:18REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Applicability of the unified theory of acceptance and use of technology in music streaming services for young users Aplicabilidade da teoria unificada de aceitação e uso da tecnologia em serviços de streaming musical em jovens usuários |
title |
Applicability of the unified theory of acceptance and use of technology in music streaming services for young users |
spellingShingle |
Applicability of the unified theory of acceptance and use of technology in music streaming services for young users Pinochet, Luis Hernan Contreras Music streaming; Applicability; UTAUT2; Young people Transmissão de música; Aplicabilidade; UTAUT2; Pessoas jovens. |
title_short |
Applicability of the unified theory of acceptance and use of technology in music streaming services for young users |
title_full |
Applicability of the unified theory of acceptance and use of technology in music streaming services for young users |
title_fullStr |
Applicability of the unified theory of acceptance and use of technology in music streaming services for young users |
title_full_unstemmed |
Applicability of the unified theory of acceptance and use of technology in music streaming services for young users |
title_sort |
Applicability of the unified theory of acceptance and use of technology in music streaming services for young users |
author |
Pinochet, Luis Hernan Contreras |
author_facet |
Pinochet, Luis Hernan Contreras Nunes, Guilherme Neves Herrero, Eliane |
author_role |
author |
author2 |
Nunes, Guilherme Neves Herrero, Eliane |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
Pinochet, Luis Hernan Contreras Nunes, Guilherme Neves Herrero, Eliane |
dc.subject.por.fl_str_mv |
Music streaming; Applicability; UTAUT2; Young people Transmissão de música; Aplicabilidade; UTAUT2; Pessoas jovens. |
topic |
Music streaming; Applicability; UTAUT2; Young people Transmissão de música; Aplicabilidade; UTAUT2; Pessoas jovens. |
description |
Purpose: Our main purpose with this study was to analyze the applicability of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, developed by Venkatesh, Thong and Xu (2012), on the acceptance and use of music streaming service by college students.Method: In this study, we do not intend to perform a replication of research, but rather the use of a well-established theoretical model. For this, we used a survey with a final sample of 419 individuals, whose data were analyzed through the Structural Equation Modeling (SEM), with estimation by Partial Least Square (PLS), in order to verify both the direct and indirect relationships of the original model.Results: The latent variable Facilitating Conditions was not sustained in the adjustment phase, since the analyzed sample demonstrates ease and intuitive use in the access to this type of technology. In addition, the results demonstrate that most of the model is valid for music streaming services, except the Effort Expectation to Intention to Use and Hedonic Motivation to Intention to Use.Theoretical contributions: We verified that the Habit construct is highly relevant for the consumption of these services, enabling companies to seek alternatives to generate greater motivation and engagement with applications and websites that stimulate the consumers.Originality/relevance: The use of the UTAUT2 model on the phenomenon of streaming technology is relevant and allows the understanding of its effects. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-05-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/13994 10.5585/remark.v18i1.4031 |
url |
https://periodicos.uninove.br/remark/article/view/13994 |
identifier_str_mv |
10.5585/remark.v18i1.4031 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/13994/6748 https://periodicos.uninove.br/remark/article/view/13994/6749 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 18, n. 1 (2019): (jan./mar.); 147-162 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138640344907776 |