Intertividade when in Moderate Effort Cognitive Increases Memory

• Autor(a) principal: Rossi, George Bedinelli
• Data de Publicação: 2015
• Outros Autores: Presti, Renan
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REMark - Revista Brasileira de Marketing
• Texto Completo: https://periodicos.uninove.br/remark/article/view/12094
• topic: Interactivity; Memory; Cognitive Effort.; interatividade, memorização, esforço cognitivo.

The technological world has interaction terms that are in constant motion and that, directly or not, have considerable influence over the mind of man. The study examined the link Interactivity Multi-Dimensional in the cognitive process and the elements that mediate this relationship with the memory. The focus was to deepen the study of a specific interactive approach - for Multi-Dimensional - bringing clarification on the variables that act between interactivity and its effects. The study aimed to clarify how the epistemic relationships make up the Interactivity and Memory. To this end, we used three variables in the research: Interaction, Cognitive Effort and Memory Explicit. From the analysis and relationship between the variables mentioned, understanding which factors are most relevant to interactive activities was the result.