Assotiativism, Generation and Language: The Case of the Abc Paulista Metallurgist Youth

Detalhes bibliográficos
Autor(a) principal: Santos, Agnaldo Dos
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/11714
Resumo: The trade unions as traditional tools of assotiativism of the working class, are encountering more difficulties in communicating with their younger social basis, due to the changes in the world of working and in the forms of communication that the traditional political participation mechanisms adopt for the convocation processes. In this article, we will discuss the strategies used by the ABC Metallurgist Trade Union on the beginning of this decade as an answer to the distance between its coordination and the metallurgist youth, through a commission structured in the institution and composed by young workers, and the use of the metallurgist press with a renewed language.
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spelling Assotiativism, Generation and Language: The Case of the Abc Paulista Metallurgist YouthAssociativismo, Geração e Linguagem: O Caso da Juventude Metalúrgica do Abc PaulistaAssociativismo. Comunicação institucional. Juventude. Sindicalismo.The trade unions as traditional tools of assotiativism of the working class, are encountering more difficulties in communicating with their younger social basis, due to the changes in the world of working and in the forms of communication that the traditional political participation mechanisms adopt for the convocation processes. In this article, we will discuss the strategies used by the ABC Metallurgist Trade Union on the beginning of this decade as an answer to the distance between its coordination and the metallurgist youth, through a commission structured in the institution and composed by young workers, and the use of the metallurgist press with a renewed language.Os sindicatos, como tradicionais instrumentos de associativismo da classe trabalhadora, esto encontrando cada vez mais dificuldades em comunicar-se com sua base social jovem, em decorrncia das mudanas no mundo do trabalho e nas formas de comunicao que os canais clssicos de participao poltica adotam para os processos de arregimentao. Discutiremos, neste artigo, as estratgias adotadas pelo Sindicato dos Metalrgicos do ABC no, incio desta dcada, para contornar o distanciamento entre a sua direo e a juventude metalrgica, por meio de uma comisso de jovens estruturada no interior da instituio e pela utilizao da imprensa metalrgica com linguagem mais renovada.Universidade Nove de Julho - Uninove2009-02-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1171410.5585/remark.v7i1.953ReMark - Revista Brasileira de Marketing; v. 7, n. 1 (2008); 47-562177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/11714/5365Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessSantos, Agnaldo Dos2019-06-14T20:12:06Zoai:https://periodicos.uninove.br:article/11714Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-14T20:12:06REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Assotiativism, Generation and Language: The Case of the Abc Paulista Metallurgist Youth
Associativismo, Geração e Linguagem: O Caso da Juventude Metalúrgica do Abc Paulista
title Assotiativism, Generation and Language: The Case of the Abc Paulista Metallurgist Youth
spellingShingle Assotiativism, Generation and Language: The Case of the Abc Paulista Metallurgist Youth
Santos, Agnaldo Dos
Associativismo. Comunicação institucional. Juventude. Sindicalismo.
title_short Assotiativism, Generation and Language: The Case of the Abc Paulista Metallurgist Youth
title_full Assotiativism, Generation and Language: The Case of the Abc Paulista Metallurgist Youth
title_fullStr Assotiativism, Generation and Language: The Case of the Abc Paulista Metallurgist Youth
title_full_unstemmed Assotiativism, Generation and Language: The Case of the Abc Paulista Metallurgist Youth
title_sort Assotiativism, Generation and Language: The Case of the Abc Paulista Metallurgist Youth
author Santos, Agnaldo Dos
author_facet Santos, Agnaldo Dos
author_role author
dc.contributor.author.fl_str_mv Santos, Agnaldo Dos
dc.subject.por.fl_str_mv Associativismo. Comunicação institucional. Juventude. Sindicalismo.
topic Associativismo. Comunicação institucional. Juventude. Sindicalismo.
description The trade unions as traditional tools of assotiativism of the working class, are encountering more difficulties in communicating with their younger social basis, due to the changes in the world of working and in the forms of communication that the traditional political participation mechanisms adopt for the convocation processes. In this article, we will discuss the strategies used by the ABC Metallurgist Trade Union on the beginning of this decade as an answer to the distance between its coordination and the metallurgist youth, through a commission structured in the institution and composed by young workers, and the use of the metallurgist press with a renewed language.
publishDate 2009
dc.date.none.fl_str_mv 2009-02-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/11714
10.5585/remark.v7i1.953
url https://periodicos.uninove.br/remark/article/view/11714
identifier_str_mv 10.5585/remark.v7i1.953
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/11714/5365
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 7, n. 1 (2008); 47-56
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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