Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12164 |
Resumo: | The goal of this study is to assess consumer behavior regarding food practices related to the hedonic and functional dimensions, considering that food, in addition to meeting a physiological need, is a sociocultural aspect. A quantitative descriptive study was conducted with 200 individuals through a survey. The results show that the respondents had more functional than hedonic behavior with respect to their food consumption. The functional behavior was more prevalent among male respondents and with higher education, exhibiting certain peculiarities in some age groups. This study is relevant because it assesses consumer behavior with respect to food products using a utilitarian and emotional approach, and because it adds knowledge derived from sociology and anthropology to the concepts of marketing. |
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REMark - Revista Brasileira de Marketing |
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Food Consumption: A Perspective on Hedonic and Functional Dimensions of FoodUna Perspectiva sobre las Dimensiones Hedónica y Funcional de La AlimentaciónConsumer behavior, Eating habits, Functional-utilitarian, Hedonic.Comportamiento del consumidor, Hábitos alimentarios, Funcional-utilitarista, Hedónico.The goal of this study is to assess consumer behavior regarding food practices related to the hedonic and functional dimensions, considering that food, in addition to meeting a physiological need, is a sociocultural aspect. A quantitative descriptive study was conducted with 200 individuals through a survey. The results show that the respondents had more functional than hedonic behavior with respect to their food consumption. The functional behavior was more prevalent among male respondents and with higher education, exhibiting certain peculiarities in some age groups. This study is relevant because it assesses consumer behavior with respect to food products using a utilitarian and emotional approach, and because it adds knowledge derived from sociology and anthropology to the concepts of marketing.Este estudio pretende determinar el comportamiento del consumidor con respecto a las prcticas alimentarias en relacin con las dimensiones hednicas y funcionales, teniendo en cuenta que la alimentacin, adems de satisfacer una necesidad fisiolgica, es un acto sociocultural. Fue llevado a cabo un estudio cuantitativo descriptivo con 200 individuos a travs de encuestas. Los resultados muestran que los encuestados tenan un comportamiento ms hednico que funcional en sus consumos alimentarios. El comportamiento funcional estuvo ms evidente en los hombres encuestados y con educacin superior, mostrando una cierta peculiaridad en algunos grupos etarios.Este estudio es relevante porque investiga el comportamiento del consumidor de alimentos utilizando un enfoque utilitario emocional y aade a los conceptos de marketing, conocimientos derivados de la sociologa y la antropologa.Universidade Nove de Julho - Uninove2017-03-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1216410.5585/remark.v16i1.3523ReMark - Revista Brasileira de Marketing; v. 16, n. 1 (2017): Janeiro - Março; 28-402177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12164/5809Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessReis, Eíra CostaLima-Filho, Dario de OliveiraQuevedo-Silva, Filipe2019-02-19T17:39:16Zoai:https://periodicos.uninove.br:article/12164Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:39:16REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food Una Perspectiva sobre las Dimensiones Hedónica y Funcional de La Alimentación |
title |
Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food |
spellingShingle |
Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food Reis, Eíra Costa Consumer behavior, Eating habits, Functional-utilitarian, Hedonic. Comportamiento del consumidor, Hábitos alimentarios, Funcional-utilitarista, Hedónico. |
title_short |
Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food |
title_full |
Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food |
title_fullStr |
Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food |
title_full_unstemmed |
Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food |
title_sort |
Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food |
author |
Reis, Eíra Costa |
author_facet |
Reis, Eíra Costa Lima-Filho, Dario de Oliveira Quevedo-Silva, Filipe |
author_role |
author |
author2 |
Lima-Filho, Dario de Oliveira Quevedo-Silva, Filipe |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Reis, Eíra Costa Lima-Filho, Dario de Oliveira Quevedo-Silva, Filipe |
dc.subject.por.fl_str_mv |
Consumer behavior, Eating habits, Functional-utilitarian, Hedonic. Comportamiento del consumidor, Hábitos alimentarios, Funcional-utilitarista, Hedónico. |
topic |
Consumer behavior, Eating habits, Functional-utilitarian, Hedonic. Comportamiento del consumidor, Hábitos alimentarios, Funcional-utilitarista, Hedónico. |
description |
The goal of this study is to assess consumer behavior regarding food practices related to the hedonic and functional dimensions, considering that food, in addition to meeting a physiological need, is a sociocultural aspect. A quantitative descriptive study was conducted with 200 individuals through a survey. The results show that the respondents had more functional than hedonic behavior with respect to their food consumption. The functional behavior was more prevalent among male respondents and with higher education, exhibiting certain peculiarities in some age groups. This study is relevant because it assesses consumer behavior with respect to food products using a utilitarian and emotional approach, and because it adds knowledge derived from sociology and anthropology to the concepts of marketing. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-03-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12164 10.5585/remark.v16i1.3523 |
url |
https://periodicos.uninove.br/remark/article/view/12164 |
identifier_str_mv |
10.5585/remark.v16i1.3523 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12164/5809 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 16, n. 1 (2017): Janeiro - Março; 28-40 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138640380559360 |