Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food

Detalhes bibliográficos
Autor(a) principal: Reis, Eíra Costa
Data de Publicação: 2017
Outros Autores: Lima-Filho, Dario de Oliveira, Quevedo-Silva, Filipe
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12164
Resumo: The goal of this study is to assess consumer behavior regarding food practices related to the hedonic and functional dimensions, considering that food, in addition to meeting a physiological need, is a sociocultural aspect. A quantitative descriptive study was conducted with 200 individuals through a survey. The results show that the respondents had more functional than hedonic behavior with respect to their food consumption. The functional behavior was more prevalent among male respondents and with higher education, exhibiting certain peculiarities in some age groups. This study is relevant because it assesses consumer behavior with respect to food products using a utilitarian and emotional approach, and because it adds knowledge derived from sociology and anthropology to the concepts of marketing.
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spelling Food Consumption: A Perspective on Hedonic and Functional Dimensions of FoodUna Perspectiva sobre las Dimensiones Hedónica y Funcional de La AlimentaciónConsumer behavior, Eating habits, Functional-utilitarian, Hedonic.Comportamiento del consumidor, Hábitos alimentarios, Funcional-utilitarista, Hedónico.The goal of this study is to assess consumer behavior regarding food practices related to the hedonic and functional dimensions, considering that food, in addition to meeting a physiological need, is a sociocultural aspect. A quantitative descriptive study was conducted with 200 individuals through a survey. The results show that the respondents had more functional than hedonic behavior with respect to their food consumption. The functional behavior was more prevalent among male respondents and with higher education, exhibiting certain peculiarities in some age groups. This study is relevant because it assesses consumer behavior with respect to food products using a utilitarian and emotional approach, and because it adds knowledge derived from sociology and anthropology to the concepts of marketing.Este estudio pretende determinar el comportamiento del consumidor con respecto a las prcticas alimentarias en relacin con las dimensiones hednicas y funcionales, teniendo en cuenta que la alimentacin, adems de satisfacer una necesidad fisiolgica, es un acto sociocultural. Fue llevado a cabo un estudio cuantitativo descriptivo con 200 individuos a travs de encuestas. Los resultados muestran que los encuestados tenan un comportamiento ms hednico que funcional en sus consumos alimentarios. El comportamiento funcional estuvo ms evidente en los hombres encuestados y con educacin superior, mostrando una cierta peculiaridad en algunos grupos etarios.Este estudio es relevante porque investiga el comportamiento del consumidor de alimentos utilizando un enfoque utilitario emocional y aade a los conceptos de marketing, conocimientos derivados de la sociologa y la antropologa.Universidade Nove de Julho - Uninove2017-03-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1216410.5585/remark.v16i1.3523ReMark - Revista Brasileira de Marketing; v. 16, n. 1 (2017): Janeiro - Março; 28-402177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12164/5809Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessReis, Eíra CostaLima-Filho, Dario de OliveiraQuevedo-Silva, Filipe2019-02-19T17:39:16Zoai:https://periodicos.uninove.br:article/12164Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:39:16REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food
Una Perspectiva sobre las Dimensiones Hedónica y Funcional de La Alimentación
title Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food
spellingShingle Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food
Reis, Eíra Costa
Consumer behavior, Eating habits, Functional-utilitarian, Hedonic.
Comportamiento del consumidor, Hábitos alimentarios, Funcional-utilitarista, Hedónico.
title_short Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food
title_full Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food
title_fullStr Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food
title_full_unstemmed Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food
title_sort Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food
author Reis, Eíra Costa
author_facet Reis, Eíra Costa
Lima-Filho, Dario de Oliveira
Quevedo-Silva, Filipe
author_role author
author2 Lima-Filho, Dario de Oliveira
Quevedo-Silva, Filipe
author2_role author
author
dc.contributor.author.fl_str_mv Reis, Eíra Costa
Lima-Filho, Dario de Oliveira
Quevedo-Silva, Filipe
dc.subject.por.fl_str_mv Consumer behavior, Eating habits, Functional-utilitarian, Hedonic.
Comportamiento del consumidor, Hábitos alimentarios, Funcional-utilitarista, Hedónico.
topic Consumer behavior, Eating habits, Functional-utilitarian, Hedonic.
Comportamiento del consumidor, Hábitos alimentarios, Funcional-utilitarista, Hedónico.
description The goal of this study is to assess consumer behavior regarding food practices related to the hedonic and functional dimensions, considering that food, in addition to meeting a physiological need, is a sociocultural aspect. A quantitative descriptive study was conducted with 200 individuals through a survey. The results show that the respondents had more functional than hedonic behavior with respect to their food consumption. The functional behavior was more prevalent among male respondents and with higher education, exhibiting certain peculiarities in some age groups. This study is relevant because it assesses consumer behavior with respect to food products using a utilitarian and emotional approach, and because it adds knowledge derived from sociology and anthropology to the concepts of marketing.
publishDate 2017
dc.date.none.fl_str_mv 2017-03-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12164
10.5585/remark.v16i1.3523
url https://periodicos.uninove.br/remark/article/view/12164
identifier_str_mv 10.5585/remark.v16i1.3523
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12164/5809
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 16, n. 1 (2017): Janeiro - Março; 28-40
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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