Food, Health Children – Juvenile Advertising

Detalhes bibliográficos
Autor(a) principal: Dias, Laercio Fidelis
Data de Publicação: 2012
Outros Autores: Nohara, Jouliana Jordan, Pio dos Reis, Thaís da Costa
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12507
Resumo: The main objective of this essay was to discuss the regulation of advertising to children and adolescents. In methodological terms, it included the points of view of the food industry, associations of advertisers, government, and organizations representing consumers. We analyzed ethics in advertising, social representations, and studies that investigate the influence of gifts on purchase behavior and nutritional anthropology. The discussion proposed in the essay revolves around the influence of advertising on food choices of children and youth, and the central issue is to consider whether such influences are ethically justified and whether the food consumed would contribute to health risks, such as weight gain and obesity. The results suggest that advertisements influence food choices and often promote products of questionable nutritional quality.
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spelling Food, Health Children – Juvenile AdvertisingAlimentação, Propagandas e Saúde Infanto-JuvenilAdvertising; Ethics; Consumption; Television; Children and Youth HealthPropaganda; Ética; Consumo; Televisão; Saúde Infanto-JuvenilThe main objective of this essay was to discuss the regulation of advertising to children and adolescents. In methodological terms, it included the points of view of the food industry, associations of advertisers, government, and organizations representing consumers. We analyzed ethics in advertising, social representations, and studies that investigate the influence of gifts on purchase behavior and nutritional anthropology. The discussion proposed in the essay revolves around the influence of advertising on food choices of children and youth, and the central issue is to consider whether such influences are ethically justified and whether the food consumed would contribute to health risks, such as weight gain and obesity. The results suggest that advertisements influence food choices and often promote products of questionable nutritional quality.O objetivo central do ensaio tomar como referncia os debates travados em torno da regulamentao da publicidade para crianas e adolescentes. Em termos metodolgicos, na medida em que se trata de um ensaio terico, os debates em questo contemplam os pontos de vista da indstria alimentcia, das associaes de anunciantes, do Governo e de organismos que representam o consumidor. E so analisados a partir das discusses sobre tica na propaganda, das representaes sociais, dos trabalhos que investigam as influncias de personagens e de brindes sobre comportamento de compra e da antropologia nutricional. A discusso proposta no ensaio gira em torno das influncias das propagandas nas escolhas alimentares do pblico infanto-juvenil, e a problemtica central consiste em ponderar se tais influncias so eticamente justificveis e se os alimentos consumidos trariam riscos para a sade, como ganho de peso e obesidade. Os resultados encontrados sugerem que as propagandas influenciam as escolhas alimentares e muitas vezes as direcionam para produtos de qualidade nutricional questionvel. DOI: 10.5585/remark.v11i1.2302Universidade Nove de Julho - Uninove2012-05-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1250710.5585/remark.v11i1.2302ReMark - Revista Brasileira de Marketing; v. 11, n. 1 (2012): janeiro - abril; 03-282177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12507/6063Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessDias, Laercio FidelisNohara, Jouliana JordanPio dos Reis, Thaís da Costa2019-06-21T14:48:33Zoai:https://periodicos.uninove.br:article/12507Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-21T14:48:33REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Food, Health Children – Juvenile Advertising
Alimentação, Propagandas e Saúde Infanto-Juvenil
title Food, Health Children – Juvenile Advertising
spellingShingle Food, Health Children – Juvenile Advertising
Dias, Laercio Fidelis
Advertising; Ethics; Consumption; Television; Children and Youth Health
Propaganda; Ética; Consumo; Televisão; Saúde Infanto-Juvenil
title_short Food, Health Children – Juvenile Advertising
title_full Food, Health Children – Juvenile Advertising
title_fullStr Food, Health Children – Juvenile Advertising
title_full_unstemmed Food, Health Children – Juvenile Advertising
title_sort Food, Health Children – Juvenile Advertising
author Dias, Laercio Fidelis
author_facet Dias, Laercio Fidelis
Nohara, Jouliana Jordan
Pio dos Reis, Thaís da Costa
author_role author
author2 Nohara, Jouliana Jordan
Pio dos Reis, Thaís da Costa
author2_role author
author
dc.contributor.author.fl_str_mv Dias, Laercio Fidelis
Nohara, Jouliana Jordan
Pio dos Reis, Thaís da Costa
dc.subject.por.fl_str_mv Advertising; Ethics; Consumption; Television; Children and Youth Health
Propaganda; Ética; Consumo; Televisão; Saúde Infanto-Juvenil
topic Advertising; Ethics; Consumption; Television; Children and Youth Health
Propaganda; Ética; Consumo; Televisão; Saúde Infanto-Juvenil
description The main objective of this essay was to discuss the regulation of advertising to children and adolescents. In methodological terms, it included the points of view of the food industry, associations of advertisers, government, and organizations representing consumers. We analyzed ethics in advertising, social representations, and studies that investigate the influence of gifts on purchase behavior and nutritional anthropology. The discussion proposed in the essay revolves around the influence of advertising on food choices of children and youth, and the central issue is to consider whether such influences are ethically justified and whether the food consumed would contribute to health risks, such as weight gain and obesity. The results suggest that advertisements influence food choices and often promote products of questionable nutritional quality.
publishDate 2012
dc.date.none.fl_str_mv 2012-05-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12507
10.5585/remark.v11i1.2302
url https://periodicos.uninove.br/remark/article/view/12507
identifier_str_mv 10.5585/remark.v11i1.2302
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12507/6063
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 11, n. 1 (2012): janeiro - abril; 03-28
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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