What about alternative meat? The effect of neophobia and negative affect on the intention to buy meat substitutes

Detalhes bibliográficos
Autor(a) principal: da Silva, Caio Pedrinho
Data de Publicação: 2022
Outros Autores: Semprebon, Elder, Reis, Germano Glufke
Tipo de documento: Artigo
Idioma: eng
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/20166
Resumo: Objectives: Assess the consumer's low intention to purchase meat substitutes (cultivated meat, plant-based meat, and insect-based meat) compared to conventional meat, considering negative affect as an explanation mechanism and neophobia as an intensifier.Methods: To achieve the objective proposed, we carried out an experimental study to understand the relationships between conventional meat substitutes (cultivated meat, plant and insect-based meat) and the purchase intention, the mediating effect of negative affect (aversion, danger, and disgust) and the moderating effect of neophobia.Originality/Relevance: Little is known about the low acceptance of conventional meat substitutes; therefore, this study presents a unique explanation mechanism for this fact, as well as an intensification moderator.Results: Negative affect explains the low intention to buy insect-based meat, and high levels of neophobia are a moderator only in the direct relationship for all meat substitutes.Theoretical/Methodological contributions: The results contribute to understanding the influence of negative affect as a mechanism to explain the low intention to buy meat substitutes compared to conventional meat, the role of the neophobia trait in this context, and the comparisons between types of meat. 
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spelling What about alternative meat? The effect of neophobia and negative affect on the intention to buy meat substitutesQue tal uma carne alternativa? O efeito da neofobia e dos afetos negativos na intenção em comprar substitutos da carneNegative affect; Cultured meat; Insect-based meat; Plant-based meat; NeophobiaAfetos negativos; Carne cultivada; Carne à base de insetos; Carne à base de plantas; NeofobiaObjectives: Assess the consumer's low intention to purchase meat substitutes (cultivated meat, plant-based meat, and insect-based meat) compared to conventional meat, considering negative affect as an explanation mechanism and neophobia as an intensifier.Methods: To achieve the objective proposed, we carried out an experimental study to understand the relationships between conventional meat substitutes (cultivated meat, plant and insect-based meat) and the purchase intention, the mediating effect of negative affect (aversion, danger, and disgust) and the moderating effect of neophobia.Originality/Relevance: Little is known about the low acceptance of conventional meat substitutes; therefore, this study presents a unique explanation mechanism for this fact, as well as an intensification moderator.Results: Negative affect explains the low intention to buy insect-based meat, and high levels of neophobia are a moderator only in the direct relationship for all meat substitutes.Theoretical/Methodological contributions: The results contribute to understanding the influence of negative affect as a mechanism to explain the low intention to buy meat substitutes compared to conventional meat, the role of the neophobia trait in this context, and the comparisons between types of meat. Objetivo: Verificar a baixa intenção de compra dos substitutos da carne (carne cultivada, carne à base de plantas e carne à base de insetos) em comparação à carne convencional, tendo os afetos negativos como um mecanismo de explicação e neofobia como um intensificador desses efeitos.Métodos: Para atingir o objetivo proposto, foi realizado um estudo experimental para compreender as relações entre os substitutos da carne convencional (carne cultivada, carne à base de plantas e à base de insetos) e a intenção de compra, o efeito mediador do afeto negativo (aversão, perigo e nojo) e o efeito moderador da neofobia.Originalidade/Relevância: Ainda pouco se sabe a respeito da baixa aceitação de substitutos da carne convencional; portanto, este estudo apresenta um mecanismo de explicação ainda não testado para tal aceitação e um moderador de intensificação.Resultados: Os afetos negativos explicam a baixa intenção em comprar a carne à base de inseto, e altos níveis de neofobia agem como moderador apenas na relação direta para todos os substitutos da carne.Contribuições teóricas/metodológicas: Os resultados contribuem para compreender a influência do afeto negativo como mecanismo para explicar a baixa intenção em comprar substitutos da carne quando comparados à carne convencional, além do papel da neofobia neste contexto, bem como as comparações entre os tipos de carnes.Universidade Nove de Julho - Uninoveda Silva, Caio PedrinhoSemprebon, ElderReis, Germano Glufke2022-09-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/2016610.5585/remark.v21i4.20166ReMark - Revista Brasileira de Marketing; v. 21, n. 4 (2022): (jul./set.); 1244-12812177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/20166/9820Direitos autorais 2022 Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-10-18T15:04:19Zoai:https://periodicos.uninove.br:article/20166Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-10-18T15:04:19REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv What about alternative meat? The effect of neophobia and negative affect on the intention to buy meat substitutes
Que tal uma carne alternativa? O efeito da neofobia e dos afetos negativos na intenção em comprar substitutos da carne
title What about alternative meat? The effect of neophobia and negative affect on the intention to buy meat substitutes
spellingShingle What about alternative meat? The effect of neophobia and negative affect on the intention to buy meat substitutes
da Silva, Caio Pedrinho
Negative affect; Cultured meat; Insect-based meat; Plant-based meat; Neophobia
Afetos negativos; Carne cultivada; Carne à base de insetos; Carne à base de plantas; Neofobia
title_short What about alternative meat? The effect of neophobia and negative affect on the intention to buy meat substitutes
title_full What about alternative meat? The effect of neophobia and negative affect on the intention to buy meat substitutes
title_fullStr What about alternative meat? The effect of neophobia and negative affect on the intention to buy meat substitutes
title_full_unstemmed What about alternative meat? The effect of neophobia and negative affect on the intention to buy meat substitutes
title_sort What about alternative meat? The effect of neophobia and negative affect on the intention to buy meat substitutes
author da Silva, Caio Pedrinho
author_facet da Silva, Caio Pedrinho
Semprebon, Elder
Reis, Germano Glufke
author_role author
author2 Semprebon, Elder
Reis, Germano Glufke
author2_role author
author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv da Silva, Caio Pedrinho
Semprebon, Elder
Reis, Germano Glufke
dc.subject.por.fl_str_mv Negative affect; Cultured meat; Insect-based meat; Plant-based meat; Neophobia
Afetos negativos; Carne cultivada; Carne à base de insetos; Carne à base de plantas; Neofobia
topic Negative affect; Cultured meat; Insect-based meat; Plant-based meat; Neophobia
Afetos negativos; Carne cultivada; Carne à base de insetos; Carne à base de plantas; Neofobia
description Objectives: Assess the consumer's low intention to purchase meat substitutes (cultivated meat, plant-based meat, and insect-based meat) compared to conventional meat, considering negative affect as an explanation mechanism and neophobia as an intensifier.Methods: To achieve the objective proposed, we carried out an experimental study to understand the relationships between conventional meat substitutes (cultivated meat, plant and insect-based meat) and the purchase intention, the mediating effect of negative affect (aversion, danger, and disgust) and the moderating effect of neophobia.Originality/Relevance: Little is known about the low acceptance of conventional meat substitutes; therefore, this study presents a unique explanation mechanism for this fact, as well as an intensification moderator.Results: Negative affect explains the low intention to buy insect-based meat, and high levels of neophobia are a moderator only in the direct relationship for all meat substitutes.Theoretical/Methodological contributions: The results contribute to understanding the influence of negative affect as a mechanism to explain the low intention to buy meat substitutes compared to conventional meat, the role of the neophobia trait in this context, and the comparisons between types of meat. 
publishDate 2022
dc.date.none.fl_str_mv 2022-09-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/20166
10.5585/remark.v21i4.20166
url https://periodicos.uninove.br/remark/article/view/20166
identifier_str_mv 10.5585/remark.v21i4.20166
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/20166/9820
dc.rights.driver.fl_str_mv Direitos autorais 2022 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2022 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 21, n. 4 (2022): (jul./set.); 1244-1281
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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