PURCHASE PROCESS AND THE STORE ATTRIBUTES VALUED BY THE CONSUMERS: A COMPARATIVE STUDY WITH CONSUMERS FROM SÃO PAULO DOI: 10.5585/remark.v8i2.2138
Autor(a) principal: | |
---|---|
Data de Publicação: | 2010 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12594 |
Resumo: | Due to the increasing competition and allied to the political, economical, social and technological uncertainness, the Brazilian retailer section has been through a transforming process conducted by the market pressure itself, and also by the constant pursuit of survival. In such scenario, one can detach the importance of glimpsing concerns related to the consistency among the store attributes valued by the consumers and those offered by the retailer, since such facts constitute relevant factors in the selection process and choice of the store. In this perspective, this paper aims at identifying the attributes that mark value in the cosmetics purchase process. To do so, it took place a research of survey type, starting with a non-probabilistic intentional sample of 400 respondents who live in the country side of São Paulo. The results obtained through the factorial analysis and the arithmetic average ( x ) for the generated factors evidenced the importance of the attribute price and promotion for both genders. They also showed that there are no significant differences between men and women regarding the most valued attributes in the cosmetics purchase process. |
id |
RBM-1_a18cd586853ea7b40663e463b41f2f22 |
---|---|
oai_identifier_str |
oai:https://periodicos.uninove.br:article/12594 |
network_acronym_str |
RBM-1 |
network_name_str |
REMark - Revista Brasileira de Marketing |
repository_id_str |
|
spelling |
PURCHASE PROCESS AND THE STORE ATTRIBUTES VALUED BY THE CONSUMERS: A COMPARATIVE STUDY WITH CONSUMERS FROM SÃO PAULO DOI: 10.5585/remark.v8i2.2138Processo de Compra e os Atributos de Loja Valorizados pelos Consumidores: Um Estudo Comparativo com Consumidores PaulistasConsumer Behavior; Purchase Process; Store Attributes.Atributos de loja; comportamento do consumidor; processo de compra.Due to the increasing competition and allied to the political, economical, social and technological uncertainness, the Brazilian retailer section has been through a transforming process conducted by the market pressure itself, and also by the constant pursuit of survival. In such scenario, one can detach the importance of glimpsing concerns related to the consistency among the store attributes valued by the consumers and those offered by the retailer, since such facts constitute relevant factors in the selection process and choice of the store. In this perspective, this paper aims at identifying the attributes that mark value in the cosmetics purchase process. To do so, it took place a research of survey type, starting with a non-probabilistic intentional sample of 400 respondents who live in the country side of São Paulo. The results obtained through the factorial analysis and the arithmetic average ( x ) for the generated factors evidenced the importance of the attribute price and promotion for both genders. They also showed that there are no significant differences between men and women regarding the most valued attributes in the cosmetics purchase process.Diante do aumento da competição, aliado às incertezas políticas, econômicas, sociais e tecnológicas, o setor varejista brasileiro vem passando por um processo de transformação conduzido, de um lado, pela própria pressão do mercado e, do outro, pela constante busca por sobrevivência. Nesse cenário, destaca-se a importância de se vislumbrarem preocupações relacionadas à congruência entre os atributos de loja valorizados pelos consumidores e aqueles oferecidos pelo varejista, já que esses atributos constituem fatores relevantes no processo de seleção e escolha da loja. Nessa perspectiva, o objetivo do presente trabalho foi identificar os atributos que sinalizam valor no processo de compra de cosméticos. Para tanto, realizou-se uma pesquisa do tipo survey, a partir de uma amostragem não probabilística intencional com 400 respondentes residentes em uma cidade do interior paulista. Os resultados obtidos por meio da análise fatorial e da média aritmética ( ) para os fatores gerados evidenciaram a importância do atributo preço e promoção, tanto para os homens quanto para as mulheres. Mostraram ainda que não existem diferenças significativas entre homens e mulheres em relação aos atributos mais valorizados no processo de compra de cosméticos. DOI: 10.5585/remark.v8i2.2138Universidade Nove de Julho - Uninove2010-03-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1259410.5585/remark.v8i2.2138ReMark - Revista Brasileira de Marketing; v. 8, n. 2 (2009): julho - dezembro; 160-1872177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12594/6141Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessTamashiro, Helenita R. da SilvaMartins, Ieda PelógiaGiraldi, Janaina Moura EngraciaCarvalho, Dirceu Tornavoi2019-06-21T14:35:57Zoai:https://periodicos.uninove.br:article/12594Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-21T14:35:57REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
PURCHASE PROCESS AND THE STORE ATTRIBUTES VALUED BY THE CONSUMERS: A COMPARATIVE STUDY WITH CONSUMERS FROM SÃO PAULO DOI: 10.5585/remark.v8i2.2138 Processo de Compra e os Atributos de Loja Valorizados pelos Consumidores: Um Estudo Comparativo com Consumidores Paulistas |
title |
PURCHASE PROCESS AND THE STORE ATTRIBUTES VALUED BY THE CONSUMERS: A COMPARATIVE STUDY WITH CONSUMERS FROM SÃO PAULO DOI: 10.5585/remark.v8i2.2138 |
spellingShingle |
PURCHASE PROCESS AND THE STORE ATTRIBUTES VALUED BY THE CONSUMERS: A COMPARATIVE STUDY WITH CONSUMERS FROM SÃO PAULO DOI: 10.5585/remark.v8i2.2138 Tamashiro, Helenita R. da Silva Consumer Behavior; Purchase Process; Store Attributes. Atributos de loja; comportamento do consumidor; processo de compra. |
title_short |
PURCHASE PROCESS AND THE STORE ATTRIBUTES VALUED BY THE CONSUMERS: A COMPARATIVE STUDY WITH CONSUMERS FROM SÃO PAULO DOI: 10.5585/remark.v8i2.2138 |
title_full |
PURCHASE PROCESS AND THE STORE ATTRIBUTES VALUED BY THE CONSUMERS: A COMPARATIVE STUDY WITH CONSUMERS FROM SÃO PAULO DOI: 10.5585/remark.v8i2.2138 |
title_fullStr |
PURCHASE PROCESS AND THE STORE ATTRIBUTES VALUED BY THE CONSUMERS: A COMPARATIVE STUDY WITH CONSUMERS FROM SÃO PAULO DOI: 10.5585/remark.v8i2.2138 |
title_full_unstemmed |
PURCHASE PROCESS AND THE STORE ATTRIBUTES VALUED BY THE CONSUMERS: A COMPARATIVE STUDY WITH CONSUMERS FROM SÃO PAULO DOI: 10.5585/remark.v8i2.2138 |
title_sort |
PURCHASE PROCESS AND THE STORE ATTRIBUTES VALUED BY THE CONSUMERS: A COMPARATIVE STUDY WITH CONSUMERS FROM SÃO PAULO DOI: 10.5585/remark.v8i2.2138 |
author |
Tamashiro, Helenita R. da Silva |
author_facet |
Tamashiro, Helenita R. da Silva Martins, Ieda Pelógia Giraldi, Janaina Moura Engracia Carvalho, Dirceu Tornavoi |
author_role |
author |
author2 |
Martins, Ieda Pelógia Giraldi, Janaina Moura Engracia Carvalho, Dirceu Tornavoi |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Tamashiro, Helenita R. da Silva Martins, Ieda Pelógia Giraldi, Janaina Moura Engracia Carvalho, Dirceu Tornavoi |
dc.subject.por.fl_str_mv |
Consumer Behavior; Purchase Process; Store Attributes. Atributos de loja; comportamento do consumidor; processo de compra. |
topic |
Consumer Behavior; Purchase Process; Store Attributes. Atributos de loja; comportamento do consumidor; processo de compra. |
description |
Due to the increasing competition and allied to the political, economical, social and technological uncertainness, the Brazilian retailer section has been through a transforming process conducted by the market pressure itself, and also by the constant pursuit of survival. In such scenario, one can detach the importance of glimpsing concerns related to the consistency among the store attributes valued by the consumers and those offered by the retailer, since such facts constitute relevant factors in the selection process and choice of the store. In this perspective, this paper aims at identifying the attributes that mark value in the cosmetics purchase process. To do so, it took place a research of survey type, starting with a non-probabilistic intentional sample of 400 respondents who live in the country side of São Paulo. The results obtained through the factorial analysis and the arithmetic average ( x ) for the generated factors evidenced the importance of the attribute price and promotion for both genders. They also showed that there are no significant differences between men and women regarding the most valued attributes in the cosmetics purchase process. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-03-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12594 10.5585/remark.v8i2.2138 |
url |
https://periodicos.uninove.br/remark/article/view/12594 |
identifier_str_mv |
10.5585/remark.v8i2.2138 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12594/6141 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 8, n. 2 (2009): julho - dezembro; 160-187 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138642994659328 |