Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil

Detalhes bibliográficos
Autor(a) principal: Albuquerque, Marcos
Data de Publicação: 2016
Outros Autores: Ladeira, Rodrigo, Larocca, Maria Teresa
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
DOI: 10.5585/remark.v15i4.3428
Texto Completo: https://periodicos.uninove.br/remark/article/view/12151
Resumo: This study aimed to evaluate potential conflicts between Franchisors and Franchisees in the food, clothing, personal accessories and shoe sectors in Salvador, Brazil. A qualitative multi-case research methodology was utilized, with semi-structured interviews, document analysis and participant observation. Points of conflict between Franchisors and Franchisees were identified: candidate profile (lack of specific criteria), financial resources (no annual financial planning with the Franchisor), store (no orientation on locale choice) and communication (lack of and challenges with). This paper evaluates the practices adopted and proposes measures to minimize the impact of conflict on the franchising system.
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spelling Conflicts between Franchisors and Franchisees in Salvador, Bahia, BrazilConflitos Potenciais na Relação entre Franqueadores e Franqueados SoteropolitanosEntrepreneurship; Conflict; Franchising; Agency Theory; Theory of Resource Scarcity.Conflito. Franchising. Teoria da Agência. Teoria da Escassez de Recursos.This study aimed to evaluate potential conflicts between Franchisors and Franchisees in the food, clothing, personal accessories and shoe sectors in Salvador, Brazil. A qualitative multi-case research methodology was utilized, with semi-structured interviews, document analysis and participant observation. Points of conflict between Franchisors and Franchisees were identified: candidate profile (lack of specific criteria), financial resources (no annual financial planning with the Franchisor), store (no orientation on locale choice) and communication (lack of and challenges with). This paper evaluates the practices adopted and proposes measures to minimize the impact of conflict on the franchising system.Este estudo teve como objetivo avaliar conflitos potenciais que ocorrem na relao entre Franqueadores e Franqueados soteropolitanos, atuantes nas reas de alimentao, vesturio e calados e acessrios. A seleo dos segmentos investigados deveu-se no somente pela sua participao representativa na produtividade de varejo, mas tambm por concentrar grande nmero de empresas, muitas delas associadas Associao Brasileira de Franchising (ABS). A pesquisa teve carter exploratrio, utilizando tcnicas qualitativas do tipo estudos de casos mltiplos, com aplicao de entrevistas semiestruturadas, anlise documental e observao participante. Uma vez identificados os pontos de conflitos entre os participantes investigados - perfil do candidato (falta de critrios especficos, previamente), recursos financeiros (nenhum planejamento financeiro anual acompanhado pelo franqueador junto ao seu franqueado), ponto comercial (as franqueadoras no orientam quanto melhor escolha do ponto ou quanto aos aspectos que podem e devem ser observados)e comunicao (ponto de amenizao de conflitos, quando constante e bem conduzida) e avaliadas as prticas adotadas, foi possvel propor medidas para minimizar o impacto dos conflitos no sistema defranchising.Universidade Nove de Julho - Uninove2016-11-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1215110.5585/remark.v15i4.3428ReMark - Revista Brasileira de Marketing; v. 15, n. 4 (2016): Edição Especial - Encontro de Marketing (EMA); 554-5652177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12151/5796Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessAlbuquerque, MarcosLadeira, RodrigoLarocca, Maria Teresa2019-02-19T17:40:19Zoai:https://periodicos.uninove.br:article/12151Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:40:19REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil
Conflitos Potenciais na Relação entre Franqueadores e Franqueados Soteropolitanos
title Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil
spellingShingle Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil
Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil
Albuquerque, Marcos
Entrepreneurship; Conflict; Franchising; Agency Theory; Theory of Resource Scarcity.
Conflito. Franchising. Teoria da Agência. Teoria da Escassez de Recursos.
Albuquerque, Marcos
Entrepreneurship; Conflict; Franchising; Agency Theory; Theory of Resource Scarcity.
Conflito. Franchising. Teoria da Agência. Teoria da Escassez de Recursos.
title_short Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil
title_full Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil
title_fullStr Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil
Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil
title_full_unstemmed Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil
Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil
title_sort Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil
author Albuquerque, Marcos
author_facet Albuquerque, Marcos
Albuquerque, Marcos
Ladeira, Rodrigo
Larocca, Maria Teresa
Ladeira, Rodrigo
Larocca, Maria Teresa
author_role author
author2 Ladeira, Rodrigo
Larocca, Maria Teresa
author2_role author
author
dc.contributor.author.fl_str_mv Albuquerque, Marcos
Ladeira, Rodrigo
Larocca, Maria Teresa
dc.subject.por.fl_str_mv Entrepreneurship; Conflict; Franchising; Agency Theory; Theory of Resource Scarcity.
Conflito. Franchising. Teoria da Agência. Teoria da Escassez de Recursos.
topic Entrepreneurship; Conflict; Franchising; Agency Theory; Theory of Resource Scarcity.
Conflito. Franchising. Teoria da Agência. Teoria da Escassez de Recursos.
description This study aimed to evaluate potential conflicts between Franchisors and Franchisees in the food, clothing, personal accessories and shoe sectors in Salvador, Brazil. A qualitative multi-case research methodology was utilized, with semi-structured interviews, document analysis and participant observation. Points of conflict between Franchisors and Franchisees were identified: candidate profile (lack of specific criteria), financial resources (no annual financial planning with the Franchisor), store (no orientation on locale choice) and communication (lack of and challenges with). This paper evaluates the practices adopted and proposes measures to minimize the impact of conflict on the franchising system.
publishDate 2016
dc.date.none.fl_str_mv 2016-11-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12151
10.5585/remark.v15i4.3428
url https://periodicos.uninove.br/remark/article/view/12151
identifier_str_mv 10.5585/remark.v15i4.3428
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12151/5796
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 15, n. 4 (2016): Edição Especial - Encontro de Marketing (EMA); 554-565
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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dc.identifier.doi.none.fl_str_mv 10.5585/remark.v15i4.3428

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