Sensing and responsiveness: digital capabilities to face the challenges of the digital economy

Detalhes bibliográficos
Autor(a) principal: Freitas Junior, José Carlos da Silva
Data de Publicação: 2023
Outros Autores: Maçada, Antonio Carlos Gastaud, Santos Júnior, Darci de Borba, Brinkhues, Rafael
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/23912
Resumo: Purpose of the study: Examine the relationship between digital capabilities and the challenges of the digital economy.Methodology/approach: Systematic literature review.Main results: Present a framework with the relationship between the challenges of the Digital Economy and Digital Capabilities.Theoretical/methodological contributions: The contributions of this article include a deeper understanding of this recent digital phenomenon, presenting the challenges of the digital economy and advancing the notion of digital capabilities around Information Systems.Relevance/originality: The digital economy continually reshapes how consumers and firms communicate and collaborate through digital technologies, creating significant changes and impacts in digital transformation. The digital economy offers many opportunities for business improvement and diversification. Thus, for a firm to be agile and adapt rapidly to technological evolution, we argue that it is necessary to develop new capabilities, known as digital capabilities, particularly sensing and responsiveness. These capabilities allow firms to develop, mobilize, and use organizational resources effectively and improve their business processes during digital transformation.
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spelling Sensing and responsiveness: digital capabilities to face the challenges of the digital economySensoriamento e capacidade de resposta: capacidades digitais para enfrentar os desafios da economia digitalDigital CapabilitiesSensingResponsivenessDigital EconomyDigital TransformationCapacidades DigitaisSensoriamentoResponsividadeEconomia DigitalTransformação DigitalCriação de ValorPurpose of the study: Examine the relationship between digital capabilities and the challenges of the digital economy.Methodology/approach: Systematic literature review.Main results: Present a framework with the relationship between the challenges of the Digital Economy and Digital Capabilities.Theoretical/methodological contributions: The contributions of this article include a deeper understanding of this recent digital phenomenon, presenting the challenges of the digital economy and advancing the notion of digital capabilities around Information Systems.Relevance/originality: The digital economy continually reshapes how consumers and firms communicate and collaborate through digital technologies, creating significant changes and impacts in digital transformation. The digital economy offers many opportunities for business improvement and diversification. Thus, for a firm to be agile and adapt rapidly to technological evolution, we argue that it is necessary to develop new capabilities, known as digital capabilities, particularly sensing and responsiveness. These capabilities allow firms to develop, mobilize, and use organizational resources effectively and improve their business processes during digital transformation.Objetivo do estudo: Examinar a relação entre as capacidades digitais e os desafios da economia digital. Metodologia/abordagem: Foi realizada uma revisão sistemática da literatura em três bases de dados. A busca inicial rendeu 107 artigos e, após a exclusão dos repetidos, ficaram 101 artigos. Para a análise utilizou-se o software NVivo® chegando nos 33 artigos finais. Principais resultados: A pesquisa complementa o conceito de capacidades digitais com base na literatura digital. Além disso, esta pesquisa avança na identificação das principais capacidades digitais necessárias para se relacionar com os desafios da economia digital. Em termos práticos, esta pesquisa será valiosa para os executivos, pois demonstra o papel das capacidades digitais no contexto da economia digital, apresentando um quadro com a relação entre os desafios da Economia Digital, das Capacidades Digitais e criação de valor. Contribuições teórico-metodológicas: As contribuições deste artigo incluem uma compreensão mais profunda desse fenômeno digital recente, apresentando os desafios da economia digital e avançando a noção de capacidades digitais em torno dos Sistemas de Informação e do Marketing. Relevância/originalidade: A economia digital remodela continuamente a forma como os consumidores e as empresas comunicam e colaboram através das tecnologias digitais, criando mudanças e impactos significativos na transformação digital. A economia digital oferece muitas oportunidades de melhoria e diversificação dos negócios. Assim, para que uma empresa seja ágil e se adapte rapidamente à evolução tecnológica, defendemos que é necessário desenvolver novas capacidades, conhecidas como capacidades digitais, particularmente sensoriamento e responsividade. Esses recursos permitem que as empresas desenvolvam, mobilizem e usem recursos organizacionais de forma eficaz e melhorem seus processos de negócios e a criação de valor durante a transformação digital. Foi proposta uma agenda de pesquisas futuras.Universidade Nove de Julho - Uninove2023-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/remark/article/view/2391210.5585/remark.v22i4.23912ReMark - Revista Brasileira de Marketing; v. 22 n. 4 (2023): Special Issue Marketing and Digital Transformation; 1421-14732177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/23912/10537Copyright (c) 2023 ReMark - Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessFreitas Junior, José Carlos da SilvaMaçada, Antonio Carlos GastaudSantos Júnior, Darci de BorbaBrinkhues, Rafael2023-12-29T19:42:22Zoai:ojs.periodicos.uninove.br:article/23912Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2023-12-29T19:42:22REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Sensing and responsiveness: digital capabilities to face the challenges of the digital economy
Sensoriamento e capacidade de resposta: capacidades digitais para enfrentar os desafios da economia digital
title Sensing and responsiveness: digital capabilities to face the challenges of the digital economy
spellingShingle Sensing and responsiveness: digital capabilities to face the challenges of the digital economy
Freitas Junior, José Carlos da Silva
Digital Capabilities
Sensing
Responsiveness
Digital Economy
Digital Transformation
Capacidades Digitais
Sensoriamento
Responsividade
Economia Digital
Transformação Digital
Criação de Valor
title_short Sensing and responsiveness: digital capabilities to face the challenges of the digital economy
title_full Sensing and responsiveness: digital capabilities to face the challenges of the digital economy
title_fullStr Sensing and responsiveness: digital capabilities to face the challenges of the digital economy
title_full_unstemmed Sensing and responsiveness: digital capabilities to face the challenges of the digital economy
title_sort Sensing and responsiveness: digital capabilities to face the challenges of the digital economy
author Freitas Junior, José Carlos da Silva
author_facet Freitas Junior, José Carlos da Silva
Maçada, Antonio Carlos Gastaud
Santos Júnior, Darci de Borba
Brinkhues, Rafael
author_role author
author2 Maçada, Antonio Carlos Gastaud
Santos Júnior, Darci de Borba
Brinkhues, Rafael
author2_role author
author
author
dc.contributor.author.fl_str_mv Freitas Junior, José Carlos da Silva
Maçada, Antonio Carlos Gastaud
Santos Júnior, Darci de Borba
Brinkhues, Rafael
dc.subject.por.fl_str_mv Digital Capabilities
Sensing
Responsiveness
Digital Economy
Digital Transformation
Capacidades Digitais
Sensoriamento
Responsividade
Economia Digital
Transformação Digital
Criação de Valor
topic Digital Capabilities
Sensing
Responsiveness
Digital Economy
Digital Transformation
Capacidades Digitais
Sensoriamento
Responsividade
Economia Digital
Transformação Digital
Criação de Valor
description Purpose of the study: Examine the relationship between digital capabilities and the challenges of the digital economy.Methodology/approach: Systematic literature review.Main results: Present a framework with the relationship between the challenges of the Digital Economy and Digital Capabilities.Theoretical/methodological contributions: The contributions of this article include a deeper understanding of this recent digital phenomenon, presenting the challenges of the digital economy and advancing the notion of digital capabilities around Information Systems.Relevance/originality: The digital economy continually reshapes how consumers and firms communicate and collaborate through digital technologies, creating significant changes and impacts in digital transformation. The digital economy offers many opportunities for business improvement and diversification. Thus, for a firm to be agile and adapt rapidly to technological evolution, we argue that it is necessary to develop new capabilities, known as digital capabilities, particularly sensing and responsiveness. These capabilities allow firms to develop, mobilize, and use organizational resources effectively and improve their business processes during digital transformation.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/23912
10.5585/remark.v22i4.23912
url https://periodicos.uninove.br/remark/article/view/23912
identifier_str_mv 10.5585/remark.v22i4.23912
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/23912/10537
dc.rights.driver.fl_str_mv Copyright (c) 2023 ReMark - Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 ReMark - Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 22 n. 4 (2023): Special Issue Marketing and Digital Transformation; 1421-1473
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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