Determinants of Value and Satisfaction with the Consumption of a Young Fashion Brand

Detalhes bibliográficos
Autor(a) principal: Frederico, Elias
Data de Publicação: 2013
Outros Autores: Nagano, Bruna Mayumi
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/11973
Resumo: This study aimed to identify the key determinants of value creation and satisfaction for a retail fashion brand. The existing research indicated three underlying value dimensions (utilitarian value, hedonic value, and escapism) and three factors (brand, product, and store aspects) affecting value creation and satisfaction. Based on this framework, a structural model was adjusted and tested with data collected from a survey with 213 brand consumers. Findings indicate that satisfaction is mediated by two value dimensions: hedonism and escapism. The brand and store aspects are determinants of hedonic value and the product aspects are associated with escapism.DOI: 10.5585/remark.v12i1.2476
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spelling Determinants of Value and Satisfaction with the Consumption of a Young Fashion BrandDeterminantes do Valor e da Satisfação com o Consumo de uma Marca de Moda JovemHedonic value, Utilitarian value, Escapism, Satisfaction, Fashion industryValor utilitário, Hedonismo, Escapismo, Satisfação, ModaThis study aimed to identify the key determinants of value creation and satisfaction for a retail fashion brand. The existing research indicated three underlying value dimensions (utilitarian value, hedonic value, and escapism) and three factors (brand, product, and store aspects) affecting value creation and satisfaction. Based on this framework, a structural model was adjusted and tested with data collected from a survey with 213 brand consumers. Findings indicate that satisfaction is mediated by two value dimensions: hedonism and escapism. The brand and store aspects are determinants of hedonic value and the product aspects are associated with escapism.DOI: 10.5585/remark.v12i1.2476 Investigaram-se os fatores que levam a criao de valor e satisfao com o consumo, para uma marca de moda jovem. Identificaram-se as trs principais dimenses do valor (utilitarismo, hedonismo e escapismo) e os trs blocos conceituais determinantes da criao de valor (aspectos da marca, do produto e da loja). Desenvolveu-se um modelo de equaes estruturais, aplicado em uma amostra de 213 consumidores. Indica-se que h influncia dos aspectos da marca e da loja sobre o valor hednico e os do produto sobre o escapismo. Sugere-se que o hedonismo e o escapismo so mediadores entre os aspectos antecedentes e a satisfao.DOI:10.5585/remark.v12i1.2476Universidade Nove de Julho - Uninove2013-05-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1197310.5585/remark.v12i1.2476ReMark - Revista Brasileira de Marketing; v. 12, n. 1 (2013): Janeiro - Março; 97-1212177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/11973/5597Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessFrederico, EliasNagano, Bruna Mayumi2019-06-21T15:29:47Zoai:https://periodicos.uninove.br:article/11973Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-21T15:29:47REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Determinants of Value and Satisfaction with the Consumption of a Young Fashion Brand
Determinantes do Valor e da Satisfação com o Consumo de uma Marca de Moda Jovem
title Determinants of Value and Satisfaction with the Consumption of a Young Fashion Brand
spellingShingle Determinants of Value and Satisfaction with the Consumption of a Young Fashion Brand
Frederico, Elias
Hedonic value, Utilitarian value, Escapism, Satisfaction, Fashion industry
Valor utilitário, Hedonismo, Escapismo, Satisfação, Moda
title_short Determinants of Value and Satisfaction with the Consumption of a Young Fashion Brand
title_full Determinants of Value and Satisfaction with the Consumption of a Young Fashion Brand
title_fullStr Determinants of Value and Satisfaction with the Consumption of a Young Fashion Brand
title_full_unstemmed Determinants of Value and Satisfaction with the Consumption of a Young Fashion Brand
title_sort Determinants of Value and Satisfaction with the Consumption of a Young Fashion Brand
author Frederico, Elias
author_facet Frederico, Elias
Nagano, Bruna Mayumi
author_role author
author2 Nagano, Bruna Mayumi
author2_role author
dc.contributor.author.fl_str_mv Frederico, Elias
Nagano, Bruna Mayumi
dc.subject.por.fl_str_mv Hedonic value, Utilitarian value, Escapism, Satisfaction, Fashion industry
Valor utilitário, Hedonismo, Escapismo, Satisfação, Moda
topic Hedonic value, Utilitarian value, Escapism, Satisfaction, Fashion industry
Valor utilitário, Hedonismo, Escapismo, Satisfação, Moda
description This study aimed to identify the key determinants of value creation and satisfaction for a retail fashion brand. The existing research indicated three underlying value dimensions (utilitarian value, hedonic value, and escapism) and three factors (brand, product, and store aspects) affecting value creation and satisfaction. Based on this framework, a structural model was adjusted and tested with data collected from a survey with 213 brand consumers. Findings indicate that satisfaction is mediated by two value dimensions: hedonism and escapism. The brand and store aspects are determinants of hedonic value and the product aspects are associated with escapism.DOI: 10.5585/remark.v12i1.2476
publishDate 2013
dc.date.none.fl_str_mv 2013-05-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/11973
10.5585/remark.v12i1.2476
url https://periodicos.uninove.br/remark/article/view/11973
identifier_str_mv 10.5585/remark.v12i1.2476
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/11973/5597
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 12, n. 1 (2013): Janeiro - Março; 97-121
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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