Consumer Attitudes: Structures of Theoretical Models

Detalhes bibliográficos
Autor(a) principal: Porto, Rafael Barreiros
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12608
Resumo: This paper aims to provide an organized notion of attitude-behaviour theories born from consumer behavioral literature. The marketing researcher can distinguish certain limitations and uses concerning measurement of this construct attitude often developed by academic research of consumer behavior in order to understand the process of buying or choice. It was intended to provide didactic explanations about the understanding and processes related to attitudes based on a classification of empirical research. This study proposes a research agenda in the area, thus new strategic research may be developed and undertaken in marketing. DOI: 10.5585/remark.v9i2.2145
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network_name_str REMark - Revista Brasileira de Marketing
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spelling Consumer Attitudes: Structures of Theoretical ModelsAtitude do Consumidor: Estrutura dos Modelos TeóricosConsumer Attitudes; Theoretical Model; Marketing.Atitude do Consumidor; Modelo Teórico; MarketingThis paper aims to provide an organized notion of attitude-behaviour theories born from consumer behavioral literature. The marketing researcher can distinguish certain limitations and uses concerning measurement of this construct attitude often developed by academic research of consumer behavior in order to understand the process of buying or choice. It was intended to provide didactic explanations about the understanding and processes related to attitudes based on a classification of empirical research. This study proposes a research agenda in the area, thus new strategic research may be developed and undertaken in marketing. DOI: 10.5585/remark.v9i2.2145Este trabalho visa oferecer uma organizao de teorias de atitude originada por meio de levantamento bibliogrfico da literatura de psicologia do consumidor. O pesquisador de marketing poder ver algumas limitaes e utilidades da medio do constructo - atitude - muitas vezes concebido atravs de pesquisas acadmicas com o fim de compreender o processo de compra ou escolha. Pretendeu-se prover explicaes sobre as estruturas formadoras de atitudes em modelos tericos, ofertando uma classificao de nfase de investigao emprica dos componentes da atitude. Este ensaio prope uma agenda de pesquisa na rea para que novas estratgias de investigao possam ser elaboradas em marketing.DOI: 10.5585/remark.v9i2.2145Universidade Nove de Julho - Uninove2010-10-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1260810.5585/remark.v9i2.2145ReMark - Revista Brasileira de Marketing; v. 9, n. 2 (2010): maio - agosto; 41-582177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12608/6156Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessPorto, Rafael Barreiros2019-06-21T14:39:37Zoai:https://periodicos.uninove.br:article/12608Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-21T14:39:37REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Consumer Attitudes: Structures of Theoretical Models
Atitude do Consumidor: Estrutura dos Modelos Teóricos
title Consumer Attitudes: Structures of Theoretical Models
spellingShingle Consumer Attitudes: Structures of Theoretical Models
Porto, Rafael Barreiros
Consumer Attitudes; Theoretical Model; Marketing.
Atitude do Consumidor; Modelo Teórico; Marketing
title_short Consumer Attitudes: Structures of Theoretical Models
title_full Consumer Attitudes: Structures of Theoretical Models
title_fullStr Consumer Attitudes: Structures of Theoretical Models
title_full_unstemmed Consumer Attitudes: Structures of Theoretical Models
title_sort Consumer Attitudes: Structures of Theoretical Models
author Porto, Rafael Barreiros
author_facet Porto, Rafael Barreiros
author_role author
dc.contributor.author.fl_str_mv Porto, Rafael Barreiros
dc.subject.por.fl_str_mv Consumer Attitudes; Theoretical Model; Marketing.
Atitude do Consumidor; Modelo Teórico; Marketing
topic Consumer Attitudes; Theoretical Model; Marketing.
Atitude do Consumidor; Modelo Teórico; Marketing
description This paper aims to provide an organized notion of attitude-behaviour theories born from consumer behavioral literature. The marketing researcher can distinguish certain limitations and uses concerning measurement of this construct attitude often developed by academic research of consumer behavior in order to understand the process of buying or choice. It was intended to provide didactic explanations about the understanding and processes related to attitudes based on a classification of empirical research. This study proposes a research agenda in the area, thus new strategic research may be developed and undertaken in marketing. DOI: 10.5585/remark.v9i2.2145
publishDate 2010
dc.date.none.fl_str_mv 2010-10-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12608
10.5585/remark.v9i2.2145
url https://periodicos.uninove.br/remark/article/view/12608
identifier_str_mv 10.5585/remark.v9i2.2145
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12608/6156
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 9, n. 2 (2010): maio - agosto; 41-58
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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