The (Non) Influence of the Transgerational Factor in the Choice of Baby Products
Autor(a) principal: | |
---|---|
Data de Publicação: | 2016 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12144 |
Resumo: | The following article studies the baby products purchasers decision making process from the external influencers perspective bringing to light their information gathering process with peers, families and other sources. For that, in-depth interviews were conducted with seven mothers who have had children less than 18 months prior to the data collection period, and with the grandparents of those children. We observed the impact of unknown mothers, as strong influencers in the products choices, from their personal experiences with the segment. This influence has shown to be more relevant than indications of people closer to the consumers, such as family, friends and specialists (pediatricians). |
id |
RBM-1_caad5a3662f927f34443d4d50bfc8be3 |
---|---|
oai_identifier_str |
oai:https://periodicos.uninove.br:article/12144 |
network_acronym_str |
RBM-1 |
network_name_str |
REMark - Revista Brasileira de Marketing |
repository_id_str |
|
spelling |
The (Non) Influence of the Transgerational Factor in the Choice of Baby ProductsA (Não) Influência do Fator Transgeracional na Escolha de Produtos para BebêsIntergenerational; Mothers; Cyber culture; Influencers.Transmissão de valores; Higiene infantil; Mães; Cibercultura; Influenciadores.The following article studies the baby products purchasers decision making process from the external influencers perspective bringing to light their information gathering process with peers, families and other sources. For that, in-depth interviews were conducted with seven mothers who have had children less than 18 months prior to the data collection period, and with the grandparents of those children. We observed the impact of unknown mothers, as strong influencers in the products choices, from their personal experiences with the segment. This influence has shown to be more relevant than indications of people closer to the consumers, such as family, friends and specialists (pediatricians).O artigo a seguir estuda o processo de deciso de compras das consumidoras de produto para bebs sob a tica dos influenciadores externos, trazendo luz o seu processo de busca de informaes com seus pares, famlias e outras fontes. Para tal, foram feitas entrevistas em profundidade com sete mes que tiveram filhos at 18 meses antes do perodo de coleta, e com as avs das crianas. Como principais resultados, se observam o impacto de desconhecidas, porm, pares, como fortes influenciadoras nas escolhas, a partir de suas experincias pessoais com o mesmo tipo de compra. Tal influncia demostrou superar, inclusive, as indicaes de pessoas prximas, como famlia e amigos, e influenciadores de autoridade, como mdicos pediatras.Universidade Nove de Julho - Uninove2016-11-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1214410.5585/remark.v15i4.3408ReMark - Revista Brasileira de Marketing; v. 15, n. 4 (2016): Edição Especial - Encontro de Marketing (EMA); 459-4732177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12144/5789Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessSutil, Bruno do Nascimento2019-02-19T17:40:19Zoai:https://periodicos.uninove.br:article/12144Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:40:19REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
The (Non) Influence of the Transgerational Factor in the Choice of Baby Products A (Não) Influência do Fator Transgeracional na Escolha de Produtos para Bebês |
title |
The (Non) Influence of the Transgerational Factor in the Choice of Baby Products |
spellingShingle |
The (Non) Influence of the Transgerational Factor in the Choice of Baby Products Sutil, Bruno do Nascimento Intergenerational; Mothers; Cyber culture; Influencers. Transmissão de valores; Higiene infantil; Mães; Cibercultura; Influenciadores. |
title_short |
The (Non) Influence of the Transgerational Factor in the Choice of Baby Products |
title_full |
The (Non) Influence of the Transgerational Factor in the Choice of Baby Products |
title_fullStr |
The (Non) Influence of the Transgerational Factor in the Choice of Baby Products |
title_full_unstemmed |
The (Non) Influence of the Transgerational Factor in the Choice of Baby Products |
title_sort |
The (Non) Influence of the Transgerational Factor in the Choice of Baby Products |
author |
Sutil, Bruno do Nascimento |
author_facet |
Sutil, Bruno do Nascimento |
author_role |
author |
dc.contributor.author.fl_str_mv |
Sutil, Bruno do Nascimento |
dc.subject.por.fl_str_mv |
Intergenerational; Mothers; Cyber culture; Influencers. Transmissão de valores; Higiene infantil; Mães; Cibercultura; Influenciadores. |
topic |
Intergenerational; Mothers; Cyber culture; Influencers. Transmissão de valores; Higiene infantil; Mães; Cibercultura; Influenciadores. |
description |
The following article studies the baby products purchasers decision making process from the external influencers perspective bringing to light their information gathering process with peers, families and other sources. For that, in-depth interviews were conducted with seven mothers who have had children less than 18 months prior to the data collection period, and with the grandparents of those children. We observed the impact of unknown mothers, as strong influencers in the products choices, from their personal experiences with the segment. This influence has shown to be more relevant than indications of people closer to the consumers, such as family, friends and specialists (pediatricians). |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-11-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12144 10.5585/remark.v15i4.3408 |
url |
https://periodicos.uninove.br/remark/article/view/12144 |
identifier_str_mv |
10.5585/remark.v15i4.3408 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12144/5789 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 15, n. 4 (2016): Edição Especial - Encontro de Marketing (EMA); 459-473 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138642501828608 |