The (Non) Influence of the Transgerational Factor in the Choice of Baby Products

Detalhes bibliográficos
Autor(a) principal: Sutil, Bruno do Nascimento
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12144
Resumo: The following article studies the baby products purchasers decision making process from the external influencers perspective bringing to light their information gathering process with peers, families and other sources. For that, in-depth interviews were conducted with seven mothers who have had children less than 18 months prior to the data collection period, and with the grandparents of those children. We observed the impact of unknown mothers, as strong influencers in the products choices, from their personal experiences with the segment. This influence has shown to be more relevant than indications of people closer to the consumers, such as family, friends and specialists (pediatricians).
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spelling The (Non) Influence of the Transgerational Factor in the Choice of Baby ProductsA (Não) Influência do Fator Transgeracional na Escolha de Produtos para BebêsIntergenerational; Mothers; Cyber culture; Influencers.Transmissão de valores; Higiene infantil; Mães; Cibercultura; Influenciadores.The following article studies the baby products purchasers decision making process from the external influencers perspective bringing to light their information gathering process with peers, families and other sources. For that, in-depth interviews were conducted with seven mothers who have had children less than 18 months prior to the data collection period, and with the grandparents of those children. We observed the impact of unknown mothers, as strong influencers in the products choices, from their personal experiences with the segment. This influence has shown to be more relevant than indications of people closer to the consumers, such as family, friends and specialists (pediatricians).O artigo a seguir estuda o processo de deciso de compras das consumidoras de produto para bebs sob a tica dos influenciadores externos, trazendo luz o seu processo de busca de informaes com seus pares, famlias e outras fontes. Para tal, foram feitas entrevistas em profundidade com sete mes que tiveram filhos at 18 meses antes do perodo de coleta, e com as avs das crianas. Como principais resultados, se observam o impacto de desconhecidas, porm, pares, como fortes influenciadoras nas escolhas, a partir de suas experincias pessoais com o mesmo tipo de compra. Tal influncia demostrou superar, inclusive, as indicaes de pessoas prximas, como famlia e amigos, e influenciadores de autoridade, como mdicos pediatras.Universidade Nove de Julho - Uninove2016-11-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1214410.5585/remark.v15i4.3408ReMark - Revista Brasileira de Marketing; v. 15, n. 4 (2016): Edição Especial - Encontro de Marketing (EMA); 459-4732177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12144/5789Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessSutil, Bruno do Nascimento2019-02-19T17:40:19Zoai:https://periodicos.uninove.br:article/12144Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:40:19REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv The (Non) Influence of the Transgerational Factor in the Choice of Baby Products
A (Não) Influência do Fator Transgeracional na Escolha de Produtos para Bebês
title The (Non) Influence of the Transgerational Factor in the Choice of Baby Products
spellingShingle The (Non) Influence of the Transgerational Factor in the Choice of Baby Products
Sutil, Bruno do Nascimento
Intergenerational; Mothers; Cyber culture; Influencers.
Transmissão de valores; Higiene infantil; Mães; Cibercultura; Influenciadores.
title_short The (Non) Influence of the Transgerational Factor in the Choice of Baby Products
title_full The (Non) Influence of the Transgerational Factor in the Choice of Baby Products
title_fullStr The (Non) Influence of the Transgerational Factor in the Choice of Baby Products
title_full_unstemmed The (Non) Influence of the Transgerational Factor in the Choice of Baby Products
title_sort The (Non) Influence of the Transgerational Factor in the Choice of Baby Products
author Sutil, Bruno do Nascimento
author_facet Sutil, Bruno do Nascimento
author_role author
dc.contributor.author.fl_str_mv Sutil, Bruno do Nascimento
dc.subject.por.fl_str_mv Intergenerational; Mothers; Cyber culture; Influencers.
Transmissão de valores; Higiene infantil; Mães; Cibercultura; Influenciadores.
topic Intergenerational; Mothers; Cyber culture; Influencers.
Transmissão de valores; Higiene infantil; Mães; Cibercultura; Influenciadores.
description The following article studies the baby products purchasers decision making process from the external influencers perspective bringing to light their information gathering process with peers, families and other sources. For that, in-depth interviews were conducted with seven mothers who have had children less than 18 months prior to the data collection period, and with the grandparents of those children. We observed the impact of unknown mothers, as strong influencers in the products choices, from their personal experiences with the segment. This influence has shown to be more relevant than indications of people closer to the consumers, such as family, friends and specialists (pediatricians).
publishDate 2016
dc.date.none.fl_str_mv 2016-11-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12144
10.5585/remark.v15i4.3408
url https://periodicos.uninove.br/remark/article/view/12144
identifier_str_mv 10.5585/remark.v15i4.3408
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12144/5789
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 15, n. 4 (2016): Edição Especial - Encontro de Marketing (EMA); 459-473
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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