Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding

Detalhes bibliográficos
Autor(a) principal: Beck, Donizete Ferreira
Data de Publicação: 2022
Outros Autores: Ferasso, Marcos
Tipo de documento: Artigo
Idioma: eng
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/19354
Resumo: Purpose: This research aims to analyze the knowledge structure related to the image of the cities as a tool for urban governance in Mercosur context.Method: A research synthesis was applied to analyze and discuss (1) theoretical contributions, (2) urban image ontology and deontology, and (3) the challenges of urban image as a tool for urban governance in Mercosur context.Originality/Relevance: We synthesized the theoretical contributions, the understanding of urban image ontology and deontology, and the urban image challenges in urban branding and city branding as a tool for urban governance in Mercosur context.Results: Findings on urban image in Mercosur context reveal that: (1) regional research is aligned with seminal one, stating that socioeconomic inclusion, sustainability, smartness, stakeholder convergence and satisfaction, and city attractiveness are essential parts of urban image as an urban governance tool for sustainable urban development; (2) urban image has been considered a tool for promoting the urban development, management, and governance, which has varied understandings for diverse urban stakeholders; and (3) the main regional challenges.Theoretical / Methodological Contributions: We endorse seminal research arguments on the role of urban image in urban governance through research synthesis on urban image in Mercosur context, considering regional challenges and perspectives.Social / Managerial Contributions: Regional and local communities have their needs met, and bottom-up approach, sustainable development, and democracy are encouraged in urban governance.
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spelling Image of cities as tool for urban governance in Mercosur: contributions from urban and city brandingImagem das cidades como ferramenta para a governança urbana no Mercosul: contribuições da marca de cidade e urbanaCity. Urban. Branding. Image. Mercosur. Development. GovernanceCidade. Urbano. Marca. Imagem. Mercosur. Development. GovernancePurpose: This research aims to analyze the knowledge structure related to the image of the cities as a tool for urban governance in Mercosur context.Method: A research synthesis was applied to analyze and discuss (1) theoretical contributions, (2) urban image ontology and deontology, and (3) the challenges of urban image as a tool for urban governance in Mercosur context.Originality/Relevance: We synthesized the theoretical contributions, the understanding of urban image ontology and deontology, and the urban image challenges in urban branding and city branding as a tool for urban governance in Mercosur context.Results: Findings on urban image in Mercosur context reveal that: (1) regional research is aligned with seminal one, stating that socioeconomic inclusion, sustainability, smartness, stakeholder convergence and satisfaction, and city attractiveness are essential parts of urban image as an urban governance tool for sustainable urban development; (2) urban image has been considered a tool for promoting the urban development, management, and governance, which has varied understandings for diverse urban stakeholders; and (3) the main regional challenges.Theoretical / Methodological Contributions: We endorse seminal research arguments on the role of urban image in urban governance through research synthesis on urban image in Mercosur context, considering regional challenges and perspectives.Social / Managerial Contributions: Regional and local communities have their needs met, and bottom-up approach, sustainable development, and democracy are encouraged in urban governance.Objetivo: Analisar a estrutura intelectual relacionada à imagem das cidades como uma ferramenta para governança urbana no contexto do Mercosul.Método: Utilizou-se uma síntese de pesquisa para analisar e discutir (1) contribuições teóricas, (2) deontologia e ontologia da imagem urbana, e (3) os desafios da imagem urbana como ferramenta para a governança urbana no contexto do Mercosul.Originalidade / Relevância: Sintetizamos as contribuições teóricas, o entendimento deontológico e ontológico da imagem urbana e os desafios da imagem urbana sob a marca de cidades e marca urbana como uma ferramenta para a governança no contexto do Mercosul.Resultados: A síntese sobre a imagem urbana no contexto do Mercosul revela que: (1) a pesquisa regional está alinhada com a seminal ao convergirem que inclusão socioeconômica, sustentabilidade, inteligência urbana, convergência e satisfação entre stakeholders, e sustentabilidade são partes essenciais da imagem urbana de uma governança urbana que promove o desenvolvimento urbano sustentável; (2) a imagem urbana é uma ferramenta que promove o desenvolvimento, a gestão e a governança urbana, a qual possui distintas interpretações e anseios por diferentes stakeholders urbanos; e (3) discute-se sobre os principais desafios regionais.Contribuições Teóricas / Metodológicas: Reforçamos os argumentos das pesquisas seminais sobre o papel da imagem urbana na governança urbana por meio de uma síntese de pesquisa sobre a imagem urbana no contexto do Mercosul, considerando as perspectivas e os desafios regionais.Contribuições Sociais / Gerenciais: Comunidades locais e regionais têm suas necessidades atendidas, uma governança urbana, desenvolvimento sustentável e democracia são encorajados na governança urbana.Universidade Nove de Julho - UninoveCoordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES, Brazil)Council for Higher Education (CHE, Israel)Beck, Donizete FerreiraFerasso, Marcos2022-01-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1935410.5585/remark.v21i1.19354ReMark - Revista Brasileira de Marketing; v. 21, n. 1 (2022): Special Issue "Which place?" The Future Pathways of Place Branding; 9-282177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/19354/9462Direitos autorais 2022 Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-02-01T11:33:35Zoai:https://periodicos.uninove.br:article/19354Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-02-01T11:33:35REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding
Imagem das cidades como ferramenta para a governança urbana no Mercosul: contribuições da marca de cidade e urbana
title Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding
spellingShingle Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding
Beck, Donizete Ferreira
City. Urban. Branding. Image. Mercosur. Development. Governance
Cidade. Urbano. Marca. Imagem. Mercosur. Development. Governance
title_short Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding
title_full Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding
title_fullStr Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding
title_full_unstemmed Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding
title_sort Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding
author Beck, Donizete Ferreira
author_facet Beck, Donizete Ferreira
Ferasso, Marcos
author_role author
author2 Ferasso, Marcos
author2_role author
dc.contributor.none.fl_str_mv Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES, Brazil)
Council for Higher Education (CHE, Israel)
dc.contributor.author.fl_str_mv Beck, Donizete Ferreira
Ferasso, Marcos
dc.subject.por.fl_str_mv City. Urban. Branding. Image. Mercosur. Development. Governance
Cidade. Urbano. Marca. Imagem. Mercosur. Development. Governance
topic City. Urban. Branding. Image. Mercosur. Development. Governance
Cidade. Urbano. Marca. Imagem. Mercosur. Development. Governance
description Purpose: This research aims to analyze the knowledge structure related to the image of the cities as a tool for urban governance in Mercosur context.Method: A research synthesis was applied to analyze and discuss (1) theoretical contributions, (2) urban image ontology and deontology, and (3) the challenges of urban image as a tool for urban governance in Mercosur context.Originality/Relevance: We synthesized the theoretical contributions, the understanding of urban image ontology and deontology, and the urban image challenges in urban branding and city branding as a tool for urban governance in Mercosur context.Results: Findings on urban image in Mercosur context reveal that: (1) regional research is aligned with seminal one, stating that socioeconomic inclusion, sustainability, smartness, stakeholder convergence and satisfaction, and city attractiveness are essential parts of urban image as an urban governance tool for sustainable urban development; (2) urban image has been considered a tool for promoting the urban development, management, and governance, which has varied understandings for diverse urban stakeholders; and (3) the main regional challenges.Theoretical / Methodological Contributions: We endorse seminal research arguments on the role of urban image in urban governance through research synthesis on urban image in Mercosur context, considering regional challenges and perspectives.Social / Managerial Contributions: Regional and local communities have their needs met, and bottom-up approach, sustainable development, and democracy are encouraged in urban governance.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-31
dc.type.none.fl_str_mv
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/19354
10.5585/remark.v21i1.19354
url https://periodicos.uninove.br/remark/article/view/19354
identifier_str_mv 10.5585/remark.v21i1.19354
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/19354/9462
dc.rights.driver.fl_str_mv Direitos autorais 2022 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2022 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 21, n. 1 (2022): Special Issue "Which place?" The Future Pathways of Place Branding; 9-28
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
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institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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