Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations

Detalhes bibliográficos
Autor(a) principal: Pinochet, Luis Hernan Contreras
Data de Publicação: 2015
Outros Autores: Ventura da Silva, Mariana Kisters, Matsuda, Patricia Miyumi
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12099
Resumo: The purpose of this article is understanding the consumers of the academic community community in a public higher education institution in relation to Green IT practices in organizations. This study aims to confirm the model developed by Lunardi et al. (2011) Lunardi et al. (2014) through the application of multivariate statistical technique of Structural Equation Modeling (SEM). The survey research was conducted in a public higher education institution, based in the city of Osasco, using structured questionnaire with five point likert scale options and the respondents were: the students and professors from graduate school in Business Administration, in addition to employees administrative technician education. The results confirmed the highly significant and demonstrate that the model is consistent with proper adjustment can be used in future research.
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spelling Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in OrganizationsAvaliação dos Consumidores da Comunidade Acadêmica de uma Instituição De Ensino Superior Pública em Relação as Práticas de TI Verde nas OrganizaçõesConsumption; Perceptions; Green IT.Consumo; Percepções; TI VerdeThe purpose of this article is understanding the consumers of the academic community community in a public higher education institution in relation to Green IT practices in organizations. This study aims to confirm the model developed by Lunardi et al. (2011) Lunardi et al. (2014) through the application of multivariate statistical technique of Structural Equation Modeling (SEM). The survey research was conducted in a public higher education institution, based in the city of Osasco, using structured questionnaire with five point likert scale options and the respondents were: the students and professors from graduate school in Business Administration, in addition to employees administrative technician education. The results confirmed the highly significant and demonstrate that the model is consistent with proper adjustment can be used in future research. O objetivo deste artigo entender a avaliao dos consumidores em relao as prticas de TI Verde nas organizaes. O presente trabalho busca confirmar o modelo construdo teoricamente por Lunardi et al. (2011) e Lunardi et al. (2014) por meio da aplicao emprica que utilizou, para a anlise de dados a Modelagem de Equaes Estruturais MEE. A pesquisa, do tipo survey em corte transversal nico, foi realizada em uma Instituio de Ensino Superior pblica, localizada no municpio de Osasco, utilizando questionrio estruturado com cinco opes de resposta do tipo Likert e contou como respondentes: os discentes e docentes do curso de graduao em administrao, alm dos funcionrios tcnico administrativos em educao. Os resultados obtidos confirmaram a grande significncia estatstica dos caminhos estruturais, e demonstraram que o modelo proposto por Lunardi et al. (2011 e 2014) consistente, com ajustamento adequado, podendo ser aplicado em futuras pesquisas. Universidade Nove de Julho - Uninove2015-09-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1209910.5585/remark.v14i3.2991ReMark - Revista Brasileira de Marketing; v. 14, n. 3 (2015): Julho - Setembro; 377-3922177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12099/5744Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessPinochet, Luis Hernan ContrerasVentura da Silva, Mariana KistersMatsuda, Patricia Miyumi2019-02-19T17:41:52Zoai:https://periodicos.uninove.br:article/12099Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:41:52REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations
Avaliação dos Consumidores da Comunidade Acadêmica de uma Instituição De Ensino Superior Pública em Relação as Práticas de TI Verde nas Organizações
title Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations
spellingShingle Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations
Pinochet, Luis Hernan Contreras
Consumption; Perceptions; Green IT.
Consumo; Percepções; TI Verde
title_short Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations
title_full Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations
title_fullStr Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations
title_full_unstemmed Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations
title_sort Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations
author Pinochet, Luis Hernan Contreras
author_facet Pinochet, Luis Hernan Contreras
Ventura da Silva, Mariana Kisters
Matsuda, Patricia Miyumi
author_role author
author2 Ventura da Silva, Mariana Kisters
Matsuda, Patricia Miyumi
author2_role author
author
dc.contributor.author.fl_str_mv Pinochet, Luis Hernan Contreras
Ventura da Silva, Mariana Kisters
Matsuda, Patricia Miyumi
dc.subject.por.fl_str_mv Consumption; Perceptions; Green IT.
Consumo; Percepções; TI Verde
topic Consumption; Perceptions; Green IT.
Consumo; Percepções; TI Verde
description The purpose of this article is understanding the consumers of the academic community community in a public higher education institution in relation to Green IT practices in organizations. This study aims to confirm the model developed by Lunardi et al. (2011) Lunardi et al. (2014) through the application of multivariate statistical technique of Structural Equation Modeling (SEM). The survey research was conducted in a public higher education institution, based in the city of Osasco, using structured questionnaire with five point likert scale options and the respondents were: the students and professors from graduate school in Business Administration, in addition to employees administrative technician education. The results confirmed the highly significant and demonstrate that the model is consistent with proper adjustment can be used in future research.
publishDate 2015
dc.date.none.fl_str_mv 2015-09-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12099
10.5585/remark.v14i3.2991
url https://periodicos.uninove.br/remark/article/view/12099
identifier_str_mv 10.5585/remark.v14i3.2991
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12099/5744
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 14, n. 3 (2015): Julho - Setembro; 377-392
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1799138642977882112

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