Standard Male Body Image and its Influence on Food Values, Attitudes and Behavior in Food University

• Autor(a) principal: Dias, Pâmela de Souza
• Data de Publicação: 2016
• Outros Autores: Costa, Américo Pierangeli, Silva, Higor Vinícius Rodrigues Spineli, Pinto, Emeline de Abreu Pereira
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REMark - Revista Brasileira de Marketing
• Texto Completo: https://periodicos.uninove.br/remark/article/view/12119
• topic: Body Image; Healthy Food; Food Consumption; imagem corporal, alimentos saudáveis, consumo alimentar

Body image corresponds to the way the individual sees his body. The beauty standards body are established from references in which illusory short fall. The great changes in recent years in markets as food and fitness show mainly focused on developing new habits for health concerns and aesthetics. This study aimed to evaluate the correlation between body image values, attitudes and dietary behavior in college men. We used a range of silhouettes adapted model Stunkard, Sorenson e Schlusinger (1983 as cited in Kety, Rowland, Sidman Matthysse, 1983) and Lima, Orlando, Teixeira, Castro e Damasceno (2008), to assess body image and to assess the attitude in the consumption of healthy foods we used the model developed by Missagia (2012). The questionnaires were administered by a specific software websurveys. The correlations between perceived body image, desired and the discrepancy between them, are presented in the results, which demonstrate that being satisfied with their body image, not necessarily entails healthy eating habits.