Emotions and Purchasing Satisfaction in a Situation of Crowding: Capital City Versus Small City
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/11968 |
Resumo: | This study aims to investigate consumer behavior under retail crowding conditions, related to crowding perception, emotions, and consumer satisfaction in two cities with different cultural aspects. A research was performed with 401 consumers in real store environments and the results showed, as was expected, the influence of culture on the constructs of crowding perception, emotions, and shopper satisfaction. In the small city, where the human and spatial agglomerations are seen positively, the crowding perception was lower, satisfaction and positive emotions, higher. In the big city, where the negative aspects of high density are more intense, there was higher crowding perception, lower shopper satisfaction, and more negative emotions. |
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Emotions and Purchasing Satisfaction in a Situation of Crowding: Capital City Versus Small CityEmoções e Satisfação de Compra em Situação de Crowding: Uma Abordagem Capital Versus InteriorCrowding Perception; Satisfaction; Emotions.Percepção de Crowding; Satisfação de Compra; EmoçõesThis study aims to investigate consumer behavior under retail crowding conditions, related to crowding perception, emotions, and consumer satisfaction in two cities with different cultural aspects. A research was performed with 401 consumers in real store environments and the results showed, as was expected, the influence of culture on the constructs of crowding perception, emotions, and shopper satisfaction. In the small city, where the human and spatial agglomerations are seen positively, the crowding perception was lower, satisfaction and positive emotions, higher. In the big city, where the negative aspects of high density are more intense, there was higher crowding perception, lower shopper satisfaction, and more negative emotions.Esta pesquisa investiga o comportamento do consumidor em condio de alta densidade de loja, relacionando percepo de crowding, emoes e satisfao do consumidor em duas cidades, com diferentes aspectos culturais. A partir de uma pesquisa quantitativa com 401 consumidores em ambiente real de varejo, os resultados mostram, conforme esperado, a influncia da varivel cultura nos construtos relacionados. Na cidade de interior, onde a aglomerao encarada de forma positiva, a percepo de crowding foi menor e a satisfao de compra e emoes positivas maiores. Na capital, onde os aspectos negativos da alta densidade so mais intensos, houve maior percepo de crowding, menor satisfao de compra e mais emoes negativas. DOI: 10.5585/remark.v11i3.2371Universidade Nove de Julho - Uninove2012-12-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1196810.5585/remark.v11i3.2371ReMark - Revista Brasileira de Marketing; v. 11, n. 3 (2012): setembro - dezembro; 220-2402177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/11968/5592Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessQuezado, Izabelleda Costa, Rômulo Bernardino LopesPeñaloza, VerónicaBarboza, Maruza Vieira2019-06-21T15:21:17Zoai:https://periodicos.uninove.br:article/11968Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-21T15:21:17REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Emotions and Purchasing Satisfaction in a Situation of Crowding: Capital City Versus Small City Emoções e Satisfação de Compra em Situação de Crowding: Uma Abordagem Capital Versus Interior |
title |
Emotions and Purchasing Satisfaction in a Situation of Crowding: Capital City Versus Small City |
spellingShingle |
Emotions and Purchasing Satisfaction in a Situation of Crowding: Capital City Versus Small City Quezado, Izabelle Crowding Perception; Satisfaction; Emotions. Percepção de Crowding; Satisfação de Compra; Emoções |
title_short |
Emotions and Purchasing Satisfaction in a Situation of Crowding: Capital City Versus Small City |
title_full |
Emotions and Purchasing Satisfaction in a Situation of Crowding: Capital City Versus Small City |
title_fullStr |
Emotions and Purchasing Satisfaction in a Situation of Crowding: Capital City Versus Small City |
title_full_unstemmed |
Emotions and Purchasing Satisfaction in a Situation of Crowding: Capital City Versus Small City |
title_sort |
Emotions and Purchasing Satisfaction in a Situation of Crowding: Capital City Versus Small City |
author |
Quezado, Izabelle |
author_facet |
Quezado, Izabelle da Costa, Rômulo Bernardino Lopes Peñaloza, Verónica Barboza, Maruza Vieira |
author_role |
author |
author2 |
da Costa, Rômulo Bernardino Lopes Peñaloza, Verónica Barboza, Maruza Vieira |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Quezado, Izabelle da Costa, Rômulo Bernardino Lopes Peñaloza, Verónica Barboza, Maruza Vieira |
dc.subject.por.fl_str_mv |
Crowding Perception; Satisfaction; Emotions. Percepção de Crowding; Satisfação de Compra; Emoções |
topic |
Crowding Perception; Satisfaction; Emotions. Percepção de Crowding; Satisfação de Compra; Emoções |
description |
This study aims to investigate consumer behavior under retail crowding conditions, related to crowding perception, emotions, and consumer satisfaction in two cities with different cultural aspects. A research was performed with 401 consumers in real store environments and the results showed, as was expected, the influence of culture on the constructs of crowding perception, emotions, and shopper satisfaction. In the small city, where the human and spatial agglomerations are seen positively, the crowding perception was lower, satisfaction and positive emotions, higher. In the big city, where the negative aspects of high density are more intense, there was higher crowding perception, lower shopper satisfaction, and more negative emotions. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-12-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/11968 10.5585/remark.v11i3.2371 |
url |
https://periodicos.uninove.br/remark/article/view/11968 |
identifier_str_mv |
10.5585/remark.v11i3.2371 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/11968/5592 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 11, n. 3 (2012): setembro - dezembro; 220-240 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138642000609280 |