Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics Market
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12139 |
Resumo: | The Brazilian market has shown growth in some sectors, due to increased consumer purchasing power over the years. Among these markets are the food market that passes through the search for healthy foods trend, and cosmetics market, whose products have become increasingly important in peoples lives, who constantly seek improvement of beauty. These markets have given rise to a new, the nutricosmetics market, that is food that aim to improve the beauty from the inside out. The nutricosmetics meet both the need for food as beauty, so this article aims to identify the values associated with these two needs together, aiming to capture the perceptions of individuals about this product. For this, a literature review on the subject was made in addition to the implementation of the Focus Group, the Laddering and Conjoint Analysis, appropriate techniques to analyze new products. The results showed that consumers have sought to improve the beauty as a lifestyle, through the adoption of attitudes and healthy habits, since it makes them feel better about themselves and makes them more successful in social relations. It was observed that the most valued aspect in relation to nutricosmetics is the scientific basis, indicating a difficulty of launching new products. It was considered, finally, that the nutricosmetics represent that there is a fine line between the values related to food and related to beauty. |
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Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics MarketA Beleza e a Vaidade em Relação a Novos Tipos de Alimentos: Um Estudo sobre o Mercado de NutricosméticosNutricosmetics; Food; Consumer Behavior; Beauty; Health.Nutricosméticos; Alimentos; Comportamento do Consumidor; Beleza; Saúde.The Brazilian market has shown growth in some sectors, due to increased consumer purchasing power over the years. Among these markets are the food market that passes through the search for healthy foods trend, and cosmetics market, whose products have become increasingly important in peoples lives, who constantly seek improvement of beauty. These markets have given rise to a new, the nutricosmetics market, that is food that aim to improve the beauty from the inside out. The nutricosmetics meet both the need for food as beauty, so this article aims to identify the values associated with these two needs together, aiming to capture the perceptions of individuals about this product. For this, a literature review on the subject was made in addition to the implementation of the Focus Group, the Laddering and Conjoint Analysis, appropriate techniques to analyze new products. The results showed that consumers have sought to improve the beauty as a lifestyle, through the adoption of attitudes and healthy habits, since it makes them feel better about themselves and makes them more successful in social relations. It was observed that the most valued aspect in relation to nutricosmetics is the scientific basis, indicating a difficulty of launching new products. It was considered, finally, that the nutricosmetics represent that there is a fine line between the values related to food and related to beauty. O mercado brasileiro tem apresentado crescimento em alguns setores, devido ao aumento do poder de compra dos consumidores ao longo dos anos. Entre esses mercados esto o alimentcio, que passa pela tendncia de busca por alimentos saudveis, e o de cosmticos, cujos produtos tm se tornado cada vez mais importantes na vida das pessoas, que buscam constantemente a melhora da beleza. Esses mercados deram origem a um novo, o de nutricosmticos, ou seja, alimentos que visam melhorar a beleza de dentro para fora. Os nutricosmticos atendem tanto necessidade de alimentao quanto de beleza, de modo que esse artigo se prope a identificar os valores associados a essas duas necessidades em conjunto, tendo como objetivo captar a percepo dos indivduos acerca desse produto. Para isso, foi realizada uma reviso de literatura sobre o tema, alm da aplicao do Focus Group, do Laddering e da Conjoint Analysis, tcnicas adequadas para analisar produtos novos. Os resultados mostraram que os consumidores tm buscado a melhora da beleza como estilo de vida, por meio da adoo de atitudes e de hbitos saudveis, uma vez que isso os faz sentir melhor consigo mesmos e sejam melhor sucedidos nas relaes sociais. Observou-se que o aspecto mais valorizado em relao a nutricosmticos a base cientfica, o que indica uma dificuldade do lanamento de produtos novos. Considerou-se, por fim, que os nutricosmticos representam que h uma linha tnue entre os valores relacionados a alimentao e os relacionados beleza. Universidade Nove de Julho - Uninove2016-09-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1213910.5585/remark.v15i3.3324ReMark - Revista Brasileira de Marketing; v. 15, n. 3 (2016): Julho - Setembro; 401-4172177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12139/5784Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessSoffner Mashorca, KellySpers, Eduardo EugênioVetucci, Juliana de Proençada Silva, Hermes Moretti Ribeiro2019-02-19T17:40:36Zoai:https://periodicos.uninove.br:article/12139Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:40:36REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics Market A Beleza e a Vaidade em Relação a Novos Tipos de Alimentos: Um Estudo sobre o Mercado de Nutricosméticos |
title |
Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics Market |
spellingShingle |
Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics Market Soffner Mashorca, Kelly Nutricosmetics; Food; Consumer Behavior; Beauty; Health. Nutricosméticos; Alimentos; Comportamento do Consumidor; Beleza; Saúde. |
title_short |
Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics Market |
title_full |
Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics Market |
title_fullStr |
Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics Market |
title_full_unstemmed |
Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics Market |
title_sort |
Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics Market |
author |
Soffner Mashorca, Kelly |
author_facet |
Soffner Mashorca, Kelly Spers, Eduardo Eugênio Vetucci, Juliana de Proença da Silva, Hermes Moretti Ribeiro |
author_role |
author |
author2 |
Spers, Eduardo Eugênio Vetucci, Juliana de Proença da Silva, Hermes Moretti Ribeiro |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Soffner Mashorca, Kelly Spers, Eduardo Eugênio Vetucci, Juliana de Proença da Silva, Hermes Moretti Ribeiro |
dc.subject.por.fl_str_mv |
Nutricosmetics; Food; Consumer Behavior; Beauty; Health. Nutricosméticos; Alimentos; Comportamento do Consumidor; Beleza; Saúde. |
topic |
Nutricosmetics; Food; Consumer Behavior; Beauty; Health. Nutricosméticos; Alimentos; Comportamento do Consumidor; Beleza; Saúde. |
description |
The Brazilian market has shown growth in some sectors, due to increased consumer purchasing power over the years. Among these markets are the food market that passes through the search for healthy foods trend, and cosmetics market, whose products have become increasingly important in peoples lives, who constantly seek improvement of beauty. These markets have given rise to a new, the nutricosmetics market, that is food that aim to improve the beauty from the inside out. The nutricosmetics meet both the need for food as beauty, so this article aims to identify the values associated with these two needs together, aiming to capture the perceptions of individuals about this product. For this, a literature review on the subject was made in addition to the implementation of the Focus Group, the Laddering and Conjoint Analysis, appropriate techniques to analyze new products. The results showed that consumers have sought to improve the beauty as a lifestyle, through the adoption of attitudes and healthy habits, since it makes them feel better about themselves and makes them more successful in social relations. It was observed that the most valued aspect in relation to nutricosmetics is the scientific basis, indicating a difficulty of launching new products. It was considered, finally, that the nutricosmetics represent that there is a fine line between the values related to food and related to beauty. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-09-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12139 10.5585/remark.v15i3.3324 |
url |
https://periodicos.uninove.br/remark/article/view/12139 |
identifier_str_mv |
10.5585/remark.v15i3.3324 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12139/5784 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 15, n. 3 (2016): Julho - Setembro; 401-417 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138642063523840 |