Contemporary Advertising and Mass Communications Theories

Detalhes bibliográficos
Autor(a) principal: Kawano, Diogo Rógora
Data de Publicação: 2008
Outros Autores: Trindade, Eneus
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/11705
Resumo: From readings of classic works on communications theories, presented in Wolf (2005) and Mattelart and Mattelart (2000), in this work are presented the main theoretical reflections on communications theories that have contributed for the understanding of the processes in advertising and propaganda, in order to observe the most used theoretical lines in the area, as well as to point out other theories and less worked hypotheses in the studies of communication.
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spelling Contemporary Advertising and Mass Communications TheoriesA Publicidade Contemporânea e as Teorias da Comunicação de MassaLinguagem. Mass Communication Research. Propaganda. Teoria crítica. Teorias da comunicação.From readings of classic works on communications theories, presented in Wolf (2005) and Mattelart and Mattelart (2000), in this work are presented the main theoretical reflections on communications theories that have contributed for the understanding of the processes in advertising and propaganda, in order to observe the most used theoretical lines in the area, as well as to point out other theories and less worked hypotheses in the studies of communication.A partir de leituras de obras clssicas sobre teorias da comunicao, apresentadas em Wolf (2005) e em Mattelart e Mattelart (2000), busca-se, neste trabalho, apontar as principais reflexes tericas da comunicao que contriburam, e ainda contribuem, para a compreenso dos processos de comunicao da publicidade e propaganda, observando as linhas tericas mais utilizadas na publicidade e refletindo a respeito de outras teorias e hipteses menos trabalhadas nos estudos miditicos da propaganda.Universidade Nove de Julho - Uninove2008-08-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1170510.5585/remark.v6i2.1196ReMark - Revista Brasileira de Marketing; v. 6, n. 2 (2007); 165-1742177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/11705/5356Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessKawano, Diogo RógoraTrindade, Eneus2019-06-14T20:08:54Zoai:https://periodicos.uninove.br:article/11705Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-14T20:08:54REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Contemporary Advertising and Mass Communications Theories
A Publicidade Contemporânea e as Teorias da Comunicação de Massa
title Contemporary Advertising and Mass Communications Theories
spellingShingle Contemporary Advertising and Mass Communications Theories
Kawano, Diogo Rógora
Linguagem. Mass Communication Research. Propaganda. Teoria crítica. Teorias da comunicação.
title_short Contemporary Advertising and Mass Communications Theories
title_full Contemporary Advertising and Mass Communications Theories
title_fullStr Contemporary Advertising and Mass Communications Theories
title_full_unstemmed Contemporary Advertising and Mass Communications Theories
title_sort Contemporary Advertising and Mass Communications Theories
author Kawano, Diogo Rógora
author_facet Kawano, Diogo Rógora
Trindade, Eneus
author_role author
author2 Trindade, Eneus
author2_role author
dc.contributor.author.fl_str_mv Kawano, Diogo Rógora
Trindade, Eneus
dc.subject.por.fl_str_mv Linguagem. Mass Communication Research. Propaganda. Teoria crítica. Teorias da comunicação.
topic Linguagem. Mass Communication Research. Propaganda. Teoria crítica. Teorias da comunicação.
description From readings of classic works on communications theories, presented in Wolf (2005) and Mattelart and Mattelart (2000), in this work are presented the main theoretical reflections on communications theories that have contributed for the understanding of the processes in advertising and propaganda, in order to observe the most used theoretical lines in the area, as well as to point out other theories and less worked hypotheses in the studies of communication.
publishDate 2008
dc.date.none.fl_str_mv 2008-08-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/11705
10.5585/remark.v6i2.1196
url https://periodicos.uninove.br/remark/article/view/11705
identifier_str_mv 10.5585/remark.v6i2.1196
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/11705/5356
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 6, n. 2 (2007); 165-174
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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