Contemporary Advertising and Mass Communications Theories
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Data de Publicação: | 2008 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/11705 |
Resumo: | From readings of classic works on communications theories, presented in Wolf (2005) and Mattelart and Mattelart (2000), in this work are presented the main theoretical reflections on communications theories that have contributed for the understanding of the processes in advertising and propaganda, in order to observe the most used theoretical lines in the area, as well as to point out other theories and less worked hypotheses in the studies of communication. |
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Contemporary Advertising and Mass Communications TheoriesA Publicidade Contemporânea e as Teorias da Comunicação de MassaLinguagem. Mass Communication Research. Propaganda. Teoria crítica. Teorias da comunicação.From readings of classic works on communications theories, presented in Wolf (2005) and Mattelart and Mattelart (2000), in this work are presented the main theoretical reflections on communications theories that have contributed for the understanding of the processes in advertising and propaganda, in order to observe the most used theoretical lines in the area, as well as to point out other theories and less worked hypotheses in the studies of communication.A partir de leituras de obras clssicas sobre teorias da comunicao, apresentadas em Wolf (2005) e em Mattelart e Mattelart (2000), busca-se, neste trabalho, apontar as principais reflexes tericas da comunicao que contriburam, e ainda contribuem, para a compreenso dos processos de comunicao da publicidade e propaganda, observando as linhas tericas mais utilizadas na publicidade e refletindo a respeito de outras teorias e hipteses menos trabalhadas nos estudos miditicos da propaganda.Universidade Nove de Julho - Uninove2008-08-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1170510.5585/remark.v6i2.1196ReMark - Revista Brasileira de Marketing; v. 6, n. 2 (2007); 165-1742177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/11705/5356Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessKawano, Diogo RógoraTrindade, Eneus2019-06-14T20:08:54Zoai:https://periodicos.uninove.br:article/11705Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-14T20:08:54REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Contemporary Advertising and Mass Communications Theories A Publicidade Contemporânea e as Teorias da Comunicação de Massa |
title |
Contemporary Advertising and Mass Communications Theories |
spellingShingle |
Contemporary Advertising and Mass Communications Theories Kawano, Diogo Rógora Linguagem. Mass Communication Research. Propaganda. Teoria crítica. Teorias da comunicação. |
title_short |
Contemporary Advertising and Mass Communications Theories |
title_full |
Contemporary Advertising and Mass Communications Theories |
title_fullStr |
Contemporary Advertising and Mass Communications Theories |
title_full_unstemmed |
Contemporary Advertising and Mass Communications Theories |
title_sort |
Contemporary Advertising and Mass Communications Theories |
author |
Kawano, Diogo Rógora |
author_facet |
Kawano, Diogo Rógora Trindade, Eneus |
author_role |
author |
author2 |
Trindade, Eneus |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Kawano, Diogo Rógora Trindade, Eneus |
dc.subject.por.fl_str_mv |
Linguagem. Mass Communication Research. Propaganda. Teoria crítica. Teorias da comunicação. |
topic |
Linguagem. Mass Communication Research. Propaganda. Teoria crítica. Teorias da comunicação. |
description |
From readings of classic works on communications theories, presented in Wolf (2005) and Mattelart and Mattelart (2000), in this work are presented the main theoretical reflections on communications theories that have contributed for the understanding of the processes in advertising and propaganda, in order to observe the most used theoretical lines in the area, as well as to point out other theories and less worked hypotheses in the studies of communication. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-08-12 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/11705 10.5585/remark.v6i2.1196 |
url |
https://periodicos.uninove.br/remark/article/view/11705 |
identifier_str_mv |
10.5585/remark.v6i2.1196 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/11705/5356 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 6, n. 2 (2007); 165-174 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138640941547520 |