Behavioral Chaining that Encourages Time Contract with Customers Fitness Center
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12499 |
Resumo: | The pricing of physical modalities made by fitness center managers and the persistence or the discontinuance of their customers raises questions about intermittent schemes of reinforcement and punishment. The practitioner pays, as punishment, a monthly fee, in cash or in installments, to exercise. At the same time, he or she attends any number of times over this period. This frequency is associated with health and or aesthetic reinforcement conditioned by the activity. This work investigates the effect of the punitive conditions established by the manager of the fitness center and the dedication of individuals on the time of contract with customers in a fitness center. We conducted a correlational research study, recording data of 2094 clients of the fitness center over 666 days. The results reveal that the effects of attenuation of the punishment programmed by the manager interact with the frequency of going to the fitness center, setting off more time of customers contracts. Managers can thus stimulate the frequency of going to the fitness center through pricing, causing customers to renew contracts of service. |
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REMark - Revista Brasileira de Marketing |
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Behavioral Chaining that Encourages Time Contract with Customers Fitness CenterEncadeamento Comportamental que Incentiva o Tempo de Contrato com Clientes de Academia de Ginásticaconsumer behavior; pricing; exercise; punishment; fitness center;.comportamento do consumidor; precificação; exercício físico; punição; academias de ginástica.The pricing of physical modalities made by fitness center managers and the persistence or the discontinuance of their customers raises questions about intermittent schemes of reinforcement and punishment. The practitioner pays, as punishment, a monthly fee, in cash or in installments, to exercise. At the same time, he or she attends any number of times over this period. This frequency is associated with health and or aesthetic reinforcement conditioned by the activity. This work investigates the effect of the punitive conditions established by the manager of the fitness center and the dedication of individuals on the time of contract with customers in a fitness center. We conducted a correlational research study, recording data of 2094 clients of the fitness center over 666 days. The results reveal that the effects of attenuation of the punishment programmed by the manager interact with the frequency of going to the fitness center, setting off more time of customers contracts. Managers can thus stimulate the frequency of going to the fitness center through pricing, causing customers to renew contracts of service.A precificao das modalidades fsicas feita pelos gestores de academias de ginstica e a persistncia ou desistncia de seus clientes suscitam questes sobre esquemas de reforo e punio intermitentes. O cliente paga, como punio, uma mensalidade para uma modalidade de exerccio, podendo ser vista ou parcelado. Ao mesmo tempo, frequenta quantas vezes quiser durante o perodo. Esta frequncia est associada ao reforo de sade e/ou esttica condicionados pela atividade. Este trabalho investiga o efeito das condies punitivas estabelecidas pelo gestor de academia e dedicao dos indivduos sobre o tempo de contrato em clientes de uma academia de ginstica. Por meio de delineamento correlacional, utilizaram-se dados de registro de 2094 clientes da academia ao longo de 666 dias. Os resultados revelam que os efeitos de atenuao punitiva programados pelo gestor interagem com a dedicao dos praticantes, desencadeando maiores tempos de contratos. Gestores podem, assim, estimular a frequncia de ida s academias de ginstica por meio de precificao, fazendo com que clientes renovem contratos de prestao de servio.DOI: 10.5585/remark.v12i4.2554Universidade Nove de Julho - Uninove2013-12-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1249910.5585/remark.v12i4.2554ReMark - Revista Brasileira de Marketing; v. 12, n. 4 (2013): Outubro - Dezembro; 64-842177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12499/6055Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessPorto, Rafael Barreirosda Silva, Jurema Barreto2019-02-27T02:43:57Zoai:https://periodicos.uninove.br:article/12499Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-27T02:43:57REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Behavioral Chaining that Encourages Time Contract with Customers Fitness Center Encadeamento Comportamental que Incentiva o Tempo de Contrato com Clientes de Academia de Ginástica |
title |
Behavioral Chaining that Encourages Time Contract with Customers Fitness Center |
spellingShingle |
Behavioral Chaining that Encourages Time Contract with Customers Fitness Center Porto, Rafael Barreiros consumer behavior; pricing; exercise; punishment; fitness center;. comportamento do consumidor; precificação; exercício físico; punição; academias de ginástica. |
title_short |
Behavioral Chaining that Encourages Time Contract with Customers Fitness Center |
title_full |
Behavioral Chaining that Encourages Time Contract with Customers Fitness Center |
title_fullStr |
Behavioral Chaining that Encourages Time Contract with Customers Fitness Center |
title_full_unstemmed |
Behavioral Chaining that Encourages Time Contract with Customers Fitness Center |
title_sort |
Behavioral Chaining that Encourages Time Contract with Customers Fitness Center |
author |
Porto, Rafael Barreiros |
author_facet |
Porto, Rafael Barreiros da Silva, Jurema Barreto |
author_role |
author |
author2 |
da Silva, Jurema Barreto |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Porto, Rafael Barreiros da Silva, Jurema Barreto |
dc.subject.por.fl_str_mv |
consumer behavior; pricing; exercise; punishment; fitness center;. comportamento do consumidor; precificação; exercício físico; punição; academias de ginástica. |
topic |
consumer behavior; pricing; exercise; punishment; fitness center;. comportamento do consumidor; precificação; exercício físico; punição; academias de ginástica. |
description |
The pricing of physical modalities made by fitness center managers and the persistence or the discontinuance of their customers raises questions about intermittent schemes of reinforcement and punishment. The practitioner pays, as punishment, a monthly fee, in cash or in installments, to exercise. At the same time, he or she attends any number of times over this period. This frequency is associated with health and or aesthetic reinforcement conditioned by the activity. This work investigates the effect of the punitive conditions established by the manager of the fitness center and the dedication of individuals on the time of contract with customers in a fitness center. We conducted a correlational research study, recording data of 2094 clients of the fitness center over 666 days. The results reveal that the effects of attenuation of the punishment programmed by the manager interact with the frequency of going to the fitness center, setting off more time of customers contracts. Managers can thus stimulate the frequency of going to the fitness center through pricing, causing customers to renew contracts of service. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-12-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12499 10.5585/remark.v12i4.2554 |
url |
https://periodicos.uninove.br/remark/article/view/12499 |
identifier_str_mv |
10.5585/remark.v12i4.2554 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12499/6055 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 12, n. 4 (2013): Outubro - Dezembro; 64-84 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138641035919360 |