Behavioral Chaining that Encourages Time Contract with Customers Fitness Center

Detalhes bibliográficos
Autor(a) principal: Porto, Rafael Barreiros
Data de Publicação: 2013
Outros Autores: da Silva, Jurema Barreto
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12499
Resumo: The pricing of physical modalities made by fitness center managers and the persistence or the discontinuance of their customers raises questions about intermittent schemes of reinforcement and punishment. The practitioner pays, as punishment, a monthly fee, in cash or in installments, to exercise. At the same time, he or she attends any number of times over this period. This frequency is associated with health and or aesthetic reinforcement conditioned by the activity. This work investigates the effect of the punitive conditions established by the manager of the fitness center and the dedication of individuals on the time of contract with customers in a fitness center. We conducted a correlational research study, recording data of 2094 clients of the fitness center over 666 days. The results reveal that the effects of attenuation of the punishment programmed by the manager interact with the frequency of going to the fitness center, setting off more time of customers contracts. Managers can thus stimulate the frequency of going to the fitness center through pricing, causing customers to renew contracts of service.
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spelling Behavioral Chaining that Encourages Time Contract with Customers Fitness CenterEncadeamento Comportamental que Incentiva o Tempo de Contrato com Clientes de Academia de Ginásticaconsumer behavior; pricing; exercise; punishment; fitness center;.comportamento do consumidor; precificação; exercício físico; punição; academias de ginástica.The pricing of physical modalities made by fitness center managers and the persistence or the discontinuance of their customers raises questions about intermittent schemes of reinforcement and punishment. The practitioner pays, as punishment, a monthly fee, in cash or in installments, to exercise. At the same time, he or she attends any number of times over this period. This frequency is associated with health and or aesthetic reinforcement conditioned by the activity. This work investigates the effect of the punitive conditions established by the manager of the fitness center and the dedication of individuals on the time of contract with customers in a fitness center. We conducted a correlational research study, recording data of 2094 clients of the fitness center over 666 days. The results reveal that the effects of attenuation of the punishment programmed by the manager interact with the frequency of going to the fitness center, setting off more time of customers contracts. Managers can thus stimulate the frequency of going to the fitness center through pricing, causing customers to renew contracts of service.A precificao das modalidades fsicas feita pelos gestores de academias de ginstica e a persistncia ou desistncia de seus clientes suscitam questes sobre esquemas de reforo e punio intermitentes. O cliente paga, como punio, uma mensalidade para uma modalidade de exerccio, podendo ser vista ou parcelado. Ao mesmo tempo, frequenta quantas vezes quiser durante o perodo. Esta frequncia est associada ao reforo de sade e/ou esttica condicionados pela atividade. Este trabalho investiga o efeito das condies punitivas estabelecidas pelo gestor de academia e dedicao dos indivduos sobre o tempo de contrato em clientes de uma academia de ginstica. Por meio de delineamento correlacional, utilizaram-se dados de registro de 2094 clientes da academia ao longo de 666 dias. Os resultados revelam que os efeitos de atenuao punitiva programados pelo gestor interagem com a dedicao dos praticantes, desencadeando maiores tempos de contratos. Gestores podem, assim, estimular a frequncia de ida s academias de ginstica por meio de precificao, fazendo com que clientes renovem contratos de prestao de servio.DOI: 10.5585/remark.v12i4.2554Universidade Nove de Julho - Uninove2013-12-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1249910.5585/remark.v12i4.2554ReMark - Revista Brasileira de Marketing; v. 12, n. 4 (2013): Outubro - Dezembro; 64-842177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12499/6055Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessPorto, Rafael Barreirosda Silva, Jurema Barreto2019-02-27T02:43:57Zoai:https://periodicos.uninove.br:article/12499Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-27T02:43:57REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Behavioral Chaining that Encourages Time Contract with Customers Fitness Center
Encadeamento Comportamental que Incentiva o Tempo de Contrato com Clientes de Academia de Ginástica
title Behavioral Chaining that Encourages Time Contract with Customers Fitness Center
spellingShingle Behavioral Chaining that Encourages Time Contract with Customers Fitness Center
Porto, Rafael Barreiros
consumer behavior; pricing; exercise; punishment; fitness center;.
comportamento do consumidor; precificação; exercício físico; punição; academias de ginástica.
title_short Behavioral Chaining that Encourages Time Contract with Customers Fitness Center
title_full Behavioral Chaining that Encourages Time Contract with Customers Fitness Center
title_fullStr Behavioral Chaining that Encourages Time Contract with Customers Fitness Center
title_full_unstemmed Behavioral Chaining that Encourages Time Contract with Customers Fitness Center
title_sort Behavioral Chaining that Encourages Time Contract with Customers Fitness Center
author Porto, Rafael Barreiros
author_facet Porto, Rafael Barreiros
da Silva, Jurema Barreto
author_role author
author2 da Silva, Jurema Barreto
author2_role author
dc.contributor.author.fl_str_mv Porto, Rafael Barreiros
da Silva, Jurema Barreto
dc.subject.por.fl_str_mv consumer behavior; pricing; exercise; punishment; fitness center;.
comportamento do consumidor; precificação; exercício físico; punição; academias de ginástica.
topic consumer behavior; pricing; exercise; punishment; fitness center;.
comportamento do consumidor; precificação; exercício físico; punição; academias de ginástica.
description The pricing of physical modalities made by fitness center managers and the persistence or the discontinuance of their customers raises questions about intermittent schemes of reinforcement and punishment. The practitioner pays, as punishment, a monthly fee, in cash or in installments, to exercise. At the same time, he or she attends any number of times over this period. This frequency is associated with health and or aesthetic reinforcement conditioned by the activity. This work investigates the effect of the punitive conditions established by the manager of the fitness center and the dedication of individuals on the time of contract with customers in a fitness center. We conducted a correlational research study, recording data of 2094 clients of the fitness center over 666 days. The results reveal that the effects of attenuation of the punishment programmed by the manager interact with the frequency of going to the fitness center, setting off more time of customers contracts. Managers can thus stimulate the frequency of going to the fitness center through pricing, causing customers to renew contracts of service.
publishDate 2013
dc.date.none.fl_str_mv 2013-12-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12499
10.5585/remark.v12i4.2554
url https://periodicos.uninove.br/remark/article/view/12499
identifier_str_mv 10.5585/remark.v12i4.2554
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12499/6055
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 12, n. 4 (2013): Outubro - Dezembro; 64-84
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1799138641035919360

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