Meta-Analysis in Marketing

Detalhes bibliográficos
Autor(a) principal: Brei, Vinicius Andrade
Data de Publicação: 2014
Outros Autores: Vieira, Valter Afonso, Matos, Celso Augusto de
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
DOI: 10.5585/remark.v13i2.2681
Texto Completo: https://periodicos.uninove.br/remark/article/view/12034
Resumo: Meta-analysis is a method that seeks to aggregate, integrate, and adjust results from previous studies, while considering the different conditions in which the original studies were investigated. The expected benefit is demonstration of the association between one or more variables, and generation of a systematic review and integration of studies. Hence, in the meta-analysis, the researcher can present broad evidence for or against a given theory. This study discusses the methodological and structural aspects of the organization of meta-analytical investigations in marketing. In addition, this paper suggests eight steps to organize the data and interpret the results. Lastly, we discuss the implications of the formulas and the corrections of the effects, as well as proposing paths for investigations that use meta-analysis in marketing.
id RBM-1_ff593cd73dbcf09f3e9d5113b642a689
oai_identifier_str oai:https://periodicos.uninove.br:article/12034
network_acronym_str RBM-1
network_name_str REMark - Revista Brasileira de Marketing
spelling Meta-Analysis in MarketingMeta-Análise em MarketingMeta-Analysis; Marketing; Investigation; Method.Meta-análise; marketing; pesquisa; métodoMeta-analysis is a method that seeks to aggregate, integrate, and adjust results from previous studies, while considering the different conditions in which the original studies were investigated. The expected benefit is demonstration of the association between one or more variables, and generation of a systematic review and integration of studies. Hence, in the meta-analysis, the researcher can present broad evidence for or against a given theory. This study discusses the methodological and structural aspects of the organization of meta-analytical investigations in marketing. In addition, this paper suggests eight steps to organize the data and interpret the results. Lastly, we discuss the implications of the formulas and the corrections of the effects, as well as proposing paths for investigations that use meta-analysis in marketing. A meta-anlise um mtodo que procura agregar resultados de pesquisas anteriores, integrando-os e ajustando-os, levando-se em considerao as diferentes condies nas quais as pesquisas originais foram investigadas. O resultado esperado um valor que represente a fora da associao entre uma ou mais variveis estudadas, gerando uma resposta padro generalizvel. Com isso o pesquisador pode concluir contra ou a favor de uma dada teoria e/ou ter facilitada uma tomada de deciso. Este trabalho discute os aspectos metodolgicos e estruturais da organizao de investigaes meta-analticas em marketing, sugerindo oito passos para organizao dos dados e interpretao dos resultados. Ao final, so discutidas as implicaes das frmulas e correes dos efeitos, bem como propostos caminhos de investigaes que utilizem a meta-anlise em marketing.DOI: 10.5585/remark.v13i2.2681Universidade Nove de Julho - Uninove2014-05-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1203410.5585/remark.v13i2.2681ReMark - Revista Brasileira de Marketing; v. 13, n. 2 (2014): Edição Especial; 84-972177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12034/5668https://periodicos.uninove.br/remark/article/view/12034/5669Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessBrei, Vinicius AndradeVieira, Valter AfonsoMatos, Celso Augusto de2019-02-19T17:43:54Zoai:https://periodicos.uninove.br:article/12034Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:43:54REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Meta-Analysis in Marketing
Meta-Análise em Marketing
title Meta-Analysis in Marketing
spellingShingle Meta-Analysis in Marketing
Meta-Analysis in Marketing
Brei, Vinicius Andrade
Meta-Analysis; Marketing; Investigation; Method.
Meta-análise; marketing; pesquisa; método
Brei, Vinicius Andrade
Meta-Analysis; Marketing; Investigation; Method.
Meta-análise; marketing; pesquisa; método
title_short Meta-Analysis in Marketing
title_full Meta-Analysis in Marketing
title_fullStr Meta-Analysis in Marketing
Meta-Analysis in Marketing
title_full_unstemmed Meta-Analysis in Marketing
Meta-Analysis in Marketing
title_sort Meta-Analysis in Marketing
author Brei, Vinicius Andrade
author_facet Brei, Vinicius Andrade
Brei, Vinicius Andrade
Vieira, Valter Afonso
Matos, Celso Augusto de
Vieira, Valter Afonso
Matos, Celso Augusto de
author_role author
author2 Vieira, Valter Afonso
Matos, Celso Augusto de
author2_role author
author
dc.contributor.author.fl_str_mv Brei, Vinicius Andrade
Vieira, Valter Afonso
Matos, Celso Augusto de
dc.subject.por.fl_str_mv Meta-Analysis; Marketing; Investigation; Method.
Meta-análise; marketing; pesquisa; método
topic Meta-Analysis; Marketing; Investigation; Method.
Meta-análise; marketing; pesquisa; método
description Meta-analysis is a method that seeks to aggregate, integrate, and adjust results from previous studies, while considering the different conditions in which the original studies were investigated. The expected benefit is demonstration of the association between one or more variables, and generation of a systematic review and integration of studies. Hence, in the meta-analysis, the researcher can present broad evidence for or against a given theory. This study discusses the methodological and structural aspects of the organization of meta-analytical investigations in marketing. In addition, this paper suggests eight steps to organize the data and interpret the results. Lastly, we discuss the implications of the formulas and the corrections of the effects, as well as proposing paths for investigations that use meta-analysis in marketing.
publishDate 2014
dc.date.none.fl_str_mv 2014-05-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12034
10.5585/remark.v13i2.2681
url https://periodicos.uninove.br/remark/article/view/12034
identifier_str_mv 10.5585/remark.v13i2.2681
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12034/5668
https://periodicos.uninove.br/remark/article/view/12034/5669
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 13, n. 2 (2014): Edição Especial; 84-97
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1822182663176323072
dc.identifier.doi.none.fl_str_mv 10.5585/remark.v13i2.2681

Registros relacionados