Market basket analysis : trend analysis of association rules in different time periods

Detalhes bibliográficos
Autor(a) principal: Ansari, Sohaib Zafar
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/80955
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM
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spelling Market basket analysis : trend analysis of association rules in different time periodsData miningMarket basket analysisAssociation rulesApriori algorithmChanging trends of association rulesComparative AnalysisDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMMarket basket analysis (i.e. Data mining technique in the field of marketing) is the method to find the associations between the items / item sets and based on those associations we can analyze the consumer behavior. In this research we have presented the variability of time, because with the change in time the habits or behavior of the customer also changes. For example, people wear warm clothes in winter and light clothes in summer. Similarly, customers purchase behavior also changes with the change in time. We study the problem of discovering association rules that display regular cyclic variation over time. This problem will allow us to access the changing trends in the purchase behavior of customers in a retail market, and we will be able to analyze the results which will display the changing trends of the association rules. In this research we will study the interaction between association rules and time. We worked on transactional data of a Belgian retail company and analyzed the results which will help the company to build up time period specific marketing strategies, promotional strategies, etc. to increase the profit of their company.Bação, Fernando José Ferreira LucasRUNAnsari, Sohaib Zafar2019-09-12T14:50:59Z2019-07-302019-07-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/80955TID:202280306enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:35:56Zoai:run.unl.pt:10362/80955Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:35:59.691853Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Market basket analysis : trend analysis of association rules in different time periods
title Market basket analysis : trend analysis of association rules in different time periods
spellingShingle Market basket analysis : trend analysis of association rules in different time periods
Ansari, Sohaib Zafar
Data mining
Market basket analysis
Association rules
Apriori algorithm
Changing trends of association rules
Comparative Analysis
title_short Market basket analysis : trend analysis of association rules in different time periods
title_full Market basket analysis : trend analysis of association rules in different time periods
title_fullStr Market basket analysis : trend analysis of association rules in different time periods
title_full_unstemmed Market basket analysis : trend analysis of association rules in different time periods
title_sort Market basket analysis : trend analysis of association rules in different time periods
author Ansari, Sohaib Zafar
author_facet Ansari, Sohaib Zafar
author_role author
dc.contributor.none.fl_str_mv Bação, Fernando José Ferreira Lucas
RUN
dc.contributor.author.fl_str_mv Ansari, Sohaib Zafar
dc.subject.por.fl_str_mv Data mining
Market basket analysis
Association rules
Apriori algorithm
Changing trends of association rules
Comparative Analysis
topic Data mining
Market basket analysis
Association rules
Apriori algorithm
Changing trends of association rules
Comparative Analysis
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM
publishDate 2019
dc.date.none.fl_str_mv 2019-09-12T14:50:59Z
2019-07-30
2019-07-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/80955
TID:202280306
url http://hdl.handle.net/10362/80955
identifier_str_mv TID:202280306
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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