Market basket analysis

Detalhes bibliográficos
Autor(a) principal: Mendes, António Miguel Lobo Machado Teixeira
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/104155
Resumo: The purpose of this thesis is to identify relevant relationships between Recheio’s product categories with the aim of increasing the firm’s sales. A Market Basket Analysis was performed to unveil these relationshipswhere atotal of 53 different Association Ruleswere generated. By including the obtained results in its order placement process, Recheio will be able to capture more value from each order by making sustained suggestions to its customers regarding what additional products to buy.
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spelling Market basket analysisAprioriMarket basket analysisItemsetsAssociation rulesSupportConfidenceLiftDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this thesis is to identify relevant relationships between Recheio’s product categories with the aim of increasing the firm’s sales. A Market Basket Analysis was performed to unveil these relationshipswhere atotal of 53 different Association Ruleswere generated. By including the obtained results in its order placement process, Recheio will be able to capture more value from each order by making sustained suggestions to its customers regarding what additional products to buy.Faroleiro, PauloRUNMendes, António Miguel Lobo Machado Teixeira2023-05-22T00:30:29Z2020-06-022020-05-222020-06-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/104155TID:202502180enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:49:41Zoai:run.unl.pt:10362/104155Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:09.299753Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Market basket analysis
title Market basket analysis
spellingShingle Market basket analysis
Mendes, António Miguel Lobo Machado Teixeira
Apriori
Market basket analysis
Itemsets
Association rules
Support
Confidence
Lift
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Market basket analysis
title_full Market basket analysis
title_fullStr Market basket analysis
title_full_unstemmed Market basket analysis
title_sort Market basket analysis
author Mendes, António Miguel Lobo Machado Teixeira
author_facet Mendes, António Miguel Lobo Machado Teixeira
author_role author
dc.contributor.none.fl_str_mv Faroleiro, Paulo
RUN
dc.contributor.author.fl_str_mv Mendes, António Miguel Lobo Machado Teixeira
dc.subject.por.fl_str_mv Apriori
Market basket analysis
Itemsets
Association rules
Support
Confidence
Lift
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Apriori
Market basket analysis
Itemsets
Association rules
Support
Confidence
Lift
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The purpose of this thesis is to identify relevant relationships between Recheio’s product categories with the aim of increasing the firm’s sales. A Market Basket Analysis was performed to unveil these relationshipswhere atotal of 53 different Association Ruleswere generated. By including the obtained results in its order placement process, Recheio will be able to capture more value from each order by making sustained suggestions to its customers regarding what additional products to buy.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-02
2020-05-22
2020-06-02T00:00:00Z
2023-05-22T00:30:29Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/104155
TID:202502180
url http://hdl.handle.net/10362/104155
identifier_str_mv TID:202502180
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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