Internationalization process of h3 to the German market

Detalhes bibliográficos
Autor(a) principal: Correia, Mariana Assis Teixeira Neiva
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9544
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Internationalization process of h3 to the German marketH3Fast-foodFranchisingGermanyA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe goal of this thesis is to make an internationalization plan of h3 to the German Market. h3 is a Portuguese fast-food restaurant chain mainly placed in the food courts of shopping centers serving a variety of menus with a mono-product, an hamburger. h3 has started the internationalization process in 2011 being now present in Spain, Poland and Brazil. The success of h3 in these countries encourages the company to keep up its expansion process. Its business can be replicated and transferable to Germany through franchising because h3 has a standardized process in the whole chain. Since the right partnership can define the company’s success, h3 can ask Franchise Pool International (FPI) to find a master partner. Even though h3 has to pay for having FPI’s services, it is expected that these costs will be compensated by the expected gains: the fees per opened store and the royalties per percentage of sales.NSBE - UNLDahab, SóniaSoeiro, Filipe CastroRUNCorreia, Mariana Assis Teixeira Neiva2013-05-09T15:01:47Z2012-012012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9544enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:41Zoai:run.unl.pt:10362/9544Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:53.435354Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization process of h3 to the German market
title Internationalization process of h3 to the German market
spellingShingle Internationalization process of h3 to the German market
Correia, Mariana Assis Teixeira Neiva
H3
Fast-food
Franchising
Germany
title_short Internationalization process of h3 to the German market
title_full Internationalization process of h3 to the German market
title_fullStr Internationalization process of h3 to the German market
title_full_unstemmed Internationalization process of h3 to the German market
title_sort Internationalization process of h3 to the German market
author Correia, Mariana Assis Teixeira Neiva
author_facet Correia, Mariana Assis Teixeira Neiva
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Correia, Mariana Assis Teixeira Neiva
dc.subject.por.fl_str_mv H3
Fast-food
Franchising
Germany
topic H3
Fast-food
Franchising
Germany
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2012
dc.date.none.fl_str_mv 2012-01
2012-01-01T00:00:00Z
2013-05-09T15:01:47Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9544
url http://hdl.handle.net/10362/9544
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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