Small and medium enterprise competitiveness: Internationalization strategy: internationalization process of prego gourmet to the brazilian market

Detalhes bibliográficos
Autor(a) principal: Silva, Francisco Maria Branco Cannas Henriques da
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17571
Resumo: Field lab: SME competitiveness
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spelling Small and medium enterprise competitiveness: Internationalization strategy: internationalization process of prego gourmet to the brazilian marketFast foodBrazilInternationalizationPrego GourmetFranchisingSão PauloDomínio/Área Científica::Ciências Sociais::Economia e GestãoField lab: SME competitivenessThis work project has the objective to internationalize a Portuguese fast food chain, named Prego Gourmet, to the Brazilian market, more specifically, to enter in the Sao Paulo fast food industry in the end of 2013, through studies of the internal and external environment. Hence, this work project is a prospective analysis of what the company should do in order to internationalize, analysing the entry mode, collaborative arrangements, and implementation plan. Finally, a risk assessment, recommendations and main conclusions are done to support the internationalization process. Concluding, the study enlightened the best entry mode to Brazil, having recommended entering São Paulo through a Joint Venture creating a master franchising and allocating a country manager to Brazil.Dahab, SóniaSoeiro, Filipe CastroRUNSilva, Francisco Maria Branco Cannas Henriques da2016-05-25T12:51:46Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17571enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:40Zoai:run.unl.pt:10362/17571Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:04.240033Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Small and medium enterprise competitiveness: Internationalization strategy: internationalization process of prego gourmet to the brazilian market
title Small and medium enterprise competitiveness: Internationalization strategy: internationalization process of prego gourmet to the brazilian market
spellingShingle Small and medium enterprise competitiveness: Internationalization strategy: internationalization process of prego gourmet to the brazilian market
Silva, Francisco Maria Branco Cannas Henriques da
Fast food
Brazil
Internationalization
Prego Gourmet
Franchising
São Paulo
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Small and medium enterprise competitiveness: Internationalization strategy: internationalization process of prego gourmet to the brazilian market
title_full Small and medium enterprise competitiveness: Internationalization strategy: internationalization process of prego gourmet to the brazilian market
title_fullStr Small and medium enterprise competitiveness: Internationalization strategy: internationalization process of prego gourmet to the brazilian market
title_full_unstemmed Small and medium enterprise competitiveness: Internationalization strategy: internationalization process of prego gourmet to the brazilian market
title_sort Small and medium enterprise competitiveness: Internationalization strategy: internationalization process of prego gourmet to the brazilian market
author Silva, Francisco Maria Branco Cannas Henriques da
author_facet Silva, Francisco Maria Branco Cannas Henriques da
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Silva, Francisco Maria Branco Cannas Henriques da
dc.subject.por.fl_str_mv Fast food
Brazil
Internationalization
Prego Gourmet
Franchising
São Paulo
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Fast food
Brazil
Internationalization
Prego Gourmet
Franchising
São Paulo
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Field lab: SME competitiveness
publishDate 2013
dc.date.none.fl_str_mv 2013-01
2013-01
2013-01-01T00:00:00Z
2016-05-25T12:51:46Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17571
url http://hdl.handle.net/10362/17571
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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