The business portfolio synergy analyzer : a model for evaluating synergies between business models and its application to BMW
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/34910 |
Resumo: | For several years, the automotive industry is experiencing substantial changes. New business models around CASE (connected, autonomous, shared, electric) driving have established in the market due to changes in the environment and regulatory and customer preferences, giving rise to new competitors coming from a wide range of industries. Incumbents are forced to review and adapt their portfolio. Positive synergies between the new and existing business models are even more important to create a unique ecosystem, which in turn can create a competitive advantage. Therefore, portfolio managers need a tool to effectively analyze synergy potentials, which can facilitate implementation decisions of new business models. This work analyzes existing frameworks from the literature and the automotive industry ecosystem. Based on this, a new tool was created that qualitatively and quantitatively captures synergies between a new business model and the existing portfolio. It provides management with recommendations for integration or separation. In order to test and evaluate the framework for feasibility and practicability, it was applied to BMW's business model portfolio using an example. The results of this work are based on the scientific literature and the interviews conducted with experts from the automotive industry. |
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The business portfolio synergy analyzer : a model for evaluating synergies between business models and its application to BMWBusiness model portfolioSynergy effectsPortfólio de modelos de negócioEfeitos de sinergiaDomínio/Área Científica::Ciências Sociais::Economia e GestãoFor several years, the automotive industry is experiencing substantial changes. New business models around CASE (connected, autonomous, shared, electric) driving have established in the market due to changes in the environment and regulatory and customer preferences, giving rise to new competitors coming from a wide range of industries. Incumbents are forced to review and adapt their portfolio. Positive synergies between the new and existing business models are even more important to create a unique ecosystem, which in turn can create a competitive advantage. Therefore, portfolio managers need a tool to effectively analyze synergy potentials, which can facilitate implementation decisions of new business models. This work analyzes existing frameworks from the literature and the automotive industry ecosystem. Based on this, a new tool was created that qualitatively and quantitatively captures synergies between a new business model and the existing portfolio. It provides management with recommendations for integration or separation. In order to test and evaluate the framework for feasibility and practicability, it was applied to BMW's business model portfolio using an example. The results of this work are based on the scientific literature and the interviews conducted with experts from the automotive industry.Por vários anos, a indústria automotiva esteve passando por mudanças substanciais. Novos modelos de negócios em torno da direção CASE (conectado, autônomo, compartilhado, elétrico) se estabeleceram no mercado devido às mudanças no ambiente e às preferências regulatórias e dos clientes, dando origem a novos concorrentes provenientes de uma ampla gama de setores. Os titulares são forçados a revisar e adaptar suas carteiras. Sinergias positivas entre os modelos de negócios novos e existentes são ainda mais importantes para criar um ecossistema único, que por sua vez pode criar uma vantagem competitiva. Portanto, os gerentes de portfólio precisam de uma ferramenta para analisar efetivamente os potenciais de sinergia, o que pode facilitar as decisões de implementação de novos modelos de negócios. Este trabalho analisa quadros conceptual existentes na literatura e no ecossistema da indústria automotiva. Com base nisso, foi criada uma nova ferramenta que captura qualitativa e quantitativamente as sinergias entre um novo modelo de negócio e o portfólio existente. Ele fornece gerenciamento com recomendações para integração ou separação. Para testar e avaliar a estrutura quanto à viabilidade e praticidade, ela foi aplicada ao portfólio de modelos de negócios da BMW usando um exemplo. Os resultados deste trabalho são baseados na literatura científica e nas entrevistas realizadas com especialistas da indústria automotiva.Bidmon, Christina MelanieVeritati - Repositório Institucional da Universidade Católica PortuguesaHoppenburg, Tim Tjark2021-09-16T08:56:21Z2021-02-0320212021-02-03T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/34910TID:202657329enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:40:26Zoai:repositorio.ucp.pt:10400.14/34910Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:28:18.642256Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The business portfolio synergy analyzer : a model for evaluating synergies between business models and its application to BMW |
title |
The business portfolio synergy analyzer : a model for evaluating synergies between business models and its application to BMW |
spellingShingle |
The business portfolio synergy analyzer : a model for evaluating synergies between business models and its application to BMW Hoppenburg, Tim Tjark Business model portfolio Synergy effects Portfólio de modelos de negócio Efeitos de sinergia Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The business portfolio synergy analyzer : a model for evaluating synergies between business models and its application to BMW |
title_full |
The business portfolio synergy analyzer : a model for evaluating synergies between business models and its application to BMW |
title_fullStr |
The business portfolio synergy analyzer : a model for evaluating synergies between business models and its application to BMW |
title_full_unstemmed |
The business portfolio synergy analyzer : a model for evaluating synergies between business models and its application to BMW |
title_sort |
The business portfolio synergy analyzer : a model for evaluating synergies between business models and its application to BMW |
author |
Hoppenburg, Tim Tjark |
author_facet |
Hoppenburg, Tim Tjark |
author_role |
author |
dc.contributor.none.fl_str_mv |
Bidmon, Christina Melanie Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Hoppenburg, Tim Tjark |
dc.subject.por.fl_str_mv |
Business model portfolio Synergy effects Portfólio de modelos de negócio Efeitos de sinergia Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Business model portfolio Synergy effects Portfólio de modelos de negócio Efeitos de sinergia Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
For several years, the automotive industry is experiencing substantial changes. New business models around CASE (connected, autonomous, shared, electric) driving have established in the market due to changes in the environment and regulatory and customer preferences, giving rise to new competitors coming from a wide range of industries. Incumbents are forced to review and adapt their portfolio. Positive synergies between the new and existing business models are even more important to create a unique ecosystem, which in turn can create a competitive advantage. Therefore, portfolio managers need a tool to effectively analyze synergy potentials, which can facilitate implementation decisions of new business models. This work analyzes existing frameworks from the literature and the automotive industry ecosystem. Based on this, a new tool was created that qualitatively and quantitatively captures synergies between a new business model and the existing portfolio. It provides management with recommendations for integration or separation. In order to test and evaluate the framework for feasibility and practicability, it was applied to BMW's business model portfolio using an example. The results of this work are based on the scientific literature and the interviews conducted with experts from the automotive industry. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-16T08:56:21Z 2021-02-03 2021 2021-02-03T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/34910 TID:202657329 |
url |
http://hdl.handle.net/10400.14/34910 |
identifier_str_mv |
TID:202657329 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799132001497776128 |